While watching Salvage Kings, a Hulu TV show about a Canadian salvage company, I learned that the Nash automobile company’s 1920s slogan was "Give the customer more than he has paid for.” From Wikipedia, I learned the cars lived up to their slogan:
“Innovations included a straight-eight engine with overhead valves, twin spark plugs, and nine crankshaft bearings in 1930....A long-time proponent of automotive safety, Nash was among the early mid- and low-priced cars to offer four-wheel brakes.”
I believe that Charles Nash, the founder of Nash Motors, would see similar traits between Bridge and his company. Bridge offers retailers more than what they pay for. Our prices are lower than our competitors’, yet we offer more innovation— and thereby more value. Our innovations have included allowing customers to checkout with just a mobile telephone number (a feature in Bridge 1.0), the product sharing service, an integrated front-and-back end system, creating a network for the retail industry, creating $tags, and delivering a universal login system.
This balance of affordability and innovation isn't easy. If one is curious about how hard it is to deliver a combination of automobile value and innovation—amidst a sea of bigger players--one may watch the movie Tucker with Jeff Bridges. And for further evidence: Nash Motors no longer exists. Bridge has to keep delivering its services, charging a bit too little but not too little, and working each day.
As we enter our eighth year of double-digit growth, I’m confident we’re on the right road. Maybe one day someone will find a vestige of us. Imagine that in the year 2051 there is streaming show called Website Kings that praises Bridge.