How a registrant can require a password to access their registry.
September 12, 2024
Your Shop Local Store has a new feature: A registrant can now password-protect their registry. By adding a password, a registrant can choose who they wish to get access to their registry.
Benefits of having a password-protected registry:
Privacy: Only gift-givers that received the password from the registrant can access the registry.
Controlled Access: A registrant can control who can access their registry.
Greater Security: A registrant's personal details will not be
Why only 30% of wedding gift givers will come into a store in 2030--and how we can help prepare for that
July 23, 2024
Tableware Today’s Editor Amy Stavis invited me to pen the Last Word column for the August / September issue. I start by comparing e-commerce trends for selling automobiles to selling dinner plates. Online sales in both industries have swelled in the last 25 years. (I entered the e-commerce business at the right time—in 2001.)
I predict that 70% of wedding registry gift givers will never set foot in a physical store by 2030. Currently, that number is at about 50%. If we do in fact ...
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How to view information about your registry service on one page.
January 23, 2024
Your Shop Local Store has a new feature: We've made it easier for your store to view an overview of your registry service. The new Registry Overview page displays information about your store's registries at a glance.
Previously, you would need to visit different registry-related pages to view many of these links. This feature reduces the number of clicks needed to access pages.
The Registry Overview page displays the following information:
How to share your Shop Local Store and gift registry service on social media.
December 18, 2023
Your Shop Local Store has a new feature: We've added a new "Social Media" section to your Marketing Materials page. This new feature makes it easy to promote your Shop Local Store and registry service on your social media account.
In the "Social Media" section, you'll find a graphic and the following text that you can post on your social media account:
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Receive wedding registry gifts via our store in just four steps:
How to view information about a registry on one page.
August 31, 2023
Your Shop Local Store has a new feature: We've made it easier for you and your registrants to view an overview of a registry. There is now a new Registry Overview page that displays information about a registry at a glance.
Previously, you or your registrant would need to visit different registry-related pages to view many of these links. This feature reduces the number of clicks needed to access pages.
The Registry Overview page displays the following information...
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Our retailers recently told us that customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of these purchases are coming from registrants that open a ‘universal registry’ on websites such as Zola or MyRegistry. These universal registry services allow the registrant to add ...
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Our retailers recently told us that they were confused by strange registry orders. The stores are receiving gift registry orders on their sites but the retailer does not have a registry for the gift recipient at its store. Customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of...
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Your Bridge Store has a new feature to encourage customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
When we talk about prices, there are two prices that are important:
The price that we charge clients.
The price our clients charge their customers.
We normally talk about the former, aka how our prices compare with other competitors, like Shopify or wholesale services like Faire.
Of increasing importance to us is what our retailers charge their customers. Walmart recently announced that it was taking brands to account and pressuring them to keep ...
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Your Bridge Store now makes customers more likely to complete a purchase. Your Bridge Store displays a banner when checking out sharing how many customers have placed orders with your store. This social proof strategy gives the shopper an assurance that your store has the experience to handle their purchase successfully.
The example shows the checkout page for a registry gift purchase at The Ivy House, a fine tableware store in Dallas. We see a banner that displays the ...
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Your Bridge has a new feature: you can now easily assign an order to a registry. This update solves the issue of a customer that buys a registry gift but not from the registry list. For example, a customer may buy something the registrant didn't request, or the customer may browse off the registry list and then buy an item. With this update, you can edit the order and assign the gift to any registry list.
In the example, we see an order that Robert Smith placed. Let's imagine that this ...
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