Google is often considered the first stop when searching for information. Looking for a product? You'll likely head to Amazon.com, where due to its 350m product listings, 25% of purchases reportedly start. Facebook will be your go-to for finding friends and family due to its 2b profiles of people. Airbnb lets you search 5.6m places to stay. These businesses are likely your choice because people want a massive selection when conducting a search. Many of the world's most ...
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We’re so excited to announce a fun collaboration with artist Hannah Williams- Paints & Pours! Grab your best girls and enjoy a fun night sipping wine and painting your own ornament with step by step guidance from Hannah. Tickets are $35 and include your ornament, supplies, wine, and hors d’oeuvres. Thursday, November 17th 6:00-8:00. Call 601.924.5245 to reserve your spot!
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In 35 states, Bridge Stores appeared on page one of Google when doing a wedding registry related search. In many states, Bridge Stores dominated the results. For example, for Georgia and South Carolina searches Bridge Stores claimed six spots on Google's first page.
Study Details:
We Googled "gift registry" and the state’s name.
We researched results for 48 states. (Bridge has clients in 48 states; the only states that don
Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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PUMPKIN CAST IRON COCOTTE: Inspired by a timeless fairy tale design and the brilliant colors of autumn, the Pumpkin Cocotte is a delightful seasonal addition to your kitchen and table. With its unique ribbed design and hand sculpted stainless steel figural knob, the versatility of this pot makes it ideal for everything from comforting soups and stews to braising, baking and more. Crafted from our legendary enameled cast iron, it has exceptional heat distribution and retention qualities for even ...
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When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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Whenever I visit my 76-year-old mom in Myrtle Beach, SC, she picks me up and the oldies station is playing in her car. I’ve tried changing that dial, and one has a better chance of outmaneuvering tennis star Daniil Medvedev. I imagine the oldies music brings her back to her youth. I read a study that people’s favorite song is often when they were 17 years old. That’s right: the 'best songs’ may not be the best songs but rather simply be what you heard in ...
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Planters and pillows and pots, oh my!
Summer is the season of everything outdoors and our decor comes in all shapes and sizes.☀️
From accents to focal points, shop to spruce up your space!✨
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Last week, Amazon bought iRobot, the company that makes Roomba, the robot vacuum cleaner, for $1.7b. Why? Yes, their 'Rosie from the Jetsons' has AI and is in your home (which is where Amazon wants to be), but the reason Amazon wants it is because customers want it. Which leads us to ask: Why do customers want Roomba? Because it does something that humans find annoying and hate doing: cleaning. Roomba has spotted the value that robots bring to the world and it's not simply being ...
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Your Bridge has a new feature. You can now more easily manage your gift registry bonuses.
Background:
Your Bridge Store's Gift Registry software has a marketing program built in. This program gives registrants (e.g. brides) a monetary bonus if they complete five steps. Previously, when registrants reported that they added a link on their social media page, a store would have to ask the registrant on which platform they added the link. The same process occurred when the registrant reported ...
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I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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In this e-commerce age, a store being found on page 1 of Google is very important. Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.
Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes. In this example, we Googled "gift registry texas." We see that Bridge retailers claimed ...
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Amazon issued a press release stating that it is fighting with 10,000 Facebook groups that sell fake Amazon reviews. It’s ironic, since Amazon has been a chief promoter of the avenue allowing this behavior: Section 230. Section 230 allows tech platforms to host and indirectly promote just about any type of bad behavior, including illegal behavior (fake review services and yes, human trafficking, murder-for-hire, etc.) and then say it’s just a community space and belatedly remove the ...
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The next book our Bridge team may read is John List’s book The Voltage Effect. List, who is a behavioral economist at the University of Chicago, shares a variety of suggestions to grow a business. He warns us about false positives, such as what the “Just Say No” drug campaign experienced. He suggests we look for businesses with scalable ingredients. (People are not scalable, but good news for Bridge: software is!)
I'd add to List's advice this simple maxim: show ...
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If someone has an American flag flying on their porch and Amazon boxes often at their doorstep, maybe they should take the flag down and put up a Chinese flag. Amazon appears to be profiting by cutting out much our domestic retail community and instead helping Chinese businesses. And don’t expect Amazon to pay much in local taxes either.
This past weekend’s WSJ shares how third-party sellers, many of them from China, have flooded Amazon with spurious listings, leaving ...
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Rustic Garden Planters and Cachepots are a beautiful and unique way to bring Italian style into your home and garden. Made of intricately handsculpted Terra Cotta, Vietri Garden pieces also make great gifts. See the selection of pieces at the Shadyside store.
My friend works at the Swiss running shoemaker ON. She recently texted me and suggested I try their running shoes. Three weeks later, I was handling two boxes of their Swiss engineered shoes. On one ON shoe, there is a little Swiss flag and the words “Swiss Engineering” printed. When I get a pair of Nike’s, they don’t say "Beaverton-engineering" or "US-engineering." Nor do Adidas shoes proclaim “German engineering.” ...
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The Brick report helps our company track our past and current progress. Our team can easily look back at the last 78 weeks and know what we did. (Most companies would be hard pressed to do this easily.) The Brick brings us together and keeps us on the same (web)page. Its success leads to me ask: “Could we have an approach that helps us look at our future?" I’ve sometimes thought about crafting a weekly 'Horizon Report' that would share what’s next for us.