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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

212 Results:

September 3, 2023 Jugaad’a Do What Jugaad’a Do 🚀
How limited resources can motivate teams to accomplish goals and breed solutions.
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Jugaad’a Do What Jugaad’a Do 🚀
How limited resources can motivate teams to accomplish goals and breed solutions.
September 3, 2023
India last month joined three other countries in the exclusive club that has put a craft on the moon. What’s unique about India’s accomplishment is that it did this at a fraction of what the U.S. spends on space exploration, shares Ben Cohen in The Wall St. Journal. While the U.S.’s NASA program has a $24b budget, India’s ISRO (Indian Space Research Organisation) budget is just $1.3b. India, which started its space program in 1963, is able to do more with less because of ...
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September 1, 2023 Are People Spending Too Much Money on Attending Weddings?
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Are People Spending Too Much Money on Attending Weddings?
September 1, 2023
Read The Wall St. Journal article: 
https://www.wsj.com/personal-finance/too-many-weddings-cost-c72e6f07?st=gqfu0fd3z22sxrb&reflink=mobilewebshare_permalink View Post
September 1, 2023 New Book About Amazon and Walmart
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New Book About Amazon and Walmart
September 1, 2023
Read The Wall Journal book review:

https://www.wsj.com/arts-culture/books/winner-sells-all-review-battle-of-bricks-and-clicks-c40d56b5# View Post
August 23, 2023 Thank You, Early Software Designer from 42,000 Years Ago
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Thank You, Early Software Designer from 42,000 Years Ago
August 23, 2023
I was inspired to read that what we do today as a software company can be traced back 42,000 years to a bone in a South African cave.  I realized this after reading The Wall St. Journal’s review of ‘Empire of the Sum,’ a book about pocket calculators.  

Here’s the lineage: We’re in the software business, which is a relative of the computer business, which is a relative of the pocket calculator business (just ask Steve Wozniak, co-founder of Apple, who ...
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July 27, 2023 How Did Making a Soap Bottle Go From 90 Days to 21 Days?
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How Did Making a Soap Bottle Go From 90 Days to 21 Days?
July 27, 2023
Bath & Body Works reduced the time it takes to make a bottle of soap from 90 days to 21, shares The Wall Street Journal. It also reduced the number of miles the parts travel from 13,000 miles to a just a handful of miles.  Part of the solution: the company trimmed out China and Canada.

BBW was able to move production to the US largely due to robots and computers. In China, 50 people may work on a bottle. In the US, labor is too expensive.  The company replaced the 40 people with...
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July 22, 2023 Pass the Apps 🍡
What Threads can teach us about leveraging our existing network when launching a new service.
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Pass the Apps 🍡
What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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July 18, 2023 To Kill a Mockingbird
How a company's sales and growth can be affected by the message it conveys to customers.
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To Kill a Mockingbird
How a company's sales and growth can be affected by the message it conveys to customers.
July 18, 2023
Allbirds stock is down 95% since its November 2021 initial public offering. People may say the company launched the wrong products (did you buy one of their puffer jackets?) or tried to grow too quickly.  I believe there is a larger reason: you can’t scale a company by leading with an environmental message—which is Allbirds’s pitch. Consumers rank saving the planet as one of their least pressing concerns when making a purchase. The leading factors consumers look for when ...
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July 14, 2023 The Ultimate Bride Engagement Gift Box
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The Ultimate Bride Engagement Gift Box
July 14, 2023
Imagine gifting a stress-free wedding planning experience to your best friend, sister, daughter or daughter in law to be. This gift set was created by Master Wedding Planner Kristin Sullivan after 25 years in the industry. She curated these products intentionally for Brides to Be to actually enjoy the journey of their entire wedding planning process. Included in the beautifully boxed set: *A wedding journal & planning guide; a place to document the love story & planning details while ...
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July 9, 2023 Brands cutting out stores
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Brands cutting out stores
July 9, 2023
We’ve been tracking brands that try to bypass stores, from Nike to some tabletop brands that will go unnamed. While Nike has backtracked from cutting out stores, Levi’s continues on the path shares this weekend’s The Wall St. Journal.  

The last fifteen years have been marked by brands investing in their websites, sucking up customers via Facebook and Google ads, and bypassing their stores.   View Post
June 8, 2023 Give Me a Goodbye Kiss 💋
How businesses keep customers coming back after they make a purchase.
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Give Me a Goodbye Kiss 💋
How businesses keep customers coming back after they make a purchase.
June 8, 2023
Six Flags is updating its theme parks to encourage families to spend more time there and visit more often, according to this past weekend’s The Wall St. Journal. The theme park's president, Jeffrey Siebert, says that the nightly fireworks show is what the industry calls a “kiss good night.” After park-goers have spent the day spending, they perceive the show as a free, post-purchase gift with no strings attached.  The fireworks thereby help the customer leave fulfilled and...
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May 29, 2023 STAY ON TREND by JULIE SMITH VINCENTI
STAY ON TREND by JULIE SMITH VINCENTI
May 29, 2023
It was October 2021, and I had just finished my first in-person trends seminar since the pandemic impacted all industry shows. At the end of the image-packed program, an audience member raised her hand and challenged, “Do trends even matter anymore?”

It was a valid question. The pandemic had disrupted business, upended supply chains, transformed education, revealed vulnerabilities, altered priorities, and unexpectedly claimed many lives. The question was tinged with cynicism. Pent...
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May 13, 2023 Plates as wall decor
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Plates as wall decor
May 13, 2023
This weekend’s The Wall St. Journal gives tips on using plates as wall decor. 

  View Post
May 13, 2023 Warby Parker: 60% of sales come from physical stores
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Warby Parker: 60% of sales come from physical stores
May 13, 2023
Your physical store can be a great asset in this ‘Age of Amazon’—just ask Warby Parker. 

Details: 
- Warby Parker has 200 stores in the U.S. and Canada.
- Retailers report that online advertising costs have increased 15%-20% in the last two years, making physical stores more attractive. 
- Brands report that in-store shoppers buy more per purchase. 

I believe the The Wall Journal should have noted a caveat about using Warby Parker as a poster child ...
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May 9, 2023 Salsa-fy 🌮: The Time is Ripe for Efficiency
How allocating our resources efficiently can help us save time, save money, and deliver value to our customers.
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Salsa-fy 🌮: The Time is Ripe for Efficiency
How allocating our resources efficiently can help us save time, save money, and deliver value to our customers.
May 9, 2023
You've heard of Salsa-fy? It’s national, was started in Dallas, is used by 60,000 employees, and is used at more than 1,600 corporate locations. Salsa-fy helps businesses steer clear of trouble, offer the best value, and ensures profitability. You may interrupt me here and ask, “Jason, don’t you mean the software company Salesify?” No, I’m talking about the restaurant chain Chili’s and its approach to managing salsa, french fries, and its business.  ...
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March 7, 2023 Sync With Nicolette Mayer
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Sync With Nicolette Mayer
March 7, 2023
I am pleased to announce the Nicolette Mayer Collection is ready to sync products with authorized retailers. If this interests you, please continue reading and I'll share how to sync. Syncing products is free for your business.  There is no charge. (The brand pays for this service.) 
 
Nicolette Mayer Collection joins our stable of 112 premium brands that sync products with 1,200+ fine indie stores. 

About Nicolette Mayer Collection
Produced by dedicated artisans in ...
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March 3, 2023 New Product Syncing Brand: Nicolette Mayer Collection
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New Product Syncing Brand: Nicolette Mayer Collection
March 3, 2023
We are pleased to announce the Nicolette Mayer Collection is ready to sync products via the Product Syncing service.

Please take a moment to view all Synced Products here:
https://nicolettemayer.myshoplocal.com/collections.cfm/Nicolette_Mayer

About Nicolette Mayer Collection
Produced by dedicated artisans in America, the Nicolette Mayer Collection offers over 1500 Art de la Table items. Nicolette Mayer is a lifestyle brand whose product categories include:
  • Placemats
...
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February 26, 2023 Barnes & Noble Launches New Discount Subscription Service
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Barnes & Noble Launches New Discount Subscription Service
February 26, 2023
The Wall St. Journal reports that Barnes & Noble has updated its subscription discount program. Previously, it had one tier that was $25/year. Now, Barnes & Noble has a two-tier system. There is a free program that offers rebates based on what you spend, and a $40/year program that gives you rebates plus more discounts and some perks at its cafes. 

The new memberships are meant to help the bookseller better compete with Amazon's Prime and Walmart+.

Bridge has considered ...
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February 4, 2023 Legos & Business Strategy
How we can bring clients together to build a larger network.
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Legos & Business Strategy
How we can bring clients together to build a larger network.
February 4, 2023
Economist Bent Flyvbjerg encourages us to find our “Lego” in his new book “How Big Things Get Done.”  Mr. Flyvbjerg, whose new book is reviewed by Ben Cohen in this week’s The Wall Street Journal, says that most large projects that are completed successfully use a modular approach. Excerpt from The Wall Street Journal:

“That’s the question every project leader should ask: What is the small thing we can assemble in large numbers into a big ...
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January 8, 2023 Isaac Mizrahi Cooks With Le Creuset
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Isaac Mizrahi Cooks With Le Creuset
January 8, 2023
In this past weekend’s The Wall St. Journal, Isaac Mizrahi shares that he loves cooking with Le Creuset. 

We’re happy that Le Creuset chose Bridge to partner with and market its wonderful products.  View Post
December 26, 2022 Congress Aims to Stop the Online Sale of Stolen Goods
Congress Aims to Stop the Online Sale of Stolen Goods
December 26, 2022
Thieves have increased their activities since the pandemic started. In 2021, retail theft was up 40% shared The Wall St. Journal.  Many stolen goods wind up on for sale on Amazon and Ebay. To combat this, two Congress people have proposed requiring sellers of more than $5,000 in goods or 200 transactions to reveal more information about themselves. 

Learn more about the INFORM Consumers Act here:
https://www.americanactionforum.org/insight/inform-consumers-act-a-measured-step-to-...
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April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
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Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
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Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
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Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
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March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
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Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
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Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
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Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

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