Discover with us the women and men behind Baccarat’s creations.
« From the moment I arrived at Baccarat, I was astounded by the glassmakers blowing into their rods, I wondered how they could shape pieces with such regularity! I have always wanted to work in design and project management, so Baccarat gives me the chance to combine these two facets daily! Beyond understanding the needs of our customers and the marketing department, I pay attention to every detail throughout the...
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I got to thinking about the generational make-up of today's workforce when I realized all the folks I interviewed in the current issue are well-experienced, older workers with decades of expertise and know-how, who are still creating and innovating with alacrity. (Yours truly included.)
There was a time when you entered the labor force, worked until a certain age, and retired. Now, more and more people are working into their golden years, a trend that's expected to continue fueled by aging ...
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Shop Local analyzed the websites for the top-20 selling brands in the tabletop and giftware industries. We assessed what discounts brands offer when one signs up for a newsletter.
Brand Study Findings:
Of the 20 brands, 5 (25%) offer a discount when one signs up for a newsletter.
For brands that offer a discount, the average discount is 15% off.
Some brands offer other promotions for signing up for a newsletter, including free shipping and a raffle entry.
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design. The philosophy of Georg Jensen himself was to create designs possessing both functionality and beauty. Glassworks just received stock of tabletop and barware items including the pictured Cobra pattern. Cobra’s sensuous and elegant shapes evoke an emotional and often lighthearted response from their audience. Stop in at the Shadyside store to see the ...
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We now have 3 Labor Day promotions for the Labor Day weekend! Matouk bedding is 20% off from September 2 - 4 at Feathers. Also at Feathers, currently on sale through Labor Day: Sferrra bedding (except for matresses) and table linens are 20% off.
Finally, at Glassworks next door, Juliska alfresco items and more are 30% off through Labor Day. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. ...
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Amazon's $25 free shipping minimum is being hiked up to $35.
In an attempt to better manage operational costs, Amazon has decided to raise its minimum order threshold by 33.33%. Non-Prime members will now need to spend more to qualify for the company's popular free shipping promotion. A likely goal of the company is to force more consumers to purchase the annual Prime membership costing consumers an additional $139 to bypass this higher threshold.
We have 2 Labor Day promotions starting next week. Juliska alfresco items and more are 30% off from Wednesday through Labor Day (8/30 to 9/4) at Glassworks. Sferrra bedding (except for matresses) and table linens are 20% off from Thursday through Labor Day (8/29 - 9/4) at Feathers. Stop in at the stores to see the selection of items in stock or to place an order. Stores will be closed on Labor Day but internet orders may be made. Discount will be applied after initial internet order is placed (...
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How partnerships can be used as a marketing tool to elevate a company's brand and reputation by associating with quality partners.
August 7, 2023
I’m at Sweetgreen, a salad-focused restaurant, and I spotted this sticker on the preparation window. Sweetgreen is promoting Sullivan Street Bakery. Why would it dare do that? I believe it’s because it benefits Sweetgreen: people use a brand’s name to quickly deduce information, such as quality and value. People know that Sullivan Street Bakery is good. And, even if they don’t know it, they know that a bakery provided it and that it’s not from some stale loaf....
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How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly. I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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How to access your built-in marketing tools via the Marketing Manager page.
July 12, 2023
Your Shop Local Store has a new feature: We've made it easier to view and manage your marketing tools. Your account includes several built-in tools and programs, which can now be quickly accessed through the new Marketing Manager page.
The Marketing Manager page displays the following promotions in a table:
Offer Free Shipping.
Display a "Thank you for shopping local" banner on the checkout pages.
Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
Next week is the Dallas trade show and next month is the Atlanta show. As you may know, I was a sales rep for 5 years. I owned a retail store, Magnon Jewelers, which was founded in 1890, for 37 years. Due to this, I know that preparing for the trade shows is a daunting task. Was I ever truly ready? :)
Let's help you and your stores make the most of the upcoming trade shows.
During the trade shows, Shop Local will pay you to help your stores. Plus, we'll...
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How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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Shop Local will give you $250.00 when you mention your Shop Local service in your price list or catalog or on your business card.
Why use this promotion?
Retailers will be buying your products at the summer shows. You can make it pain-free for them to get your product online in seconds using your Syncing service.
FACT: Syncing is the fastest and easiest way to get your products on your stores' websites.
Sell 18% more. Retailers report selling up to 18% more
Susan Gravely – alongside her sister, Frances, and mother, Lee – founded VIETRI 40 years ago after a serendipitous vacation where they discovered the charms of Italian ceramics. Gravely’s new book, Italy on a Plate, equal parts travelogue/cookbook/memoir, is a culinary delight celebrating four decades of bringing the best of Italy’s tableware to an adoring fan base.
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You and I go back almost to the start of VIETRI in 1983. [Editor&rsquo...
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