Material Possessions, a gift shop in Illinois, needed a quick solution to boost its online presence. With Amazon and Covid-19 nipping at indie stores' heels, stores need to quickly boost their online offering.
In just 24 hours, Material Possessions opened a Bridge account and is currently offering 15,000+ products for sale. The retailer can sell these products directly from its Bridge Store--or it can export the products and import them into its parent website (https://...
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Today’s Wall Street Journal surveys niche social networks like Strava for fitness, BakeSpace for cooking, and Rate Your Music for music.
To this list I’d add: Bridge. Bridge is a niche social-media network serving the retail community. We connect thousands of businesses including brands, retailers, sales reps, publications, and trade groups.
The article shares people last year spent 57 billion hours on social networking and messaging apps via Android devices.
Costa Nova and Casafina commit to 100% recyclable and biodegradable packaging
Costa Nova and Casafina proudly announce the use of 100% recyclable and biodegradable packaging in the US.
First orders with “plastic-free” packaging were delivered at the beginning of April, for both B2B and B2C customers. The biggest change to this new policy is the use of eco-friendly starch peanuts to use as void fill.
Startch TM peanuts are an environmentally-friendly ...
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Retailers have asked us about selling via Facebook. For starters, you can easily share your products from Bridge to your Facebook account. Your Bridge account is the ideal resource to pick from thousands of products and share them via social media.
Facebook does offer options to let visitors buy within Facebook, and this route often 'Facebook Marketplace.' Please note this warning about selling via Facebook Marketplace: you will not get paid until 15 - 20 days after you ship the ...
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April 2, 2020
April 2, 2020
We are open our normal hours, Monday-Friday 10 a.m.-5:30 p.m. and Saturday 10 a.m.-4 p.m. Masks are required to enter but if you do not have one, we can offer a complimentary mask. Curbside pick-up, "white glove" delivery, or shipping is available. Stay safe and well.
Thank you,
Susan Hoechner
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We're happy to share that Halcyon Days has joined Bridge as a Smart Brand. Please find the press release below.
For Immediate Release
Halcyon Days Partners with Bridge
English luxury lifestyle brand joins the e-commerce community to support U.S. retailer base
March 30, 2020
New York, NY — Halcyon Days, a designer of English handcrafted and manufactured luxury goods, has joined an online sales platform to help its authorized retailers increase sales.
&...
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A store owner named Alice from South Carolina called me this AM:
She owns a jewelry store started more than 50 years ago.
Like most retailers, she has an older website with little product on it and no online registry.
While the economy was good, Alice kept putting off investing in a new website.
When the Coronavirus outbreak happened last week, she faced the reality of having to spend $5k on a new website that would take two months to setup. Alice feels that is too much
News outlets like the Wall St. Journal have shared that Amazon is full of fake products, counterfeits, and listings with exaggerated prices. In today’s WSJ, Amazon shares it removed 1 million fake health products related to the Coronavirus. Amazon’s action supports the accusations that Amazon often fails when it comes to policing its marketplace. It’s rare ‘action’ is actually a sign of larger ‘inaction.’ While these Coronavirus products may have ...
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February 29, 2020
February 29, 2020
Think that your business should be making big bucks selling online? Wrong. Most businesses lose money online and have unprofitable online operations. Walmart’s online operations and Wayfair both lose money, and thousands of other businesses do, too.
There is a popular myth that online sellers are casino-like winners with the winning slot machine bells sounding with each order—generating buckets of quarters (profit) for the business. Casinos often produce losers, and most ...
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February 27, 2020
February 27, 2020
Due to the NYS Bag Ban our plastic bag is going away. We are ready to replace it with this beautiful Parkleigh reusable tote! Will we see yours around town, Rochester? ♻️✨?
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Ten years ago, we created a key part of the software that helps our retailers, brands, and reps.
Prior to Bridge Store, we had to make unique sites for these businesses and this was slow and expensive. Then we created Bridge Store, a template-based website with a shared code base. This enabled us to much more quickly and cost efficiently setup online accounts and stores.
The success of Bridge Store is evident in user growth: a decade ago we had just a handful of retailers and ...
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January 21, 2020
January 21, 2020
Annie Glass just adds an extra layer of beauty to any pattern of dinnerware! It can be dressed up or down to suit your design style! In Gold or Platinum, the possibilities are endless!
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January 21, 2020
January 21, 2020
Bill Robedee, the new president of Portmeirion USA, is profiled in the November-December issue of HFN by Allison Zisko. Bill was previously the president of Nambé.
Nambé and all of Portmeirion’s brands are Smart Brand partners.
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I believe that Constant Contact is falsely promoting it is offering a free online store. I say this because the free service allows you to offer just 3 products and you must display a big advertisement for Constant Contact. Most retailers offer hundreds or thousands of products. A super small number of stores can offer just 3 products online. In addition, most stores don't want a big advertisement at the bottom of their website. Yet, if one were to visit Contact Contact's website services page...
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This graphic from the cover of ‘The Business Book’ caught my eye. Bridge helps businesses eliminate unnecessary steps, and it’s beneficial to lay out all the steps Bridge helps retailers skip.
Without Bridge’s Smart Products service, retailers would go through the following steps when adding a product to their website:
1. Realize they need a product on their website.
2. Google the product.
3. From the Google results, identify the correct product.
4. Download the ...
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