How a checklist can be used as a valuable tool for existing clients or prospects.
December 20, 2023
This past Thanksgiving, Austin Kleon, the author of "Steal Like an Artist" and other inspirational books, shared a free gratitude journal via his weekly email newsletter. (Please view that clever, hand-drawn journal here: https://austinkleon.substack.com/p/a-gratitude-zine) A part of this journal is making a list of what one is grateful for. (He also has an ad lib for gratitude!) I can imagine him having a gratitude checklist. A checklist is a very efficient tool to deliver...
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How to share your Shop Local Store and gift registry service on social media.
December 18, 2023
Your Shop Local Store has a new feature: We've added a new "Social Media" section to your Marketing Materials page. This new feature makes it easy to promote your Shop Local Store and registry service on your social media account.
In the "Social Media" section, you'll find a graphic and the following text that you can post on your social media account:
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Receive wedding registry gifts via our store in just four steps:
The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods. In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets.
Except from The Atlantic article:
MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
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Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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A recent study conducted by Jungle Scout reports that many consumers prefer to support small and local businesses for their holiday shopping. 20% reported they will buy holiday gifts from indie stores, up from 10% last year. The report ranks independent retailers in 4th place for in-store shopping, surpassing Costco, Walgreen's Best Buy, Sam's Club, Macy's and Home Depot.
The article shares 53% of consumers bought online from independent stores on Small Business Saturday as reported by ...
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I recently saw a car with the license plate: WHYWRK. I had a sad feeling for the driver, who perhaps wasn’t as lucky as I to have the best job in the world – getting paid to shop for the most beautiful goods in the world – which I am now retiring from. After 40+ years as a buyer of tabletop and gifts in Buffalo, I have the opportunity to put the dishes away, polish the flatware, and store the stemware. As a small specialty store, we’ve been through our share of ups and ...
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Kate Spade New York tableware and accessories has for two decades held a singular spot on retail shelves and on customers’ tables thanks to a timeless charm and chic stylings. Even after 20 years, the fun, fresh, playfully sophisticated, and refreshingly original collections from Lenox occupy a unique niche in the tableware pantheon.
Kate Spade’s contribution to fashion cannot be understated. She became synonymous with fashionistas everywhere when she started her fashion ...
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It’s a 40th anniversary for the company founded by Colin Riggs (left) and Ned Voelker’s parents, Abigail and Ed Voelker. Over the last four decades, the entire family has created a curated collection of handmade tableware and giftware for the nation’s independent store retailers.
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Congratulations on a milestone 40th year in business. Are you surprised Abigails has endured? Ned Voelker: We are surprised. It’s a tribute to Ed and Abbie ...
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We'll be at the Dallas Market Center show Wednesday, January 10 - Friday, January 12, 2024. We'd love to meet with you and hear about your business and what you're seeing.
Trade Show Materials
We put together the following materials for sales reps and brands. Please share these materials with your retailers. Please print these for use during the show:
1. Explanation Materials
A flyer showing featured Brand Syncing partners. We have 115+ partner brands. You'll likely see
We'll be at the AmericasMart show Wednesday, January 17 – Friday, January 19, 2024. We'd love to meet with you and hear about your business and what you're seeing.
Trade Show Materials
We put together the following materials for sales reps and brands. Please share these materials with your retailers. Please print these for use during the show:
1. Explanation Materials
A flyer showing featured Brand Syncing partners. We have 115+ partner brands. You'll likely see
Great news: You can save 20% off your annual service.
This is like receiving almost 2 and a half months of service for free.
This 20% discount is double our normal 10% and has never been offered before.
This offer is only good till December 13, 2023.
I imagine you wish to take more vacations in 2024 (Paris or Patagonia?), see family and friends more often, or eat at that (expensive) new restaurant. When you pay for Shop Local's service for the year, you'll have more money to do ...
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Visit Glassworks and Cheeks and Feathers on Black Friday and Small Business Saturday! Glassworks and Cheeks are offering 10% discounts both days. Feathers is delighted to offer 20% off Yves Delorme from November 24th – December 17th. All Yves Delorme products; bed & bath, robes & accessories, comforters & pillows, table linens, and more, are included except for Couture and custom/bespoke items. Stop in to take advantage!
How to view top retailers, brands, and products to help find ways to grow your registry business.
November 17, 2023
Your Shop Local Store has a new feature: We've added a new Leaderboard page to your account. This page shares top-performing retailers, brands, and products.
The Leaderboard page shares the following information related to gift registry sales:
Small businesses are getting hacked via Facebook ads, shares Today’s The Wall St. Journal. The ads purport to offer Google’s AI engine Bard, but instead steal the business’s social media account access.
Nur Boutique, an indie store in California, signed up for a free account last week. The store used the Brand Syncing Service to send Sync requests to top brands.
Less than a week later, Nur Boutique is now synced with 4 brands: Bugatti Italy, Pampa Bay, Rosenthal, and Versace by Rosenthal.
By Syncing, the store has 3,326 products listed on its Online Store.
When customers visit the site, they also see a news page with posts shared by the store's synced brands.
Today’s The Wall St. Journal shares a funny story about the importance of displaying product dimensions in e-commerce.
This article shows the value of a brand. If the teakettle in the article shown had a Le Creuset logo, we’d know it was regular size. Tip: Look for trusted brands when shopping online.
The article doesn’t touch on this, but this dimensions problem also relates to POS systems. There is a trend among retailers to output their ...
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