In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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Your Bridge Store has an updated feature: You can now more easily manage who subscribes to emails, including products newsletters and wedding reminders. You can now more quickly view subscribers, as well as add and remove them.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one typed the team member's email into this field. With this update, all the subscribers appear in a vertical list. To add a subscriber, ...
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Your Bridge has a new feature: You can now easily assign your business's POS and website software.
In the example shown, the store has selected Intuit: Quickbooks as their POS software. When assigning Intuit: Quickbooks, Bridge software shares that 59 other businesses also use this POS software.
The store has selected Shopify as their website software. By assigning Shopify, Bridge software notifies the store that 103 other businesses also use this website software.
...
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Your Bridge has a new Events page that makes it easier to view your store's recent sign ups and anniversaries.
In the example shown, we see the Registry Events page for a store.
The page shows:
Recent Weddings.
Recent Wedding Anniversaries.
The new page also has a "View email template" link under the registrants' names. This link opens a new email in your computer's native email program. The email is pre-populated with the registrant's names, email address, a link to ...
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We've added a new feature to your Bridge account: You can now easily see the product searches performed on your Bridge Store.
The Product Searches page shows the searches performed by customers on your Bridge Store. The page is broken down into two columns: 'top 100 found terms' and 'top 100 not found terms'. You can use these results to identify what customers want to find and what they are entering, which may include typos.
In the example shown, we see the product search ...
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We'll all be spending a lot of time in the kitchen over the holidays. Do you need a refresh of your kitchen tools and accessories assortment?
it's not too late to have Rösle in your store (kitchen!) this holiday season. Rösle products are in stock and shipping within 48 hours of placing an order.
Bridge members have seen great success with the kitchen line Rösle, which offers reliable, high-quality tools made in Germany.
Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors. Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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Decanting wine is a popular practice for many wine lovers. It can improve the tasting experience but it can also ruin a wine. It is important to look at the type of wine and the type of decanting being done to determine the best course of action.
Determining if decanting a wine will be harmful to it can be done by looking at the vintage, the producer, the age/condition, and the grape variety. Some people like to decant every wine for hours on end while others decant wine to remove sediment. ...
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Join us in kicking off the Christmas season with our annual open house! Register for door prizes, sample some of our delicious gourmet foods, and take advantage of our special open house discount. We can't wait to see you!
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CLOSED, MONDAY SEPTEMBER 19TH
We will be closed Monday, September 19th so that we can unload our shipment of antiques. We will open on Tuesday, September 20th at 10:00am.
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RetailDive shares that Levi's is opening a shop within a shop in Hudson’s Bay's Vancouver store. We believe in this concept. Bridge offers an online shop-in-shop experience via its Product Syncing service.
When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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We've added a new feature to your Bridge account: you can now easily create invoices to send to other members via Bridge.
Creating invoices on Bridge allows you to send invoices to retailers, brands, and other members that you are connected with through your Bridge site. You can populate an invoice with due date, recipient, item description, details, rate, quantity, and your invoice payment terms.
Once an invoice has been created, you can send it by email, download as a PDF, ...
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When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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If you haven't seen us lately, then you haven't see what LSA is all about. In July, we opened a new and greatly improved showroom in Atlanta where we were better able to show who we are and what we are all about. We were able to show our drinkware, serveware and home decor pieces like never before in the USA. We are happy to share additional pictures and chat with you about all the amazing glassware that we have to offer- from casual and comfortable to fancy and elegant, all handcrafted.&...
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In this e-commerce age, a store being found on page 1 of Google is very important. Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.
Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes. In this example, we Googled "gift registry texas." We see that Bridge retailers claimed ...
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