An article in today's Wall Street Journal is prescient for the tabletop and home accessories markets. The article states that while "eight in 10 Americans are now online" and spend as much time on the Web as on TV, most marketers allocate only 5%-10% of their ad budgets to digital media.
How can our industry correct this disparity? If we do, we'll reap the rewards. More findings from the study can be found in the article, which is here: