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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

212 Results:

December 21, 2022 Wall St. Journal: Amazon Agrees to Play Fair in Europe
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Wall St. Journal: Amazon Agrees to Play Fair in Europe
December 21, 2022
Read the full article: 

https://www.wsj.com/articles/amazon-agrees-to-settle-eu-antitrust-cases-avoiding-fines-11671538014 View Post
December 21, 2022 The Nicolette Mayer Collection – Whimsy, colorful, and now available as a Product Syncing brand on Bridge
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The Nicolette Mayer Collection – Whimsy, colorful, and now available as a Product Syncing brand on Bridge
December 21, 2022
We are pleased to announce the Nicolette Mayer Collection is ready to sync products via Bridge's Product Syncing service.

Produced by dedicated artisans in America, the Nicolette Mayer Collection offers over 1500 Art de la Table items. Nicolette Mayer is a lifestyle brand whose product categories include:
  • Placemats,
  • Coasters,
  • Acrylic trays,
  • Dinner and Cocktail Napkins,
  • Murals,
  • Candles,
  • Candy Dishes,
  • Pillows. 
Placemats are available in both round and rectangular ...
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December 17, 2022 What Do the Founding of the Internet and Bridge Have in Common? ...Drawing
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What Do the Founding of the Internet and Bridge Have in Common? ...Drawing
December 17, 2022
Internet pioneer, Vint Cerf, made a big break through by drawing it on the back of an envelope in 1983. This story, shared in today’s The Wall Street Journal, hit home because I first drew the concept for Bridge’s Product Syncing solution on a napkin at a Chelsea bar in 2007. That concept now helps 1,100 indie shops sell 60k+ products from 100+ premium brands, including Le Creuset, Baccarat, and Versace.  Since that drawing, I’ve become a big fan of drawing processes to ...
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December 13, 2022 Holiday songs drive employees crazy ~ The Wall St. Journal
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Holiday songs drive employees crazy ~ The Wall St. Journal
December 13, 2022
Read the full article: 
https://www.wsj.com/articles/mariah-carey-all-i-want-for-christmas-song-shopping-retail-11670857012 View Post
December 12, 2022 Wall St. Journal: Shopping helped bring about more equality
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Wall St. Journal: Shopping helped bring about more equality
December 12, 2022
Before the mid-19th century, only the wealthy were allowed into upscale stores, and women often didn’t stroll around downtown. Women were escorted to and around most public environments.  

Shopping:
- Helped bring women out of the home and into the workforce. 
- Enabled the common person to drink and eat the same thing that presidents and kings did. 
- Helped minorities leverage their civil rights. 

Some interesting facts:
- About 60% of Americans (197m) shop....
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November 25, 2022 The Wall St. Journal: If the Price Ended in 99, You Probably Overpaid
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The Wall St. Journal: If the Price Ended in 99, You Probably Overpaid
November 25, 2022
We work in retail and may of the prices we see end in “.99.” Why? Read this article to find out: https://www.wsj.com/articles/if-the-price-ended-in-99-you-probably-overpaid-11669293972?mod=mhp View Post
November 9, 2022 Don't Laugh: Fun Is a Good Marketing Vehicle 🤹‍♂️
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Don't Laugh: Fun Is a Good Marketing Vehicle 🤹‍♂️
November 9, 2022
Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors.  Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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October 8, 2022 Winners Quit 🚪🏆
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Winners Quit 🚪🏆
October 8, 2022
In her new book ‘Quit,' Annie Duke shares that the best poker players only play 25% of the hands they are dealt, whereas others play 50%. Ms. Duke talks with Stewart Butterfield, the founder of a few startups, most recently Slack (which is an acronym, which I didn’t know). Slack wouldn’t have been born if Mr. Butterfield didn’t drop a video game company to start Slack. Likewise for Twitter which was born out of the failed blogging company Odeo. Ms. Duke's lesson: winners ...
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September 23, 2022 Vanity 🪞
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Vanity 🪞
September 23, 2022
Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.   

In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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September 5, 2022 Kristin Sullivan Joins Plum Southern
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Kristin Sullivan Joins Plum Southern
September 5, 2022
Kristin comes to Plum Southern with 25 years in the destination wedding world. She has her own wedding retail line that will now call Plum Southern home. 

Watch for upcoming bridal events including retreats, subscription boxes and so much more!

  View Post
September 1, 2022 Gift Cards Are a Gift to ...Stores 💸
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Gift Cards Are a Gift to ...Stores 💸
September 1, 2022
When is the last time you received a Starbucks gift card?  I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous.  They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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August 25, 2022 WSJ: Business cards go digital
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WSJ: Business cards go digital
August 25, 2022
Adam Sigel, who heads up sales at Savanna Bee’s indie stores, recently showed me his ‘business card:’ a piece of metal with a QR code on it. I scanned Adam’s QR code and my phone offered to place his contact information in my phone’s address book.  This not only saved me time.  Behind the scenes, the software allows Adam to see who clicks on his scanned data—one can’t do that with a traditional business card. 

The Wall Street Journal ...
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August 15, 2022 We Suck 🪠
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We Suck 🪠
August 15, 2022
Last week, Amazon bought iRobot, the company that makes Roomba, the robot vacuum cleaner, for $1.7b.  Why? Yes, their 'Rosie from the Jetsons' has AI and is in your home (which is where Amazon wants to be), but the reason Amazon wants it is because customers want it. Which leads us to ask: Why do customers want Roomba? Because it does something that humans find annoying and hate doing: cleaning. Roomba has spotted the value that robots bring to the world and it's not simply being ...
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August 10, 2022 We Deliver and Install
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We Deliver and Install
August 10, 2022
I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal.  Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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July 28, 2022 WSJ: The Challenges of Buying a Town’s Beloved Small Business
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WSJ: The Challenges of Buying a Town’s Beloved Small Business
July 28, 2022
The Wall St. Journal shares a story that many indie stores may be able to relate to: the challenge of selling your business. The Journal shares issues that arise when ownership changes.  Small, brick-and-mortar stores are more likely to face a big decline in sales than, say, a large IT company. 

Excerpt:
"The revenue drop following the sale of a business can range from an expected 20% to 30% in the case of an IT-services provider to 50% in the case of a hair salon, says Sam ...
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July 28, 2022 Always Be Reading 📚
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Always Be Reading 📚
July 28, 2022
In the movie Glengarry Glen Ross, a motivational speaker played by Alec Baldwin addresses a group of salesmen. He writes three letters vertically on the chalkboard, “A B C.” He explains that the acronym means "Always Be Closing."  

The way that Baldwin's character thinks about sales, I may think about reading. I think of: "ABR,” Always Be Reading. Whether it's breakfast, lunch, or dinner, I try to get in a page or two of the Times, Wall St. ...
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July 24, 2022 Bridge Client Mikasa Mentioned in the Wall St. Journal
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Bridge Client Mikasa Mentioned in the Wall St. Journal
July 24, 2022
This weekend’s WSJ shares how Bed Bath & Beyond customers preferred Mikasa over BBB’s private label brands. When BBB couldn’t give customers what they wanted, sales tanked—and the CEO, Mark Tritton, was shown the door. 

BBB is not the only major retailer questioning the recent mania to offer private labels. Amazon is walking back its private label brands, but is doing to for another reason: the Department of Justice may be investigating it for anti-competitive...
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July 20, 2022 Amazon and Facebook Have Made the Web 10,000 Times Dirtier
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Amazon and Facebook Have Made the Web 10,000 Times Dirtier
July 20, 2022
Amazon issued a press release stating that it is fighting with 10,000 Facebook groups that sell fake Amazon reviews. It’s ironic, since Amazon has been a chief promoter of the avenue allowing this behavior: Section 230. Section 230 allows tech platforms to host and indirectly promote just about any type of bad behavior, including illegal behavior (fake review services and yes, human trafficking, murder-for-hire, etc.) and then say it’s just a community space and belatedly remove the ...
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July 12, 2022 Super Subscriptions 🦸‍♂️🦸‍♀️🦹🏽‍♂️
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Super Subscriptions 🦸‍♂️🦸‍♀️🦹🏽‍♂️
July 12, 2022
This past week, Amazon announced it was adding Grubhub delivery to its Prime subscription (Read the news about Amazon and Grubhub here). The goal of Amazon Prime (and other subscription services) is to make the subscription so pervasive that it's sticky. Don’t like Prime movies? Ok, but you love free Grubhub delivery. If you don’t need feature X and want to cancel, you realize you still need feature Y and keep paying for the subscription. 

This past week, The Wall St. Journal...
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July 10, 2022 Naked truth: Amazon doesn't appear to care if it sells fakes
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Naked truth: Amazon doesn't appear to care if it sells fakes
July 10, 2022
Retail Dive reports on Amazon's lazy claims that it cares about stopping counterfeits. Counterfeiters on Amazon may steal a brand's product design, name, and product pictures. When a brand reports this to Amazon, Amazon often does: nothing.

This is an issue for American brands.  For example:
  • A brands creates a product. The brand pays for research and development.
  • Brand may pay to have it made in America.
  • Brand takes professional pictures of the finished product.
...
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Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
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Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
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Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
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