212 Results:
October 21, 2009
October 21, 2009
Please see below. This article from today's Wall St. Journal explores the expectation for free shipping when buying online.
My advice to clients:
- Let's better promote our free shipping offer for orders made online.
- Let's e-mail a coupon to past customers either for an amount off the purchase, or something about free shipping.
- Can we lower our free shipping baseline, or offer a free upgrade to quicker shipping? aka: 2 day shipping?
We can start ...
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October 23, 2008
October 23, 2008
An article in today's Wall St. Journal sheds light on home goods manufacturers' ability to fight discounting.
Excerpt:
Blocking discounting used to be clearly an anticompetitive practice, but a Supreme Court ruling last year changed things. The court said it wasn't illegal for manufacturers and retailers to agree to minimum prices, but that such agreements must be examined case by case for possible antitrust violations. ...
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August 18, 2008
August 18, 2008
Tableware manufacturers often want to set retail prices, but are afraid of being accused of price fixing. According to the article below from today's Wall St. Journal, due to a court decision last year manufacturers now are much more likely to be able to set prices. I'd be happy to hear your thoughts about the article below. (The story appears on the front page, if you'd like read the print version.)
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Wall St. Journal
Price-Fixing Makes ...
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March 7, 2008
March 7, 2008
This is a screen shot for the Wall St. Journal home page today. On it you'll see there is an advertisement for the Museum of Beauty website by Konika. This larger ad showing a scultpture appears if you roll over the smaller black ad to the left of it. The ad that pops up is animated, and shows you amble information that could not be shown in the small black box.
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February 9, 2008
February 9, 2008
The research below suggests that there is a better chance of selling tableware and home goods if you show indulgent pictures rather than altruistic ones.
January 21, 2008
New York Times
DRILLING DOWN
See Cookies? Go Watch a Movie
By ALEX MINDLIN
It is well known that people often crave certain things after they see them. For example, a nearby dessert cart can prompt a diner to start hungering for a slice of pie.
But a new study in The Journal of Consumer Research suggests...
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November 30, 2007
November 30, 2007
The luxury hotel giant the Ritz-Carlton will be running a new series of edgy commercials, according to today’s Wall St. Journal. If the hotel were a tableware brand, which one would it be? Maybe Bernardaud (the hotel does use this brand). The difference though between Bernardaud and other luxury tableware lines like it and the Ritz is that the Ritz is smart enough to change. The new ads will be fun, creative, and contemporary. According ...
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November 29, 2007
November 29, 2007
The need to see more environmentally friendly tableware in the marketplace increases as we see an increasing array of products in other industries. Today's Wall St. Journal says that giving 'green' gifts will be popular this year. Two sites that offer such products:
www.GreenandMore.com
www.olivebarn.com/eco-green-items.html
The Wall St. Journal article:
http://online.wsj.com/article/SB119630028092907321.html
Article excerpt:
"With so much public attention on climate change ...
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November 26, 2007
November 26, 2007
This Wall Street Journal article shares how small businesses plan to grow. Thirty-five percent said they'd use the Internet/e-commerce in the next year to do so. The Internet/e-commerce ranks higher than adding a new employee or outsourcing.
http://online.wsj.com/article/SB119562621159200390.html
If you have a growth strategy you'd like to praise or critique, please do so here.
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October 23, 2007
October 23, 2007
This blog is usally dedicated to tableware and home goods marketing. An article in today's Times (http://www.nytimes.com/2007/10/12/business/media/12adco.html?_r=1&ref=business&oref=slogin) encouraged me to write this response to a quote by Martin Walker, of Walker Communications, about the use of the web:
Dear Mr. Walker,
My name is Jason Solarek, and I met you at the Brooklyn Botanical Gardens this past spring at an antique garden furniture show. I was there with some ...
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October 12, 2007
October 12, 2007
This blog is usally dedicated to tableware and home goods marketing. An article in today's Times (http://www.nytimes.com/2007/10/12/business/media/12adco.html?_r=1&ref=business&oref=slogin) encouraged me to write this response to a quote by Martin Walker, of Walker Communications, about the use of the web:
Dear Mr. Walker,
My name is Jason Solarek, and I met you at the Brooklyn Botanical Gardens this past spring at an antique garden furniture show. I was there with some ...
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October 11, 2007
October 11, 2007
An article in today's Wall Street Journal is prescient for the tabletop and home accessories markets. The article states that while "eight in 10 Americans are now online" and spend as much time on the Web as on TV, most marketers allocate only 5%-10% of their ad budgets to digital media.
How can our industry correct this disparity? If we do, we'll reap the rewards. More findings from the study can be found in the article, which is here:
http://online.wsj....
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September 11, 2007
September 11, 2007
This past August Rupert Murdoch's News Corp. captured the crown jewel of the publishing word by purchasing
The Wall Street Journal from the Bancroft family for $5 billion. What does this event have to do with us in the tabletop industry? I propose that there is a lot the industry can learn from Murdoch's coup. The main lesson is that investing in technology-and in particular online operations-is ...
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