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June 1, 2010
June 1, 2010
Below is a New York Times article from this past weekend. The article shares how major retailers are dynamically customizing their promotions based upon past customer purchases. Luxury home goods retailers could likely customize their offerings in a similar fashion. The strategy is akin to how election marketing is done. If someone drives a Prius, then they are likely to be a Democrat. As such, Democratic candidates are marketed to that person. What ...
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December 1, 2009
December 1, 2009
From CNN.com today:
Cyber Monday: A lot of clicking and shopping
Report says sales rose 14% over last year and shoppers on average spent more online than they did on Black Friday.
By Parija B. Kavilanz, CNNMoney.com senior writer
Last Updated: December 1, 2009: 10:27 AM ET
NEW YORK (CNNMoney.com) -- Did Cyber Monday outshine Black Friday this year?
Early reports suggest that Americans shopped more enthusiastically online for holiday bargains than they did in ...
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June 2, 2009
June 2, 2009
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May 18, 2009
May 18, 2009
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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September 14, 2008
September 14, 2008
This article from Ad Age below says that online advertising delivers twice the return on investment as television. Few tableware companies advertise on television, but many do advertise in magazines and trade publications. My question: does online advertising also beat out magazines? I would imagine so. I can't imagine that a tableware ad in Tableware Today for $500, $1,000, or $1,200 can deliver as much as that amount spent online. So, ...
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October 23, 2007
October 23, 2007
This blog is usally dedicated to tableware and home goods marketing. An article in today's Times (http://www.nytimes.com/2007/10/12/business/media/12adco.html?_r=1&ref=business&oref=slogin) encouraged me to write this response to a quote by Martin Walker, of Walker Communications, about the use of the web:
Dear Mr. Walker,
My name is Jason Solarek, and I met you at the Brooklyn Botanical Gardens this past spring at an antique garden furniture show. I was there with some ...
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October 12, 2007
October 12, 2007
This blog is usally dedicated to tableware and home goods marketing. An article in today's Times (http://www.nytimes.com/2007/10/12/business/media/12adco.html?_r=1&ref=business&oref=slogin) encouraged me to write this response to a quote by Martin Walker, of Walker Communications, about the use of the web:
Dear Mr. Walker,
My name is Jason Solarek, and I met you at the Brooklyn Botanical Gardens this past spring at an antique garden furniture show. I was there with some ...
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October 11, 2007
October 11, 2007
An article in today's Wall Street Journal is prescient for the tabletop and home accessories markets. The article states that while "eight in 10 Americans are now online" and spend as much time on the Web as on TV, most marketers allocate only 5%-10% of their ad budgets to digital media.
How can our industry correct this disparity? If we do, we'll reap the rewards. More findings from the study can be found in the article, which is here:
http://online.wsj....
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September 17, 2007
September 17, 2007
In yesterday's Sunday New York Times, Michael C. Fina (MCF) advertised its bridal registry in an attractive color circular. For registry couples that meet certain spending benchmarks, MCF offers gifts such as a flat-screen TV. If all the registry items are purchased, there is a 15% discount. Since I've heard that 90%+ of online tabletop sales are made through registries, this additional push by MCF should be paying off with some nice online sales. View Post
July 11, 2007
July 11, 2007
tabletop podcast
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Your Tableware
Television Network
August / September 2007
Tableware Today
Starting in 2008 there will be a full television channel dedicated to showcasing tableware to millions of households. Tableware TV programming will include advertising and original programming about the manufacturing of hundreds of brands, biographies about the personas behind the brand, and tutorials about how to care for the tableware, amongst ...
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