How to view key wholesale information for your brands to save time and avoid errors when processing orders.
February 23, 2023
Your Bridge Shop Local Store has a new feature: you can now more easily access a brand's wholesale information. This wholesale information helps your store more quickly and accurately process an order.
Your brand's Collection page now displays this information:
How we can celebrate indie stores and promote sales by hosting a Save Local event.
February 23, 2023
When one thinks of shopping locally, some consider it an act of charity. One may pay more and get less selection. That’s not a recipe for success. In contrast, the world’s most successful retailers, Walmart and Amazon, operate on just the opposite principles: low prices and massive selection. When I’m in Walmart's Panama City Beach location, it’s so massive I feel like I’m in the Giants' stadium. Amazon sells 12m items on its website (350m if you count the third-...
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I was at the East Village restaurant Evil Katsu tonight and spotted this clever promotion. I think gift shops should have a sign like this, too, and offer free gift wrapping if the customer leaves a review.
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We are pleased to announce that home decor brand Wolf & Irving is joining the Product Syncing Service.
Wolf & Irving is known for their eco friendly textiles and unique designs for table and kitchen linens. Products range from napkins, tablecloths and runners to mini mitts and tea towels .
Wolf & Irving's products will be ready for syncing by March 1st.
Stores that are already Bridge members will be alerted when Wolf & Irving's data is ready for syncing...
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How to encourage registry customers to purchase from a registry by sharing previous gift givers' names
February 16, 2023
Your Bridge Store has an updated feature to encourage customers to complete a registry purchase. Your Bridge Store displays gift givers' names on a registry's list.
Previously, the gift givers' names were only displayed by rolling over "Purchases" at the top of a registry list.
Now, the gift givers are also displayed in a box at the footer of a registry's list.
In the example shown, we see a registry list at The Ivy House, a fine china store in Dallas. At the ...
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According to the U.S. Small Business Administration, 50% of businesses fail within five years of opening; fewer still make it to their 10th anniversary. So a company with legs surely must doing many things right, right? Not necessarily. Even if you’re providing a great product or service, the most important requisite to success lies in the customer experience. If customers feel ignored by your support team after having a bad experience with a product or service, they’ll shift for a ...
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A very large table serves as the new heart of the home. With a big table, one end can be devoted to 'work' and 'school,' and the other end can be used for dining, games and entertaining.
All this time at the table calls for a bowl of uncomplicated and straightforward design ... with unmistakable Beatriz Ball flair.
The multifunctional Beatriz Ball SOHO Organic bowl is the essence of versatility and is equally at home with your casual dinnerware or ...
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Bridge will pay 15% of your advertising costs for ads in Tableware Today and other applicable publications. For example, if you pay $2,000 for a Tableware Today ad, we'll pay you $300 towards the ad.
Benefits:
Save money. Make your advertising budget go further.
Get more retailers to sync your products.
Sell more. When retailers join you on Bridge, they report selling 18% more.
Show your indie retailers you support the shop local movement.
How we can bring clients together to build a larger network.
February 4, 2023
Economist Bent Flyvbjerg encourages us to find our “Lego” in his new book “How Big Things Get Done.” Mr. Flyvbjerg, whose new book is reviewed by Ben Cohen in this week’s The Wall Street Journal, says that most large projects that are completed successfully use a modular approach. Excerpt from The Wall Street Journal:
“That’s the question every project leader should ask: What is the small thing we can assemble in large numbers into a big ...
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Spring ahead with MacKenzie-Childs new Spring 23 Collection! π
Spring is the season of more. More warmth. More light. More color. Add them all to your home, and then add even more. π·β¨
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There’s nothing quite as cozy as grandma’s house. It’s like a warm snuggle of home cooked meals, fresh cut roses from the garden, doilies, chintz, needlepoint, vintage furniture, wallpaper, a breakfront china cupboard, Earl Grey in a collection of English bone china teacups, and lavender oil that soothes the senses and transports you to carefree days of yore.
The Granny Chic or Grandmillennial trend is all the rage, particularly among millennials. It’s an expression of...
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We're happy to see five brands promote Bridge Shop Local in Tableware Today's February/March 2023 issue.
The brands promoting Bridge Shop Local include:
Bordhallo Pinheiro
Carmel Ceramica
Mary Jurek
Pampa Bay
Vista Alegre
In the advertisement, the brand displays either Bridge’s ‘B’ or our ShopLocal.org logo.
A brand shows the logos so that retailers know they can easily sell the products shown. When a brand offers our Product Syncing service, a ...
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How setting goals for our new members can help them be more successful.
January 31, 2023
When growing our network, we consider what it takes to keep existing members and grow into other industries. Andrew Chen in The Cold Start Problem reports that Facebook famously wanted a user to get 10 friends in a week because then the person would likely use the service. Similarly, Slack said users with about 10 connections tend to become active users. My company currently doesn’t have such new user benchmarks and we need to develop them.
Adding New Retail Members to the Product...
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There are many ways to enjoy wine. Tasting it may be your first thought, of course, but what about learning things about wine and all your favorite varieties? If you enjoy a good game night, consider trying some of these fun wine games as part of your next one and test your knowledge or just have some fun!
Test your wine knowledge with a wine tasting game. Learn to identify wine in terms of region, vintage, and more based on taste and smell, only. You get to improve your wine knowledge while ...
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How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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Want to excite your customers with products they're "Obsessed with" and have to have, rather than merely "Like!"? Discover our collection of home decor and giftware that inspires customers to buy and buy more... you will love the products that pop and excite and customers will come back again and again for more.
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Have you ever noticed a category of wine that wasn’t labeled for drinking but rather for cooking? What is the difference between cooking wine and regular wine and can you use either? While you are able to put any regular wine into a dish, cooking wines are designed specifically for cooking. So let’s talk about what cooking wine is.
The main difference between cooking wine and drinking wine is the quality of the drink. Regular wine is finer and more flavorful and also has a stronger ...
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How having the right defaults makes decisions easier for clients and helps them be more successful.
January 27, 2023
When you look at your driver’s license, it lists if you’re an organ donor. Twenty years ago, only 20% of people were donors, but today 80% are—thereby saving millions of lives. Did people become more kind? No, the question on the application was changed from opt-in to opt-out. People signing up for or renewing a license are now by default enlisted in organ donation. Lesson: the right default answer in medical care can save millions of lives. Similarly, the right defaults ...
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