363 Results:
August 20, 2019
August 20, 2019
I went into a small shop in New York City yesterday and admired all their nice tableware. It offered mugs, cups, plates, drinking glasses, and vases—all items that are great for gift registries.
The store was empty. I thought it may be a good time ask the store manager if the store offered an online registry. He replied "yes." I was surprised because there was no signage in the store that said it offered a gift registry. I shared with him what Bridge is and explained that we...
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August 19, 2019
August 19, 2019
It’s clear that Nordstrom should not have bought HautLook in 2011 and Trunk Club in 2014. In 2016, Nordstrom wrote down the value of Trunk Club by half of its $350m purchase. That’s $175m in value it desperately needed to spend elsewhere to compete with Amazon. Each million dollar mistake today results tens of millions in lost opportunity next year. Mistakes have exponential ...
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August 16, 2019
August 16, 2019
As today's WSJ shares, UPS has a venture capital arm and it has this because smart businesses know that most businesses are becoming more like: software businesses. Therefore, businesses have to ‘buy’ that know-how by investing in a tech company. UPS knows that it doesn't have the internal tech know-how to...
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August 11, 2019
August 11, 2019
For example, an HFN columnist whom I won’t name is often extolling the need to make the in-store shopping experience fun and interesting. Similarly, a market building president ...
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August 9, 2019
August 9, 2019
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August 8, 2019
August 8, 2019
I read the New York Times and want to ask: Are we sharpening our executioner's sword? That is what FedEx wondered as it helped Amazon grow by delivering its packages. Finally, FedEx woke up and decided it's better to make less money tomorrow than help usher in its death in the near future. As the Times reports, FedEx is terminating its ground delivery agreement with Amazon at the end of August, thereby passing on the delivery of millions of packages.
Amazon has historically partnered with ...
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July 26, 2019
July 26, 2019
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July 24, 2019
July 24, 2019
Check out this handy chart showing what department stores do for delivery and returns. Ninety-two percent of stores send a shipping confirmation email, but only 31% tell you the estimated delivery day. Regarding returns, 69% email a customer that a package has been received, but only 38% email a customer when the refund has been processed.
L2 shares some best practices for ...
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Friday, July 12, 2019
Friday, July 12, 2019
Event Date: Friday, July 12, 5:00pmLocation: Skyros Designs Showroom / AmericasMart
Save the Date...
Wish to grow your online gift registry business?
Join Skyros Designs and Jason Solarek for drinks and 7 steps to build your online registry business. Jason will show you 7 free techniques to grow your online gift registry business.
Why attend?
+ Bridge retailers sell 13% more than those that don't use Bridge.
+ The average gift registry is worth more than $1,000 in sales. The average gift purchase is ...
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July 2, 2019
July 2, 2019
There are millions of indie stores in the world who don’t get to succeed online. They get ripped off by web designers and coders, pay more in local taxes than big tech companies, don’t have access to cheap money from Wall St. (like big tech companies), and can’t protect themselves from hackers looking to steal credit cards. They are prevented them from running their business, helping their customers, and servicing their communities. Due to these expenses and ...
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June 27, 2019
June 27, 2019
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June 26, 2019
June 26, 2019
In general, I’m seeing that more market buildings are finally taking digital seriously. Why are they finally doing so? Because Amazon is nipping at their retailers heels? Because Zola is stealing the indie store’s registry business? No. Sadly, the main thing that brought the markets up to speed on the weather outside is: their own livelihood. Faire, a startup tech company ...
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June 25, 2019
June 25, 2019
Bridge members may recall that in Bridge 1.0 we output featured purchases. Every single featured purchase was real. Bridge embraces honest, factual marketing strategies.
Read the Times article:
https://www.google.com/amp/s/www.nytimes.com/2019/06/24/technology/e-commerce-dark-patterns-psychology.amp.html
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June 16, 2019
June 16, 2019
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
The retail equation flipped ...
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June 12, 2019
June 12, 2019
Take away: investing in good search results costs money, but it's well worth it. If you have better search, you sell more.
What is a search relevance engineer? It's a technical person that helps ensure that what you search for you get. E.g.: if you're on a website and you search for "bat," do you get the sports instrument or the animal? Constantly honing and improving the search code creates...
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Sunday, June 9, 2019
Sunday, June 9, 2019
Event Date: Friday, July 12 Location: Skyros Designs Showroom / AmericasMart
Save the Date...
Wish to grow your online gift registry business?
Join Skyros Designs and Jason Solarek for drinks and 7 steps to build your online registry business. Jason will show you 7 free techniques to grow your online gift registry business.
Why attend?
+ Bridge retailers sell 13% more than those that don't use Bridge.
+ The average gift registry is worth more than $1,000 in sales. The average gift purchase is $142.
+...
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June 8, 2019
June 8, 2019
E-commerce is going to double in the next seven years, predicts FedEx. When that happens, how prepared will your business be? How will you prepare your website, your staff, your shipping procedures, your pricing, and your sales expectations?
When e-commerce grows that much, who will control the market? How will customers shop? Via their mobile? Via Alexa? If e-commerce is the dominant form of shipping, how will your online product selection and prices be kept up to date online? If online ...
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June 7, 2019
June 7, 2019
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June 3, 2019
June 3, 2019
May 24, 2019
May 24, 2019
