How to view key performance statistics to determine how Shop Local is helping your business.
September 11, 2023
Your Shop Local Store has a new feature: We've added a new Performance Statistics page to your account. This page makes it easier to access your account's stats.
Previously, this page was titled "How Shop Local is Helping My Business?" Now, the page is titled "My Account's Performance Statistics."
For Retailers, the stats displayed on the Performance Statistics page include:
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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NEW YORK, NY, Sept. 06, 2023 – Shop Local, an e-commerce platform, reported that it's helping indie stores rank on page one of Google in 64% of states for wedding gift purchases. The findings are based on a recent study that Shop Local conducted regarding wedding registry purchasing.
Study Findings:
For 32 state searches, Shop Local Stores appeared on page one of Google. This represents 64% of all states. When just calculating the states in which Shop Local has
I chuckled when I was asked to author this column, as I have been known to have the last word from time to time. As I prepare to leave the industry that has given me so much (I eagerly accepted the opportunity to work in the gift and home area in 1986), I can vividly recall the excitement I felt when I first entered the creative space that we get to live and work in every day. I have been exposed to scores of creative people; I met and worked with artists and buyers who were inspired and ...
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Many of our graphics start as sketches. In this example, I drew a sketch of what we need to show brands and sales reps. We need to communicate visually that their showroom products need to be displayed on their retailer’s website.
I started with a sketch on a Times newspaper page, and then reproduced that in Apple’s Pages program. Pages is a bare-bones program that can help one make visual diagrams. (Photoshop is my preferred program for visual projects.)
QUEEN ELIZABETH WOULD CERTAINLY APPROVE. Herend's Queen Elizabeth Collection, which includes a ten-piece tea set, bonbon, and corgi Fishnet figurine, is targeted not just to Anglophiles and fans of the Queen, but to anyone who wishes to own a beautiful, unique piece of Herend, says Kimberley Kimball, president, Martin's Herend Imports. "When the Queen passed last year, the Herend manufactory sought out our input about their idea of creating some commemorative pieces celebrating her 70-year ...
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I have a stack of virtual news clippings that either struck my fancy, taught me something new, or just made me shake my head in bemusement. On their own, they may not be enough for me to make a point, but together they have a thought-provoking synergy (and I'm sure I'll figure out what that is by the end of this column).
Our industry has been negatively affected by the loss of American manufacturing after we entered a long stretch of automation and outsourcing in the late 1970s; every ...
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Atlanta Summer Market just started, please come and visit us on Temporaries in High Design section which is in Building 2, Floor 1, Booth # 402.
Please come and see our new products and new variations of existing products.
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Shop Local analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Shop Local did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. 70% of the brands surveyed by Shop Local offer free shipping.
How to view private messages left by your customers.
June 5, 2023
Your Shop Local Store has a new feature: a customer can share a private message with your business when leaving a review on your Shop Local Store.
Previously, a customer could not share a private message when leaving a public review. The private message is only visible to your business.
In the example shown, we see a review notification email sent to a retailer. In the email, the store can see the customer's public review and private message. On the store's Reviews page, only the ...
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How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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It was October 2021, and I had just finished my first in-person trends seminar since the pandemic impacted all industry shows. At the end of the image-packed program, an audience member raised her hand and challenged, “Do trends even matter anymore?”
It was a valid question. The pandemic had disrupted business, upended supply chains, transformed education, revealed vulnerabilities, altered priorities, and unexpectedly claimed many lives. The question was tinged with cynicism. Pent...
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How big data, filters, and search engines can help us create a better experience for our members.
May 26, 2023
Apple announced last month that it's launching a new classical music app. What’s novel about the Apple Music Classical app is how it lets music fans more easily search thousands of variations of the same song. For example, let’s say you want to find a Johann Sebastian Bach song. Over the past 300 years, many musicians have done ‘covers’ of his works, and there are variations by conductor, music, year, etc., thereby producing thousands of variations. Existing software ...
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The New York Times shares a salacious story about Sherry-Lehman, a world-famous wine shop. The story recounts how the retailer was hit by tariffs, online competitors, and COVID shutdowns. It had borrowed excessively, which many retailers do. At first, it reads like a Bed Bath & Beyond obituary. But then the owners veered into the criminal realm. They sold rare wine to new customers that belonged to existing customers, in other cases didn’t deliver what was sold, and ...
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What Crocs can teach us about gaining new customers and keeping them happy.
May 15, 2023
About 15 years ago, I bought a pair of Crocs sandals in Myrtle Beach, SC. Not only were they hot pink, but the insole was traffic cone orange. My buddies hated them, but oddly others loved them. The sandals were affordable (maybe $20), comfortable, and a conversation starter.
According to last week’s The New York Times' profile on Crocs, I’m one of tens of millions of happy Crocs owners. This happiness is profitable: