Ronald Reagan said, “If you’re explaining, you’re losing.” Reaganomics usually refers to tax cuts and trickle down economics, yet I propose that we take the Gipper’s quote and ask: How can simplicity contribute to a business's success?
When we share what leading companies do, we can often skip an explanation and sum it up in a brief sentence. Examples:
A special thanks to the tableware brand Carmel Ceramica for including our logo in its new 2023 product catalog. Bridge grows best via word-of-mouth and collaboration. Partners like Carmel Ceramica help us reach more indie businesses. Thank you.
PS ~ Nice to see pictures of owner Elece Leverone and National Sales Manager Neil Peters.
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Bridge has something that every store needs, but doesn’t really want: product data. We get stores to trust us that they need our product data for 64,000 products from 109 brands. They really don’t want the data—they want the sales from it. The data itself is worthless, but the sales from it are invaluable. Do you know who also has this issue? Funeral directors. Last week's Wall Street Journal shares that mortuaries are leveraging bonsai trees, setting up bouncy castles, ...
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Bridge is offering a new promotion where your brand will earn $250.00 when you mention your Bridge membership in your price list or catalog.
Details:
Display Bridge's ShopLocal.org logo in your price list or catalog. Suggested text: “More easily sell our products by joining us on Bridge. To join, please visit http://www.ShopLocal.org.”
Please email us a copy of your price list or catalog.
Last week, we talked about the power of advertising and how Dietrich Mateschitz, the co-founder of Red Bull, wielded it by sponsoring Mini Coopers, fringe sporting events, and Formula 1 races. Advertising makes a statement and helps people change their minds—specifically to make a purchase. There are people who do similar things in order to change society. We often call them activists. Activists and advertisers possess a similar skill set. In 1950, Ian Hamilton stole a stone slap ...
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Your Bridge now makes it easier for you to connect with and sell your brands’ products. We have added a new page to invite brands to sync products. This page significantly reduces the number of steps that your store takes to invite a brand.
There is no charge for a member to send sync invites or sync products with a brand. Product Syncing is free for retailers, sales reps, trade marts, and interior designers. Participating brands pay for the service.
 ...
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You’ve likely had a vodka-Red Bull cocktail in your lifetime, which was followed by a hangover for you—but helped drink co-founder Dietrich Mateschitz amass a $20b fortune. Mateschitz, who passed away last week at the age of 78, discovered the drink in the 1980s in Thailand and built it into a global brand. He promoted Red Bull, whose name is a translation of the drink’s Thai name "Krating Daeng,” via a variety of clever marketing initiatives. In the early 2000s, I ...
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Hello November… 🧡Elevate your Thanksgiving gathering with Skyros Designs!! There’s time... Dash in to your favorite #shoplocal Skyros partner to shop all the essential ingredients to set the perfect table!! Plate.Serve.Enjoy!! #skyrosdesigns 🥂🍾
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NEW YORK, NY, Oct. 24, 2022 – Bridge, an e-commerce community, reported that it's helping indie stores rank on page one of Google in 76% of states for wedding gift purchases. The findings are based on a recent study that Bridge conducted regarding wedding registry purchasing.
Study Findings:
For 38 state searches, Bridge Stores appeared on page one of Google. This represents 76% of all states. When just calculating the states in which Bridge has clients (48),
A customer emailed me today and told me that she only ordered from a store because it offered free shipping. She reviewed many stores, and skipped over those that did not offer free shipping. Her message to me:
..............
I live in Atlanta, GA. I noticed when I was trying to find this plate that several of the sites were using the same e-commerce platform. I noticed that some had free shipping and some did not. So of course, I went with the company that provided free ...
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Your Bridge now helps more customers learn about your free shipping offer. If your store offers free shipping, a blue banner will display at the bottom of a product's Results and Details pages.
Before this update, customers would have to view their shopping bag in order to view your store's free shipping offer.
In the example, we see a Juliska Berry & Thread Whitewash Dinner Plate.
At the bottom of the page, we see the blue free shipping banner displayed.
In 35 states, Bridge Stores appeared on page one of Google when doing a wedding registry related search. In many states, Bridge Stores dominated the results. For example, for Georgia and South Carolina searches Bridge Stores claimed six spots on Google's first page.
Study Details:
We Googled "gift registry" and the state’s name.
We researched results for 48 states. (Bridge has clients in 48 states; the only states that don
In her new book ‘Quit,' Annie Duke shares that the best poker players only play 25% of the hands they are dealt, whereas others play 50%. Ms. Duke talks with Stewart Butterfield, the founder of a few startups, most recently Slack (which is an acronym, which I didn’t know). Slack wouldn’t have been born if Mr. Butterfield didn’t drop a video game company to start Slack. Likewise for Twitter which was born out of the failed blogging company Odeo. Ms. Duke's lesson: winners ...
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The Times' magazine recently reviewed the book summarizing service Blinkist. Blinkest claims to give members $89,000 in value (the combined value of books offered) for $8/month. That's a great deal for readers.
A great deal for retailers: Bridge gives retailers $65k in value for $0 month. Bridge offers approved retailers up to 65,000 products from 109 premium brands for $0 per month. We estimate that each synced product to their online store saves them $1 and three minutes in labor...
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It’s finally Fall y’all... 🍂 We know it has you wanting all the essential ingredients for an inspired gathering... then dash in to your favorite #shoplocal boutique to #shophappy! 🍽 Bring on fall entertaining! #skyrosdesigns
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Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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Lululemon is adding a paid membership service called Studio that offers access to digital classes and gives discounts on in-person classes and apparel. The apparel company suggests it may also offer member-exclusive events.
Companies are often taking this approach: offer unlimited access to a digital service, bundle in discounts and other peripheral perks, and charge a flat monthly fee. (Lululemon is charging $39/month.)
Many in the retail industry are seeking to launch a paid ...
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Today’s Gen Z gift registrants want to do everything online, often on their iPhone 14. They want to start a registry, add products, remove products, edit quantities, and view purchases. They don't want to call the store to do this.
In the adoption of digital tools, another trend is also at play: female shoppers are busier than before. Today, more women graduate from college than men. Women are increasingly doctors, CEOs, and world leaders. (Italy just welcomed its ...
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We're happy to see three brands promote Bridge in Tableware Today's October/November 2022 issue.
In each advertisement, the brand displays Bridge’s ‘B’ logo. The brands promoting Bridge include:
Bordhallo Pinheiro
Pampa Bay
Vista Alegre
A brand shows the Bridge logo so that retailers will know that they can easily sell the products shown. Since e-commerce makes up 30% of U.S. retail sales, retailers want to carry brands that make selling online quick and ...
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