It makes me very happy when my customers are inspired by the new collections and post on their Instagram accounts.
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January 8, 2020
January 8, 2020
Are brands bypassing stores? A new survey says 'yes' they are: 40% of Americans shopped directly from a brand in the past year, according a Diffussion survey.
Shoppers are choosing to bypass stores because the brands are undercutting them on prices, and offering faster and cheaper shipping.
How are brands getting in front of customers? Answer: Facebook and Instagram. A shopper visits a retailer's website for brand X, then Facebook puts a tracking pixel on the shopper, and then ...
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Are websites a waste? I'll thank they are and I'll explain. But first, it's important to note that websites are different from platforms. A website is something for which your business is solely responsible. A platform is a digital service to which you subscribe that you are not solely responsible. You may add content and pictures, etc. but you do not manage the technical aspects. You likely use platforms including Facebook, Instagram, Amazon, and Airbnb.
Make the Table Your Canvas How to Decorate a Dinner Table Like a Professional ~ Read this story from the NY Times
By Aimee Farrell In our modern age, when meals are often shared not only with our immediate guests but with a whole cohort of friends on Instagram, dressing the dinner table has become a ritual that invites both artistic flourish and forensic precision. To simplify the process, T asked a host of creative types — from a husband-and-wife design duo to an artist and a team of florists — to...
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If you’re a long-time merchant, you probably never considered that you’d have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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July 16, 2019
July 16, 2019
We LOVE our summertime visitors!!! Thank you Julie Cooper for bringing Lauren and Caroline in today to see Ivy.
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July 12, 2019
July 12, 2019
Back in stock!!!! The first shipment of fans blew out of here!! They’re a hot item ready to cook you off! USB charge, 3 speeds, and even quieter than it seems in the video. 6 colors.
Call or email to reserve yours today! 843-722-1441. (No animals were harmed in the filming of this very brief video ?)
We’re enjoying all the visitors coming to check out our Summer Sale! Here is just a small sampling of some items included in our sale. (Some brand restrictions, as well as pet restrictions, do apply).
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July 3, 2019
July 3, 2019
July Dog Days Summer Sale starts Friday!
Save 20% to 50% storewide! Come early for the best selection!!
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July 2, 2019
July 2, 2019
Carol Shroeder, owner of a gift shop, a retail expert, and a Bridge member, shared this advice about inventory:
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Markdowns = Money “Don’t let inventory become family” is one of my favorite retail sayings. We all know the feeling of bringing in merchandise because we love it, hoping that just the right customer will come in who loves it too. It’s sometimes hard to accept the fact that it is costing the shop money to hold onto an item that isn’t selling.
Old retail is 80% analog. This consists of: the physical store, staff, customer service training, etc. What you’d expect walking into a Saks or Macy's. And it's about 20% tech: computers, cash registers (POS systems), mobile shopping, Google ranking, apps, hiring social influencers, Instagram, etc.
Today, the retailers that are well positioned, growing, and 'hot' carry the opposite equation: they're 20% analog and 80% tech.
Another beautiful wreath created by our talented designers. ❤️??❤️
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April 6, 2019
April 6, 2019
Our market finds are rolling in! These adorable dog toys are the very first thing we bought during our market trip and they are just too cute to resist! For all those “Instagrrram” pups out there, these toys are perfect for you!
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April 1, 2019
April 1, 2019
Ivy is Springtime ready!! ? Come see what’s new! ????
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March 29, 2019
March 29, 2019
Your new Bridge 2.0 software is almost here.
What's new in Bridge 2.0? Many things. For starters, your news is much more prominent in 2.0. Your Bridge account's home page shows news first and foremost.
What do you need to do? Add news to your Bridge account today.
Benefits to you: 1. Posting news is a free way to promote your products to 1,000s of shoppers. 2. Increase your Google ranking for free. Google ranks sites with current news higher.
Note: your products will look less desirable if old news ...
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March 24, 2019
March 24, 2019
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
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March 21, 2019
March 21, 2019
Michael is highly inspired by his surroundings and often represents objects that have meaning for him, especially those that might otherwise be overlooked in the everyday. Nature is his biggest source of inspiration, as is the handmade process. Glassworks has plenty of Michael Aram in stock!
Happy to see Diane Seidle’s lastest strategy article in Tableware Today below. Speaking of hashtags, Bridge created its own ‘$tag’ to similarly offer quick access to product info. Type a dollar symbol “$” before a SKU and the specific item will magically appear below your Chalk.
Tableware Today:
WHAT'S YOUR HASHTAG STRATEGY?
Just in case you’ve been living off the grid for a year or more, a hashtag is simply a word or phrase behind a pound sign. When you use a hashtag that word or phrase becomes ...
Read More
March 8, 2019
March 8, 2019
Inspired by the artisanal tradition of Hungary, skilled artists hand-paint fine Anna Weatherly European porcelain with gold accents. Buy a set or mix and match - you’re sure to set a beautiful stage for any meal.
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