10 Results:
September 23, 2024
September 23, 2024
Our leaderboard (named Leaderboard) that tracks the best-performing wedding registry brands, retailers, ...
Read More
October 11, 2023
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
Read More
March 20, 2023
March 20, 2023
You're invited to read the article below:
.........................
THE LAST WORD
FREE SHIPPING PAYS OFF
by JASON SOLAREK
Most indie stores don’t have the technical ability or people power to track pricing and offer discounts like free shipping. Indie stores need this information or they’ll be left behind. This information can make a difference: in ...
Read More
March 7, 2023
March 7, 2023
Brand Study Findings:
- Of the 40 brands, 27 (67.5%) offer free shipping.
- For brands that offer free
Read More
December 20, 2022
December 20, 2022
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
Read More
December 1, 2022
December 1, 2022
- The price that we charge clients.
- The price our clients charge their customers.
We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.
Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
Read More
March 15, 2016
March 15, 2016
Carol Schroeder, a retail advisor and retail store owner, shares her tips for making customers feel special:
.................
Make Them Feel Special
by Carol Schroeder
Your preferred customer program, POS or even just your intuition should make it possible to identify those individuals who mean the most to your business. It pays to give VIP treatment to these “regulars” whose loyalty is key to your success.
1) It seems like a simple thing, but greeting them by name is an easy way to make them feel ...
Read More
September 11, 2011
September 11, 2011
Retailers often ask me about increasing traffic and sales. Below please find a New York Times article about a Hearts on Fire print campaign.
1) Customize your advertisements to your audience.
Excerpt: The content of the print ads will vary slightly in each magazine based on its target audience. For younger fashion-conscious readers of Cosmopolitan, Marie Claire and Redbook, ads will highlight lower-priced items. The more affluent readers of Harper's Bazaar, O, ...
Read More
February 10, 2010
February 10, 2010
There was an article in the New York Times this week about price setting by brands/manufacturers, and retailers seeking ways to get around this. Overall, brands being allowed to set prices is now often accepted. This is in the Bridge's favor since the Bridge sets prices, and rewards retailers for this by by giving them all the product pictures and prices. It's a win-win.
With that said, the Bridge works best when brands police discounting. Why? We don't want ...
Read More
October 11, 2007
October 11, 2007
An article in today's Wall Street Journal is prescient for the tabletop and home accessories markets. The article states that while "eight in 10 Americans are now online" and spend as much time on the Web as on TV, most marketers allocate only 5%-10% of their ad budgets to digital media.
How can our industry correct this disparity? If we do, we'll reap the rewards. More findings from the study can be found in the article, which is here:
http://online.wsj....
Read More
