There is a lot of psychology that goes into a positive shopping experience—including online shopping. I was reading in The Wall St. Journal about how to improve a vacation experience. The author encourages us to save the most enjoyable vacation part till the end of the trip because our mind is biased towards the most recent event. (In psychology, this is called the "recency effect.")
When I read this, it made me wonder: what is the last experience a gift giver has on our...
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How to leverage newsletter discounts to compete with top brands.
August 28, 2024
Shop Local analyzed the websites for top selling brands in the tabletop and giftware industries. We noticed a common trend among these websites: a pop-up window offering a discount for signing up for a newsletter.
35% of the top 20 brands offer a discount for signing up for a newsletter. The discounts offered range from 10-20% off, and the only requirement is that a customer enters their email address to receive emails from the brand.
Salisbury, a leading maker of metal giftware, is including a Shop Local flyer in its wholesale shipments to retailers. The flyer encourages the retailer to join Shop Local and Sync products with the company. This service instantly helps the retailer more easily sell what is in the box they just received.
The store is able to receive the box 📦 —> Sync with the brand📱—> and quickly sell the product to its customers 🎁.
This year marks the 40th annual Orrefors Ornament, which began with the 1984 Dove, left. “That iconic inaugural piece set the tone for the collection, emphasizing quality and traditional holiday themes,” says Emon Maasho, CEO. “The ornament continues to be a cherished tradition, with collectors eagerly awaiting each new release. From classic holiday motifs to modern innovations, the series offers something for everyone, making it a lasting part of the holiday season.” ...
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I was working on scheduling a late summer mini-vacation so I carved out an afternoon for the planning. There were so many factors to consider (where? when? how long?) on top of juggling all of us coming from different parts of the U.S. The options were staggering and required so much screen time I was just about ready to give up. When did the world at our fingertips become a negative?
I got to thinking about the astronomical number of options Americans have in every aspect of life. I’ll...
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Costa Nova, a leading maker of table and giftware, is including a Shop Local flyer in its orders shipped to retailers this summer. The flyer encourages the retailer to join Shop Local and Sync products with the company’s two brands, Costa Nova and Casafina. This service instantly helps the retailer more easily market and sell what is in the box they just received.
The store is able to receive the box 📦 —> Sync with the brand📱—> and quickly sell the ...
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We have two great promotions at Feathers and the first one just started Thursday! “Celebrate Bastille Day, indulge in French Luxury” with Yves Delorme. From June 27th to July 14th, Yves Delorme is 25% off (except Couture which is 20% off). Products Included at 25% off: Accessories, Bed & Bath, Blankets, Coverlets, Comforters, Pillows, Robes, Table Linens, and Throws.
Also on July 13th and 14th (Bastille Day weekend) only, Feathers will offer a gift with ...
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We’re giving a sales rep a bonus $40 when they print the Shop Local wedding registry flyer. They can use this flyer at the Dallas or Atlanta show to help their stores—and use the $40 for a café au lait.
Act fast: We’re giving this bonus to the first 10 reps that send us their picture with the printed flyer.
Some smart reps have already submit their pics. Remaining bonuses are running out. Please submit your pic by texting it to: 1-212-254-...
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A BICENTENNIAL BIRTHDAY REPRESENTS REMARKABLE LONGEVITY AND VISTA ALEGRE IS TAKING FULL ADVANTAGE of it with dozens of new pieces created specifically to commemorate the 200 anos occasion. “It’s a very important milestone and a time of reflection to see how far we’ve come and where we want to go,” says Daniel Silva, who helped bring the brand new luster here since he started the American subsidiary in 2012. Nuno Barra, Vista Alegre product development director and board ...
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Many years ago, as a new assistant at Lord & Taylor, the buyer cautioned me to not get too attached to people or merchandise. His wisdom was not cold-hearted, but a cautionary tale to keep emotional attachments in check. I was there to deliver strong financial results and if something wasn’t selling, I shouldn’t harp on it, but mark it down and move on. And, as far as work relationships were concerned, I should be a good coworker but not get attached to colleagues.
A McKinsey study found that the average life span of companies listed on the S&P 500 was 61 years in 1958; today, it’s less than 18 years. McKinsey believes that by 2027, 75% of S&P 500 companies will have disappeared. New businesses have an 81% chance of surviving their first year; in two years, a little less than 70% of businesses are still standing. Only 25% make it to 15 years or more. There’s a clear long-term trend of declining corporate longevity, with this figure ...
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It’s hard to believe that MEPRA’s sophisticated technicolor collection FANTASIA is celebrating its 35th anniversary this year because its incandescent chromatic complexion is as fresh today as its 1989 debut.
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The brilliantly-hued fantasia comes from the Italian silversmiths Mepra, post-war business founded in 1947 by the Prandelli family, four generations fashioning flatware in the industrial Lumezzane Valley, about 90 minutes east of Milan. ...
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Step into the New Year with new linens by Yves Delorme! From January 19 to February 4, Feathers is offering 40% off select discontinued designs in Bed & Bath and Accessories & Bathrobes and 20% off classic bed linens (Athena, Flandre, Roma, Triomphe). Stop in at 5408 Walnut St. to see the selection.
For the ENTIRE month of February purchase 6 dinnerplates from Vietri, VIVA Vietri or Juliska and receive 2 on US! It is a new year, treat yourself and your family to new dinnerware! Choose from handpainted ceramics, glassware, and melamine!
Part of my job is to review registry software. I ensure it works well for retailers, registrants, and gift-givers (family and friends). I also assess whether it offers good value (price vs. results).
When looking for registry software, some retailers consider MyRegistry.com for their registry service. I reviewed a retailer's site using MyRegistry.com and assessed how a customer would make a registry purchase. For privacy purposes, I blurred the store's name in the screenshots shown.
Be cozy this Winter with an Yves Delorme promotion/sale at Feathers, from now through November 5th. All Pillows and selected Comforters and Blankets are 20% off one item or 25% off two or more items. Stop in at 5408 Walnut St. in Shadyside to see the selection or place an order.
we are offering a freight cap promotion which is available through 13.31.2023. This promotion is in response to the number of emails and concerns from you, our front-line sales team and also our customers. We heard you and are happy to extend this offer to support a strong finish to 2023!
Please note - this promotion should be used for in stock product only, account must be in good standing, no other promotions may be applied.
Please reach out to your local sales rep or wholesale@...
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While browsing Crate & Barrel's Noho store, I noticed this nice banner.
I recommend that stores promote their baby (and wedding) registry service. They can put up banners like this, as well as put smaller upright displays on shelves and near the cash register.
Are you promoting your baby and wedding registry services in your shop? If so, please send us pictures. We'd like to see how you're doing it ;)