In this e-commerce age, a store being found on page 1 of Google is very important. Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.
Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes. In this example, we Googled "gift registry texas." We see that Bridge retailers claimed 60% of Google's first page. Of the ten spots on Google's page one, Bridge clients take up six slots. Some of our stores beat Target and Walmart--which spend millions on SEO each year. Most of our indie clients spend nothing on SEO. How do our stores beat national, big-box brands? Bridge Store is designed for Google to easily crawl, and we have a network of links that help our clients be found and rank well.
In the example shown, we've placed our Shop Local logo next to each result that is a Bridge client.
Stores can open a free Bridge Store which includes award-winning registry software here: https://www.shoplocal.org/