Our retailers recently told us that customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of these purchases are coming from registrants that open a ‘universal registry’ on websites such as Zola or MyRegistry. These universal registry services allow the registrant to add ...
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This adaptable Pyrex 2Qt casserole with a woven fitting basket makes a lovely oven-to-table presentation for celebrations or regular meals. It is great for oven-roasting vegetables, and meat, baking desserts, preparing sides, and more. The Pyrex dish's heat is retained by the woven tray so it can be served hot straight from the oven to the table. Additionally, it is created from durable vines that were ethically collected from an exotic forest.
CALAISIO
natural elegance, extraordinary ...
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Our retailers recently told us that they were confused by strange registry orders. The stores are receiving gift registry orders on their sites but the retailer does not have a registry for the gift recipient at its store. Customers are calling and asking about non-existent brides, and brides are asking about non-existent registry gift lists (e.g. wedding registry lists, baby lists).
We investigated the issues and below is what we found.
What is Happening:
We found that many of...
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We'll be there Wednesday, July 12 – Friday, July 14, 2023.
Trade Show Materials:
We have put together the following materials for sales reps and brands. Please share these materials with your retailers. Please print these for use during the show:
Critics and bloggers score or rate wines along with their tasting notes. It is common in Europe to use a 20 point rating scale and in America, it is common to use a 100 point scale. Regardless of the method, a wine rating is just that. A rating that you’ve given a particular wine. The reasons for rating wine are quite simple. The note-taker or taster is scoring the wine based on their personal impressions. With professionals, there are some criteria they may be looking for when doing this ...
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I discovered a page on Amazon’s site proclaiming that Amazon supports small businesses. That is news to me and many small businesses which have been attacked by Amazon, its deep pockets, and its army of millions of delivery people and thousands of warehouses. Amazon’s page says it helps small businesses, which it defines as having under 100 employees and less than $49 million in sales. (It says it uses Gartner’s definition.)
I'm giving you a $200 finder's fee when you refer a store.
When you refer a store, the store will receive $268. It will receive $100 towards a wholesale order with your brand and a $168 credit towards their registry service with us. (My company is paying the $100 wholesale order credit.)
Summary: you give a store $268 and you get $200. (Bridge covers the $468.)
In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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Your Bridge has a new feature: We've made it easier to navigate to important pages on your Bridge account. Hovering over the user profile icon at the top of the page reveals a drop-down list with links leading to your business profile settings, retail orders you’ve received, wholesale orders you’ve placed, and products you’ve liked.
With this update, one can use the links in the user profile drop-down to get to the desired content more quickly.
Thieves have increased their activities since the pandemic started. In 2021, retail theft was up 40% shared The Wall St. Journal. Many stolen goods wind up on for sale on Amazon and Ebay. To combat this, two Congress people have proposed requiring sellers of more than $5,000 in goods or 200 transactions to reveal more information about themselves.
Your Bridge has a new feature: We've made it easier to navigate to different pages of your Bridge site with search shortcuts. Searching for a keyword in the gray search bar at the top of your account populates a shortcut button that is linked to a page related to that keyword.
Previously, one would have browsed the site's navigation to find what they wished to view. With this update, one can use the search field to get to the desired content more quickly.
Celebrate the magic of the season surrounded by treats to make your holiday happenings more holly and jolly. This woven condiment server of rich exotic vines features compartments that each hold 4-ounce portions of assorted nuts, candies, or other bite-sized treats for guests to enjoy. Sending lots of peace and joy your way this season!
CALAISIO
natural elegance, extraordinary durability
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More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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Your Bridge Store has a new feature to encourage customers to complete a registry purchase. Your Bridge Store now displays gift givers' names on a registry's list. This strategy is designed on two principles:
Consumers are more likely to make a purchase if they see that others have made a purchase.
Consumers are more likely to make a purchase if they know the name of an existing gift giver.
With our retail members in the throes of the holiday season, it was nice to read an article by Retail Dive providing some insight into Q4 2022. Retail Dive, a retail industry publication, informs readers that big-box stores share much of the same friction as our indie retailers do. I appreciated the acknowledgement that independent stores may feel disruptions quicker and may even have an edge on providing a more superior customer experience to gaining loyalty. The good news is that there are ...
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When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed.
Your Bridge Store has an updated feature: You can now more easily manage who subscribes to emails, including products newsletters and wedding reminders. You can now more quickly view subscribers, as well as add and remove them.
Previously, one would see all subscribers’ emails in one field, with emails separated by a comma. To add a subscriber, one typed the team member's email into this field. With this update, all the subscribers appear in a vertical list. To add a subscriber, ...
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Before the mid-19th century, only the wealthy were allowed into upscale stores, and women often didn’t stroll around downtown. Women were escorted to and around most public environments.
Shopping:
- Helped bring women out of the home and into the workforce.
- Enabled the common person to drink and eat the same thing that presidents and kings did.
- Helped minorities leverage their civil rights.
Some interesting facts:
- About 60% of Americans (197m) shop....
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While drinking Athletic, a non-alcoholic (fake!) beer, I noticed that its box proclaims that it gives back 2% to local trails. I love walking trails, and I thought: the next time I venture to have a sober night, I’ll pick up another box of Athletic. (Thanks, Athletic, for giving out $2.5m in trail grants.) Warby Parker gives a pair of eyeglasses for each pair bought (they've given 10m pairs!), while Bombas does this for socks. Bookshop.org gives a percent back to small ...
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