In the early 2000s, the board game Cranium became a hit. The game combined elements of Scrabble and Pictionary with the goal of helping more people enjoy playing a game. Richard Tait, who created Cranium and sold it to Hasbro in 2008 for $77.5m, passed away in July. Like Mr. Tait, I had been a paperboy, but he went beyond what I ever offered: he came up with a new service that sold breakfast sandwiches along his newspaper route. He increased profits and made customers happier. ...
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Nice to see industry friend David Zrike in the new issue of Tableware Today. In David’s article, he reminds us of the magic that happens at shows and welcomes us to join him and industry colleagues at the October Tabletop Show.
In the issue, there is also a nice advertisement for the Tabletop Association, which David leads. Of the 48 brands displayed in the ad, Bridge has partnerships with 17 (35%). Products from these 17 brands, which total more than 24,000 products, can be...
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Bridge has updated your Bridge Shop's domain address. Your site's URL now includes "myshoplocal.com." If you look at the top of your account, you will see this domain in the web browser's URL field. Specifically, we changed the URL from [YourBusinessName].bridgecatalog.com to [YourBusinessName].myshoplocal.com.
RetailDive shares that Levi's is opening a shop within a shop in Hudson’s Bay's Vancouver store. We believe in this concept. Bridge offers an online shop-in-shop experience via its Product Syncing service.
When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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I don’t own a car, yet I have a strange desire to read Dan Neil's car column each weekend in The Wall St. Journal. Why would someone who doesn’t own a car, won’t be buying one soon, and hasn’t owned one in 25 years read a car column? It's a mix of enjoying the design and technology of automobiles, wanting to know what Dwayne Johnson may be buying next, loving Dan’s witty writing style, and, confession, simply being 13-years old at heart. Cars are ...
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This premium woven placemat and napkin ring brings nostalgic vibe of rusticity. Handwoven by skilled artisans with locally harvested vines, it makes the most beautiful display with any dining events or party theme. Set of 4.
CALAISIO
natural elegance, extraordinary durability
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We are so thrilled that you have chosen to support local by creating a bridal registry or by purchasing a gift from one of our registries! If you have any questions, please give us a call at 662-624-8385.
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I met Georgi, who runs this mobile sewing shop, while walking down the Bowery yesterday. I shared with her the story of Ronni Solbert, a neighbor who illustrated a childrens book about peddlers like her, and praised her for being an indie business—with a creative delivery approach. Georgi said her cart had previously been a coffee cart and was repurposed during the pandemic when people wanted to get their clothes hemmed in airy locals.
Read our post about pushcart peddlers ...
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An East Village Artist’s Death Prompts a Reflection on the State of Indie Retailers Today
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While thumbing through the Times, I noticed a smiling young woman’s picture in the obituaries. In the black and white photograph, she's standing on a fire escape with a historic building and a bridge in the distance. I was initially attracted to Ronni Solbert’s 1959 picture, yet I was even more drawn in by what I noticed next to her photo: a children&...
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In this e-commerce age, a store being found on page 1 of Google is very important. Online advertising has become much more expensive recently, making being found even more important. Being found in Google saves the store on costly advertising.
Sometimes a potential client asks me if their store uses Bridge Store software, will their store rank higher in Google? The answer: Yes. In this example, we Googled "gift registry texas." We see that Bridge retailers claimed ...
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George Lois, the adverting icon, wrote Damn Good Advice for those in the advertising field. In one section, he encourages us to highlight a truth. This may even include an assumption about a perceived weakness. Following George Lois' advice, I came up with these two pieces of ad copy for Bridge:
We’re smaller than Shopify. And that’s why you get more with us.
Shopify watches its stock price. We watch our customers' needs.
This graphic shows the situation in which many retailers find themselves. Many retailers are stuck trying to connect their digital wholesale buying and their stores’ websites.
On the left, we see wholesale software operators, including MarketTime, Juniper, Faire, Bridge, etc.
In the middle is the retailer.
On the right we see retail (D2C) software providers, including Bridge, Shopify, Big Commerce, etc.
The software entities on the left should connect ...
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We're happy to see four brands promote Bridge in Tableware Today's August/September 2022 issue.
In each advertisement, the brand displays Bridge’s ‘B’ logo in the lower left or right of the page. The brands that promote Bridge include:
Bordhallo Pinheiro
Carmel Ceramica
Pampa Bay
Vista Alegre
The brands show the Bridge logo so that retailers reading the publication will know that they can easily sell the products shown. Since e-commerce makes up 30% of U...
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Stop at Glassworks and Cheeks during the Annual Shadyside Sidewalk Sale, taking place Wednesday, July 27th - Sunday, July 31st from 10 am to 5 pm each day. Come to Walnut Street and it's side streets for the best deals of the season. Glassworks and Cheeks offer the best deals of the year!
The Sale features a variety of your favorite small business shops and boutiques from the Shadyside community. Many local businesses will participate, and most retailers offer their best prices of the year, up ...
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Happy to see industry friends Virginie DeTustaine, who distributes three fine French brands, and Neil Peters, Director of Sales for Carmel Ceramica, in Atlanta.
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