How Shop Local helps 5 retailers in the peach state dominate page 1 of Google.
March 6, 2024
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings and how they beat big-box stores in search tests.
Study:
We recently conducted a Google study for wedding registry searches in Georgia.
We Googled "wedding registry Georgia."
Study Results:
5 merchants using Shop Local registry software appeared on page 1 of Google. There are 10 "organic slots" on page 1--
RetailDive reports Target is offering new loyalty programs to better compete against Amazon Prime and Walmart+ services.
Excerpt:
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Target on April 7 plans to debut Target Circle 360, a paid membership program that builds on its Target Circle loyalty program, the company announced Tuesday. The new program will offer unlimited free same-day delivery for orders $35 and up, along with free two-day shipping, rivaling similar offerings from Walmart and Amazon.
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How Shop Local helps 3 retailers rank higher than Target on page 1 of Google.
February 28, 2024
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Proof: Our indie shops beat big-box stores in Google search tests.
Example: We recently conducted a Google study for wedding registry purchasing in Alabama. We Googled "wedding registry Alabama."
Search Results
Stores using Shop Local in Alabama ranked on page 1 of Google ahead of national chains and other registry services, which often have larger customer bases and bigger website
I saw this Instagram post from official Mark Levine and thought, “How much are the Amazon lobbyists paying our officials?” NYC continually over taxes our indie businesses and fines them—but we’ll build six marinas for Amazon? (Mark said three marinas, but it’s actually six marinas.) The main culprits behind this: Mayor Adams and the Economic Development Corporation (EDC). Amazon is one of the richest companies in the world. Jeff Bezos, the founder,...
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NEW YORK, NY, Feb. 15, 2024 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 60% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 30 state searches, Shop Local Stores appeared on page one of Google. This represents 63% of all states. When just calculating the states in which Shop Local has clients (48
We’re happy to share that we've updated our website.
FOR RETAILERS, SALES REPS, AND THOSE WITH WHOLESALE ACCESS
Good news: If you had a login and password on the previous site, you can use this same login information on this new website. (Your login and password have not changed. )
If you forgot your login, please use the “Forgot login...” link. Thank you.
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As the new year is underway, there’s reason to be bullish (or, at least, not bearish) about what 2024 may have in store. Holiday retail sales increased 3.1% despite lingering inflation, thanks to robust job growth and strong wage gains, which came as a big relief for retailers. Price-conscious consumers are still spending, suggesting the economy is strong. “What we’re seeing this holiday season is very consistent with how we’re thinking about the economy, which is that it...
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How a checklist can be used as a valuable tool for existing clients or prospects.
December 20, 2023
This past Thanksgiving, Austin Kleon, the author of "Steal Like an Artist" and other inspirational books, shared a free gratitude journal via his weekly email newsletter. (Please view that clever, hand-drawn journal here: https://austinkleon.substack.com/p/a-gratitude-zine) A part of this journal is making a list of what one is grateful for. (He also has an ad lib for gratitude!) I can imagine him having a gratitude checklist. A checklist is a very efficient tool to deliver...
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The Atlantic shares how Chinese factories have found a new way around U.S. retailers and into our homes: Chinese apps. SHEIN and other Chinese apps are bypassing Amazon to be a new leader in Chinese goods. In addition to Amazon, Target, Walmart, and indie shops now have a new group of digital competitors embedded in customers’ pockets.
Except from The Atlantic article:
MATERIAL WORLD
IS THIS HOW AMAZON ENDS?
An open embrace of cheap foreign products has helped ...
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A recent study conducted by Jungle Scout reports that many consumers prefer to support small and local businesses for their holiday shopping. 20% reported they will buy holiday gifts from indie stores, up from 10% last year. The report ranks independent retailers in 4th place for in-store shopping, surpassing Costco, Walgreen's Best Buy, Sam's Club, Macy's and Home Depot.
The article shares 53% of consumers bought online from independent stores on Small Business Saturday as reported by ...
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According to a recent RetailDive report, online and mobile purchases for Black Friday sales were the strongest, with smartphone sales leading at 54% of online sales. The article states consumers spent a record $9.8 billion online on Black Friday, according to data from Adobe Analytics. That’s up 7.5% from last year.
Industry experts forecast that consumer spending will be up 2-3% year over year. The National Retail Federation projects 3-4% year over year. Consumers are cautious about ...
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Great news: You can save 20% off your annual service.
This is like receiving almost 2 and a half months of service for free.
This 20% discount is double our normal 10% and has never been offered before.
This offer is only good till December 13, 2023.
I imagine you wish to take more vacations in 2024 (Paris or Patagonia?), see family and friends more often, or eat at that (expensive) new restaurant. When you pay for Shop Local's service for the year, you'll have more money to do ...
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Nur Boutique, an indie store in California, signed up for a free account last week. The store used the Brand Syncing Service to send Sync requests to top brands.
Less than a week later, Nur Boutique is now synced with 4 brands: Bugatti Italy, Pampa Bay, Rosenthal, and Versace by Rosenthal.
By Syncing, the store has 3,326 products listed on its Online Store.
When customers visit the site, they also see a news page with posts shared by the store's synced brands.
For more than 20 years, MultiPet has been providing quality pet products that are paired with unique designs and durable materials that are made to last! Since our establishment in 1995, we have been recognized as the leading supplier of pet products within the pet industry. Whether you are in the market for cat toys, dog toys, or grooming products, our brand continues to grow exponentially as we welcome new and regular consumers into our industry. Call us at (201) 438-6600 if you require any ...
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How restaurants, hotels, and tableware brands are using loyalty programs--and what indie stores can learn from this.
October 11, 2023
Perk-y
I recently read about a new loyalty program and wondered what we could learn from it. The founder of Eater and Resy, Ben Leventhal, has started Blackbird, a loyalty program service designed for indie restaurants, reports The New York Times (Read the article). Using the Blackbird app, a diner receives a perk for eating at a restaurant. The retailer sets tiers for which the user qualifies for the perk. For example, a restaurant, Nat’s on Bank in New York City, gives tier 1 customers ...
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How online calendars can help retailers manage and save time.
October 4, 2023
One of the main problems that businesses have is efficient use of time. A retailer (or brand or sales rep) seeks on a daily basis to manage their time and optimize results. (I was reminded of this while reading a The Wall St. Journal article about time management for the family.) Businesses use a variety of tools to manage and save time, including email, texting, and Zoom.
Shop Local helps businesses in their quest to save time. We offer businesses a variety of services to help ...
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Marion Samuel, who manages Babcock Gifts, a Tennessee-based gift shop, pens Tableware Today’s Last Word column in this month’s issue. She shares how they have grown over the last 50 years and run their store.
I was pleased to see her tout the store’s Bridge software. Babcock Gifts, which has been a client for 10 years, uses Bridge’s Shop Local gift registry service and Brand Syncing service. Using our service, they showcase 400+ couples’ gift registries online ...
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We recently conducted a study to review Google search results for wedding registry purchasing. In the results for 32 states in which we have clients, Shop Local stores ranked on page 1 of Google ahead of national chains and other registry services, which often have larger customer bases and bigger website budgets.
When conducting the search for "wedding registry [state name]", many Shop Local stores beat MyRegistry.com and Shopify apps, like Gift Reggie.
Shop Local analyzed the websites for the top-20 selling brands in the tabletop and giftware industries. We assessed what discounts brands offer when one signs up for a newsletter.
Brand Study Findings:
Of the 20 brands, 5 (25%) offer a discount when one signs up for a newsletter.
For brands that offer a discount, the average discount is 15% off.
Some brands offer other promotions for signing up for a newsletter, including free shipping and a raffle entry.
H Mercantile, an indie store in Louisiana, signed up last week for a free account.
The store owner heard about the service from their Ivystone sales rep and signed up online.
In just a few minutes, the store used the Brand Syncing Service to Sync with Casafina. It instantly had data for 955 products to create an online store and gift registry filled for free.
The owner saved $1,000+ in labor on adding products to a website.