Leaderboard: October 2024
Top-Performing Wedding Registry Retailers, Brands, & Products for the Month of October 2024
Published: November 1, 2024
Top 40 Wedding Registry Retailers
Rank
City / State
September
Rank
Rank
Upward
Movement
Movement
By gift registry sales / Base: 1,501 Retailers / October 2024 online revenue / Excludes in-store purchases
Top 40 Wedding Registry Retail Movers
Rank
City / State
Increase
By gift registry sales / % change in October 2024 online revenue vs. prev. month
Top 40 Wedding Registry Brands
5
Waterford
7
2
9
Simon Pearce
12
3
17
Wedgwood
22
5
Base: 3,489 Brands / October 2024 online revenue / Excludes in-store purchases
Insight:
- Of the top 10 selling brands, 80% are Syncing brands.
- Of the top 20 selling brands, 85% are Syncing brands.
- Of the top 40 selling brands, 85% are Syncing brands.
Syncing Brands share products in real-time with authorized merchants.
Learn about the Syncing service.
Learn about the Syncing service.
Top 40 Wedding Registry Brand Movers
8
Chambly
189%
10
Rose Ann Hall Designs
183%
15
Smithey Ironware Company
133%
By gift registry sales / % change in October 2024 online revenue vs. prev. month
Top 40 Wedding Registry Products
Juliska
Puro
Large Tumbler
$28.00
By units sold / October 2024
Insight:
Of the top 10 selling products, 100% are Syncing products.
Of the top 10 selling products, 100% are Syncing products.
Top 40 Wedding Registry Product Movers
By units sold / October 2024
Insight:
Of the top 10 moving products, 100% are Syncing products.
Of the top 10 moving products, 100% are Syncing products.
Use the Leaderboard to:
- See top-selling wedding registry products.
- Make informed decisions to increase your sales.
- Motivate your team. Comparing your business to others is an important tool to achieve success.
Tips:
-
View Full Results
We provide partial access to the Leaderboard to the public for free. You are invited to see the full top 40 results for each field when you have a Shop Local account. Full Leaderboard access is free for a retailer or sales rep, and available to brands that use the Syncing service.
You are invited to open a Shop Local account here. -
For Retailers Offering a Gift registry Service
You likely want to sell the best-selling brands and products. Therefore, you will want to contact the top-selling brands and the top-selling products that you do not already carry in order to grow your registry businesses. You can click a brand's name to contact it. -
For Brands Selling Gift Registry Products
You likely want to sell your products to the most successful registry retailers. Therefore, you will want to contact the top-selling retailers that you do not already sell to in order to grow your registry businesses. You can click a retailer's name to contact it.
About Leaderboard:
- Results are updated the 1st of each month and reflect the previous month's statistics.
- We value the privacy of our members. Leaderboard does not share specific sales data or revenue.
- Leaderboard's data is visible to members that make themselves visible. If one chooses to not make their business visible, they in turn will not be able to see complete information when in their profile. If a business wishes to opt out of participating, they visit their account Settings and update their account to be "Private."
Thanks to Our Partner Tableware Today
Leaderboard results are published in Tableware Today. We thank Tableware Today for helping us promote the best performers in our industry.
Visit our friends at Tableware Today:
tablewaretoday.com
tablewaretoday.com
Read About the Inspiration for Leaderboard
This article, which appeared in the October/November 2024 issue of Tableware Today, explains our inspiration for the Leaderboard.
TOP OF THE CHARTS
LET'S LEAD TOGETHER by JASON SOLAREK
LET'S LEAD TOGETHER by JASON SOLAREK
Money is tight for many indie retail shops. Owners often ask themselves: What brands and products should I invest in to get the best return for my business? We have an answer to this question. Welcome to the Leaderboard. In each issue through this new column, TOP OF THE CHARTS, I'll be sharing with you the best performing wedding registry brands and products according to my company's data.
There's something for brands and sales reps as well: we'll be showing you the best performing retailers. This sales information, which is collected and curated by my company, is only available in this publication and can help readers understand what brands and stores move the sales needle.
My inspiration for creating the Leaderboard was Peloton, the Internet-connected stationary bike company. During the pandemic, Peloton was a work-from-home darling; its valuation rose to almost $50 billion. Peloton's key feature was its ability for users to ride virtually alongside their friends and compete with them via a leaderboard feature. At Shop Local (my online platform that provides retailers and brands with tools to collaborate and run online stores), I created a leaderboard for our industry; swapping out fellow bikers for fellow brands and products.
If you're a retailer, you can use this information to scout new products and brands. If you're a brand or sales rep, you can use this information to tailor products to existing retailers or spot new merchants. We tally Leaderboard sales information from our online platform of 1,400 retailers, 3,000 brands, and 400,000 products.
We've focused the board on wedding registries – of which we host 80,000 – since registry orders make up the majority of online sales for our indie retailers. As with all print forms, there's a limit to what can fit in our print version here. But there's good news: you are invited to see more results for free on our website: shoplocal.org/leaderboard. When you open a Shop Local account you receive full Leaderboard access.
I invite you to 'ride' alongside your peers and praise them for their success. Each subsequent TOP OF THE CHARTS column will offer a new snapshot of who and what is leading our industry.
Read About the Importance of Wedding Registries
This article, which will appear in the December/January 2025 issue of Tableware Today, explains the importance of wedding registries to indie stores.
TOP OF THE CHARTS
SAYING I DO TO THE REGISTRY by JASON SOLAREK
SAYING I DO TO THE REGISTRY by JASON SOLAREK
Our e-commerce platform helps 1,501 indie stores sell $22 million a year. Perhaps surprising is that more than 90% of these orders are wedding registry gifts. Our stores offer tens of thousands of goods for sale online with the lion's share being wedding gifts. Why are wedding registry sales 90% of online sales while non-gift orders account for just 10%? Because much of the non-gift registry cake is eaten by new entrants – brands selling direct and big tech retailers like Amazon, Zola, and Wayfair. D2C brands have ample margins to give up and big tech retailers are highly leveraged by Wall Street. Even legendary traditional retailers like Macy's, Neiman Marcus, Nordstrom, and T.J. Maxx have beenfelled.
There are many reasons why indies succeed with registries. Since brides register, on average, at three stores, these merchants have less competition. In a small pool, a store doesn't have to compete on price and give up margin. The indie store has a one-in-three chance of receiving the order. Compare that to a non-registry purchase. A customer can scour the web and buy from scores of websites, reducing the store's chance of receiving the order to just 1%. When there's a lot of competition, a store often can't compete on price, shipping charges, and delivery speed. Even if the indie retailer gets chosen, the margin on the order is likely much smaller thanks to all the competition. That's where our software and strategies come in.
Our e-commerce software with a built-in wedding registry service ensures our retailers' online stores are filled with top-selling wedding products couples want. We know what the top products are because our Leaderboard (the latest is shown below) tracks the data. The Leaderboard is not only a sales tool, but a collaboration tool. When indie stores are alone and isolated, they don’t know the latest sales trends to carry the right products. The Leaderboard fixes this bringing the best brands and products to the forefront. It's fitting that we work in the wedding registry business. Our software celebrates couples coming together and our platform and Leaderboard brings our members together. Our members say I do to collaboration. We invite you to walk down the (shopping) aisle with us.
