Business leader Scott Galloway said this past week on his podcast Pivot that "complexity is a tax on the poor." I'd expand on that and posit that: complexity is a tax on indie businesses.
What if indie businesses could reduce the complexity and costs of running an online business? I believe we can. Bridge is reducing the costs of running an online business for more than a thousand businesses.
How do we reduce the 'tax'? Bridge often helps a retailer set up an online store ...
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I am sending the Ivystone sales rep Laura Zanone two $200 checks. Bridge gives sales reps a finder's fee when they sign up a retailer for a Bridge Store. The rep promotes Bridge Store because it helps the store sell more--which is good for the store and the rep.
Laura helped her stores save thousands of dollars and weeks of time. In total, she saved her stores over $6,000 and 10 weeks in labor.
Mothers and Fathers days are coming up. Did you know that, April 23 was National Picnic Day? There seems to be a National Day for everything. Wanting to be most informed we Googled it and it turns out that there is a day for everything. The only problem with that is there were about 117 submissions for special days per month if you look it up on-line. Ok, other than religious holidays, what is more important than honoring your parents or surrogate parents for the sacrifices ...
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A product starts in a factory. Then, the goal is get it through the sales funnel. What steps does it go through en route to the consumer? In the drawing shown, the dots represent steps along the way.
When a product travels through the Amazon arc, it skips many steps that are important for consumer safety, the lives of working people in the retail industry, and local communities. We realize its smile logo may actually be a visual representation of the safeguards and ...
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Your Bridge has a new feature: you can choose if you wish to allow customers to order products that are out of stock. In the past, if the item was on your Bridge Store, it was assumed that the item was in stock. This made managing stock simple. On site: in stock. Not on site: out of stock.
This updated stock sharing system is helpful for brands and indie stores because it allows them show and control behavior based upon real-time stock information--a feature that with ...
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What if there was a way to cut your labor costs and boost your sales? There is. Your employees work the cash register, stock shelves, clean, and provide customer service. They also: update your website. As you know, these days customers expect a website to offer tens of thousands of products. Amazon has hundreds of millions of products. You have to add products to your site to survive.
You need someone to add products to your website, then update those products. On ...
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Bridge has created a new feature that helps sales reps stay up-to-date with wholesale orders. At the end of each day, at 5 pm EST, your Bridge will email you a summary of wholesale orders placed over the Bridge network. The email bundles together orders from different brands and inputs them into one email. If you would like to see an order's details, there is a link to each respective order.
You often do not need to take action on the orders as they were ...
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Will your store or brand be sued? It's increasingly likely. Lawyers are targeting retailers using the Americans with Disability Act as a reason to sue your store. In a presentation by William M. Jay, Andrew Kim, and Tim Springer, we find some startling statistics about the increase in ADA lawsuits.
Retail websites are the top target of ADA lawsuits.
In the last 3 years, ADA lawsuits are up more than 200%.
Just 20 firms account for almost 90% of the lawsuits.
This week, Amazon launched its online pharmacy targeting the 3.8 billion prescriptions filled in the U.S. each year. Shares of major pharmacy chains dropped about 10% on the news. Amazon honed this weapon in its Seattle lab and is eagerly unleashing it on retail chains and mom-and-pop pharmacies.
Something struck me while reading this news: Does Amazon remind you of Covid-19? The similarities:
Amazons kills many businesses in industries it touches. Pharmacies are now worried
How can you more quickly add products to your website? We have a solution. Bridge's Smart Products can help retailers add thousands of products in minutes at no cost. Brands pay for the service.
How you can save:
Save Time: Retailers spend weeks each year adding products to their websites. Bridge calculates that a retailer often spends 50 hours to add one thousand products to a website. If they were to add, for example, two thousand products, it would take 100 hours. In today's era, a
Allison Zisko in this month’s HFN shares that The Knot has launched its own direct-to-consumer sales channel—seeking to cut out its long-standing brick-and-mortar partners like Macy’s, Target, and indie stores.
This new sales channel raises the stakes on the growing battle between The Knot and Zola.
Macy’s, Walmart, and Target would be wise to team up and launch their own gift registry platform—akin to how the TV networks collaborated to ...
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Two congresspeople are sponsoring a bill to help indie business fight abusive ADA lawsuits, shares Anne Flynn Wear, a writer for Furniture Today.
I know businesses that have been targeted by lawyers seeking to cash in on the ADA law. The defendants, even after they 'fix' their website, often have to settle for thousands of dollars.
The ADA was not written with websites in mind (the law was created in 1990--well before the Internet), and the law doesn't allow businesses a grace period to ...
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Retailers know that Bridge offers the easiest online tools to help them sell more. For this reason, the distributor Vista Alegre, which is Portugal’s largest producer of porcelain products, promotes Bridge in its advertisements. Retailers using Bridge and reading Tableware Today will see the logo and know that the products shown are already available to sell via the store’s respective Bridge Store. If the retailer does not use Bridge yet, it may join the brand on Bridge for free.&...
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Excerpt:
Amazon.com has removed 20,000 product reviews after a Financial Times (FT) investigation suggested that some of the site's top U.K. reviewers may have profited from leaving positive ratings, reports Business Insider. The paper's analysis showed nine of Amazon's top 10 U.K. reviewers dished out five-star reviews to products from little-known Chinese brands. The FT found the same products in Facebook groups and forums that offer free products or money in exchange for ratings....
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Summertime entertaining… Peasant mats are perfect for dining alfresco... made of recycled, crinkled kraft paper for a marvelous texture, and rubbed with a special dry wax coating to repel water and stains. Peasant Mats can be used again and again by wiping them clean with a damp cloth. You never need to worry about laundering them. When the mats are dirty, simply dispose or deliver them to your favorite recycling center. Currently available in 15 colors! ?Recyclable, Reusable, Reversible!...
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Part of my job is to review registry software. I ensure that it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs results).
A retailer recently shared with me that it uses the service MyRegistry.com. I reviewed the retailer's site and how a customer would make a registry purchase via MyRegistry.com. For privacy purposes, I changed the name of the store in the screenshots shown.
VIETRI AND BRIDGE PARTNER TO HELP INDEPENDENT STORES
Retailers Can Receive $150 For Joining Bridge Network
July 15, 2020
NEW YORK, NY – VIETRI, known as the premium importer of luxury tabletop goods from Italy, has launched a new program to help its independent specialty retailers online and in-store. VIETRI has agreed to offer its authorized retailers a credit of $150 towards future purchases by opening a free account with the e-commerce community ...
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It's a great day for a picnic. Mottahedeh Tin picnic sets will make your picnics easier. These delightful plates come in sets of four and are packed inside a re-usable tin box. Use them, get them messy (they don't bend like paper plates) pack them back in the tin box and bring home to clean. The mess stays in the box; not on your linens or car trunk. We make these sets in 7 different patterns: Lotus Flower (shown), Turkish Garden, Ming, American Ships, Lowestoft Rose, Blue Dragon and Blue ...
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When a shopper visits a retailer's website, it often sees just a fraction of what a brand offers. With Bridge, we can help retailers and brands fix this problem. To examine the solution, let's examine how a customer can shop for Juliska on two different retailer websites. One retailer uses the Juliska Smart Products service and the other does not.