Your Bridge has a new feature: you can now more quickly add product pictures. You can now drag an image from another web page to your account to add the image. This saves you many steps compared to the traditional path.
To view your new feature, visit a product's Detail page. Below the image, please click on the button "Add Product Image." You will see a drop-down. You can choose the steps that best fit your needs.
1. Find the image you will load for the product...
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Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales
I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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Aruba, the name conjures up images of swaying palms, blue Caribbean waves and snow-white sands. The Aruba items in Beatriz Ball’s OCEAN Collection capture the splendor of the island in gleaming hand-polished metal. With organic shapes, surfaces resembling rippling sands, and some with naturalistic shell and starfish details, Aruba brings the seaside home.
The marvelously versatile two-part Aruba Chip and Dip features a surface resembling windswept sands and is ideal for serving iced ...
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I’m excited to share a new, free service for our stores. Bridge is offering a wholesale ordering service where you can place wholesale orders via your Bridge account. More than 100 brands are participating.
Martin Garding, owner of Lawren's in Huntsville, shared this about Bridge's new wholesale service:
Bridge Wholesale is by far the easiest way to order from our suppliers. It cuts down on mistakes that could occur ordering through other channels. I like that the images and item ...
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Business leader Scott Galloway said this past week on his podcast Pivot that "complexity is a tax on the poor." I'd expand on that and posit that: complexity is a tax on indie businesses.
What if indie businesses could reduce the complexity and costs of running an online business? I believe we can. Bridge is reducing the costs of running an online business for more than a thousand businesses.
How do we reduce the 'tax'? Bridge often helps a retailer set up an online store ...
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For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands have paid department stores to set up displays and manage their brand appearance. This helps the brand and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? ...
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Reports suggest that 50% of purchases start on Amazon.com, and Amazon wants to keep it this way. Yet, businesses and merchants increasingly want to sell their products via their own DTC (direct to consumer) site, retailers' websites, Facebook, Instagram, and more. Due to this, Shopify, which powers many DTC and retailer websites, is a growing thorn in Amazon's dominance of retail. Shopify reportedly helps power more than 30% of online U.S. retail sales.
Bridge has updated your gift registry software to make it easier for registrants and their friends to view product pictures. When a product displays more images, shoppers are more likely to purchase it. With this updated feature, your registries should convince more shoppers to make purchases.
Here is how the feature works: When a product has more than one photograph, a link will appear over the product's picture displaying the number of photographs available. In the example shown, we ...
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It's just 3 days till Black Friday. And on Monday, we have Cyber Monday. Online sales will reach $189 billion this holiday season--a 33% increase over last year. Is your website ready?
I've created these 7 steps to help you get ready:
1. Place products on sale
Be prepared to cut prices more than normal.
Clearly list end dates for sales to create urgency.
This drawing shows how the Smart Products service speeds products to a retailer’s website. A brand traditionally has to 'break' its website contents down into pieces (product data and images), and then share this with the store piecemeal via Dropbox or another file-sharing service. Bridge's service helps brands and stores skip these time-consuming and expensive steps.
In the example shown, the retailer Cook's Station wishes to add Joseph Joseph products to its website. Without ...
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When a shopper visits a retailer's website, it often sees just a fraction of what a brand offers. With Bridge, we can help retailers and brands fix this problem. To examine the solution, let's examine how a customer can shop for Juliska on two different retailer websites. One retailer uses the Juliska Smart Products service and the other does not.
Your software now outputs your lifestyle pictures at the top of your Collections page. This makes the page and the products look more engaging.
By default, the 'window' will center on the middle of the lifestyle image. If you wish, you can update the focus by using 'up' and 'down' arrows on the left-side of the window.
In this example, the brand member Vista Alegre is editing its pattern Alma de Lisboa. The member can load two lifestyle images for this collection. The ...
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April 2, 2020
April 2, 2020
How is everyone doing?!? We are doing everything we CAN to stay in touch with y'all!
Do you follow us on FACEBOOK? What about INSTAGRAM? We encourage you to click on our links and give us a follow ... we're posting images of product, decorating ideas, videos of product areas and more on a daily basis ... even if you just want to look/watch for entertainment purposes!!! (yes, we know we're not the best at video, but we're trying!!!)
Bridge has made it easier for you to share your news and events.
You can now more easily add pictures to news posts, and then edit and rearrange the pictures.
In the example shown, I'm sharing news about our Vietri seminar in Atlanta. I added a picture to the post, as well as marked it as an event, set a location, and added an RSVP button.
Here is how to share news or an event:
Visit your Bridge home page. Look for the 'What's on your mind?' field. Enter in your news or
A shipment of handmade marble coasters, hand printed on 4" x 4" tumbled Italian marble with corked back, have arrived. Made in the USA at Studio Vertu, thousands of images are available and reasonably priced custom images/artwork are also obtainable. Stop in at either Glassworks location to see the array of choices in stock or place a custom order.
How can you prepare for Black Friday / Cyber Monday? Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals. "Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts. You can do ...
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If youβre a long-time merchant, you probably never considered that youβd have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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July 15, 2019
July 15, 2019
Our hearts were warmed after spotting the street art of Mr. Rodgers waving at us under an overpass on the way to work on day. We were fans of Dellarious before we even really knew what it was. His pictures of iconic Rochester places, his portraits of musical legends, and social justice heroes both local and global have found a perfect home at Parkleigh. We wanted to know more about the creative and activist spirit of Mike Dellaria and how he generates these incredible images that not only touch ...
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