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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

279 Results:

June 30, 2022 Showtime 🎪
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Showtime 🎪
June 30, 2022
The next book our Bridge team may read is John List’s book The Voltage Effect.  List, who is a behavioral economist at the University of Chicago, shares a variety of suggestions to grow a business. He warns us about false positives, such as what the “Just Say No” drug campaign experienced. He suggests we look for businesses with scalable ingredients. (People are not scalable, but good news for Bridge: software is!)

I'd add to List's advice this simple maxim: show ...
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June 21, 2022 Help Your Stores and Receive $500
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Help Your Stores and Receive $500
June 21, 2022
FOR SALES REPS

Promotion:
  • I'll send you $500 for each retailer that you sign up for Bridge Store.
  • Stores that use Bridge sell 18% more. When you sign up a store for Bridge, you increase your commissions year-round.

What the store receives:
  • An online store.
  • Award-winning, best-in-class gift registry software.
  • Product data from Product Syncing Brands. (Please note: the store must be an authorized dealer to sync products.)
  • The ability to add an unlimited
...
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June 20, 2022 Rescued Kennel Puppies Love Bridge 🐶
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Rescued Kennel Puppies Love Bridge 🐶
June 20, 2022
My friend works at the Swiss running shoemaker ON. She recently texted me and suggested I try their running shoes.  Three weeks later, I was handling two boxes of their Swiss engineered shoes.   On one ON shoe, there is a little Swiss flag and the words “Swiss Engineering” printed. When I get a pair of Nike’s, they don’t say "Beaverton-engineering" or "US-engineering." Nor do Adidas shoes proclaim “German engineering.”  ...
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May 3, 2022 The Prestige
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The Prestige
May 3, 2022
While eating a slice of coal-fired pizza at Arturo’s in Soho yesterday, and getting an occasional whiff of Houston Street garbage, I had to admit: I was at a loss for insight to share with my coworkers this week.  Each week, I send out a motivational message to my team that precedes a summary of what they accomplished. We call this report the Brick report. This would be my seventy-second Brick introduction: What else could I say--and would they miss it if there was not an introduction...
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April 5, 2022 Help Your Stores and Receive $500
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Help Your Stores and Receive $500
April 5, 2022
FOR SALES REPS

Details:
  • I'll send you $500 for each retailer that you sign up for Bridge Store.
  • You must sign up the store by the end of April (April 29).
  • Stores that use Bridge sell 18% more. When you sign up a store for Bridge, you increase your commissions year-round.

What the store receives:
  • An online store.
  • Award-winning, best-in-class gift registry software.
  • Product data from Product Syncing Brands. (Please note: the store must be an
...
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March 15, 2022 Walmart+, Disney+ ...Bridge+?
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Walmart+, Disney+ ...Bridge+?
March 15, 2022
Businesses like Walmart, Disney, and Discovery are bundling services and adding the “+” suffix to denote them (e.g.  Disney+, Discovery+, W+, etc.). In a recent article in RetailDive, we learn that Walmart is giving its customers free, six-month trial Spotify accounts. I think W+ bundling services is smart.  Last week, I compared running a gym to offering software. I spoke about bundling services with things that people like to increase their usage, such as work ...
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March 8, 2022 Help Your Store and Receive $500
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Help Your Store and Receive $500
March 8, 2022
 FOR SALES REPS  & BRANDS

Details:
  • I'll send you $500 for each retailer that you sign up for Bridge Store through the end of March (March 31).
  • Stores that use Bridge sell 18% more. When you sign up a store for Bridge, you increase your sales and commissions year-round.

What the store receives:
  • An online store.
  • Award-winning, best-in-class gift registry software.
  • Product data from Product Syncing Brands. (Please note: the store must be an
...
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February 22, 2022 "No Ragrets"
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"No Ragrets"
February 22, 2022
In the movie 'We’re the Millers,' a character played by Jason Sudeikis interviews a teen boy wooing Sudeikis’ teenage daughter. Sudeikis interviews the boy about his interests and compatibility with his daughter. (Watch the scene here: https://www.youtube.com/watch?v=rjkLKKgOMRY .) The boy’s neck tattoo reads “No Ragrets.” When Sudeikis inquires about this tattoo, the boy confidently claims that he has no regrets, to which Sudeikis asks, "Not even&...
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February 15, 2022 Last Place...and Winning 🏁
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Last Place...and Winning 🏁
February 15, 2022
This past weekend on the way to Florida to visit my brothers, I read about Squarespace’s advertising history. (Read the article: https://www.nytimes.com/2022/02/13/business/how-did-squarespace-know-podcasts-would-get-this-big.html).  In 2009, Anthony Casalena, the founder of Squarespace, paid $20,000 to advertise on a tech podcast. While that was a lot for a small, young company (Casalena had started his business just six years earlier in a dorm room in 2003), Casalena said the ...
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February 5, 2022 New Feature: Promote Financing to Customers
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New Feature: Promote Financing to Customers
February 5, 2022
Your Bridge has a new feature: you can now easily promote financing to your customers. Next to products, you can now display the text alert, "We offer financing for purchases. To learn more, please call our store [insert tel.] or message us here."

We added this feature because the service of 'Buy now, pay later' (BNPL) has been gaining popularity online.

By default, jewelry and watch products will show this financing alert.

If your stores wish, it can turn off this text alert....
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January 5, 2022 Amazon Ships An Order in 45 Minutes. How About Your Store?
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Amazon Ships An Order in 45 Minutes. How About Your Store?
January 5, 2022
Scott Galloway, in his Chart of the Week email, shares that Amazon often ships an order within 45 minutes of receiving it. How long does it take your store?   

For indie store to compete, we have to offer competitive pricing and shipping times. Bridge's goal is to help retailers offer the same or lower prices and offer the same or faster shipping. 

Watch's video about Amazon's delivery here:
https://www.youtube.com/watch?v=SICT9lF3tSg
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December 18, 2021 ⚡️Magic is Often a Product of a Process 📓
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⚡️Magic is Often a Product of a Process 📓
December 18, 2021
In the book Great by Choice, Jim Collins posits that processes are key to an organization's success. As an example, he cites John Wooden, the NCAA championship-winning UCLA basketball coach, who trained athletes on processes that included everything from shooting to tying one’s shoelaces. In practicing, a player may perfect their shoelace tying and do thousands of repetitive free-throw shots. When we watch a game from the nosebleed seats like me (...what can I say, I’m ...
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December 6, 2021 Take 'The Urkel Challenge' 🤓
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Take 'The Urkel Challenge' 🤓
December 6, 2021
Scott Galloway, an NYU marketing professor and soon-to-be CNN host, suggests that when we assess a market, we start by asking how much one's experience using the service has changed in the past few decades. For example, when you go to your doctor’s office, if you were to spin around and pretend it’s 1990, how different is your experience today vs. 30 years ago? Scott often critiques doctors' offices, hospitals, and colleges because he believes they have not evolved enough in services...
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December 1, 2021 Help Your Store and Receive $400
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Help Your Store and Receive $400
December 1, 2021
FOR SALES REPS

What would you do with $1,200?  I ask because I recently mailed a sales rep $1,200.

What did the sales rep do?
  • She signed up three retailers for Bridge Store.
  • She helped give the retailer an online store filled with the sales rep's products.
  • She saved each store thousands of dollars and months of work.
  • She helped the stores sell more. The rep is making more in commission.
  • She helped herself--and her stores. 

View an example of a Bridge Store here:
...
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November 22, 2021 Retail Watch: Buy Early
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Retail Watch: Buy Early
November 22, 2021
Today’s Times suggests that tech shoppers buy early—which likely can be said for most gifts, tech or otherwise.  

Read the full Times article: 
https://www.nytimes.com/2021/11/17/technology/personaltech/chip-gaming-device-shortage.html View Post
November 15, 2021 Ivystone: 5 Tips to Increase Web Sales
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Ivystone: 5 Tips to Increase Web Sales
November 15, 2021
Watch this video to learn five proven steps to grow web sales. Join me and Gina Thesing from Ivystone as we pull back the curtain on industry trends and delve in to solutions indie stores are using each day.

Webinar includes:
  • Five key steps that a store must take.
  • A homework check list that you can tailor to your store.
Next steps:
1. Watch the webinar: 
https://www.ivystone.com/Blog/marketingdigitaltools-2021-5-tips-to-increase-web-sales/

Webinar time: 51 minutes

2. You...
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October 17, 2021 Nash Bridges
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Nash Bridges
October 17, 2021
While watching Salvage Kings, a Hulu TV show about a Canadian salvage company, I learned that the Nash automobile company’s 1920s slogan was "Give the customer more than he has paid for.” From Wikipedia, I learned the cars lived up to their slogan:

“Innovations included a straight-eight engine with overhead valves, twin spark plugs, and nine crankshaft bearings in 1930....A long-time proponent of automotive safety, Nash was among the early mid- and low-priced cars ...
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October 9, 2021 Amazon Watch: Macy's vs Amazon
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Amazon Watch: Macy's vs Amazon
October 9, 2021
Macy's scrambles to keep Amazon off its big red sign in Herald Square

Read the full article:
https://www.retaildive.com/news/macys-scrambles-to-keep-amazon-off-its-big-red-sign-in-herald-square/607349/ View Post
September 21, 2021 Help Your Store and Receive $400
Chalk 21041 picture
Help Your Store and Receive $400
September 21, 2021
What would you do with $1,200?  I ask because I'm sending a sales rep $1,200 today.  

What did the sales rep do?
  • She signed up three retailers for Bridge Store.
  • This gives the retailer an online store filled with the sale rep's products.
  • The rep saved each store thousands of dollars and months of work on tedious website work.
  • Now, the stores are selling more. The rep is making more in commission.
  • The rep helped herself--and her stores. 

Today, I'm mailing her ...
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August 22, 2021 Brands Are Cutting Out Stores Thanks to Facebook, Instagram, and Soon Twitter
Brands Are Cutting Out Stores Thanks to Facebook, Instagram, and Soon Twitter
August 22, 2021
I've watched brands use social media to do an end-run around retailers.  A recent article from RetailDive substantiates this. Excerpt:

"75% of social media users said they increased their purchases from brands they follow... A 2021 study from NPD found that 51% of survey respondents said they bought items thanks to content in their Facebook and Instagram feeds."

Translation: 75% of shoppers bought more from brands directly--which is bad for retailers.  The article ...
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Next page

Press: Shop Local & Bridge in the News
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Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
March 2024

Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
March 2024

Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
March 2024

Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

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