You and your customers can now 'like' news posts by clicking a heart icon in the post. The heart icon appears on a white circle in the lower right of images associated with the post. Once you like a post, the post's like count will automatically increase.
This feature is active on your home page, Dashboard, news home page, and dedicated news pages.
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Bridge now displays brand logos more prominently and in more locations.
A. Registry Pages
In the old Bridge 1.0,a customer would browse to a bride's registry, see a champagne flute, and there would not be a Waterford logo by the product. This shopper would likely not know the item was a Waterford item, and therefore not know the history and quality of the item. In 2.0, Bridge displays the Waterford logo below each item so the customer now immediately sees the Waterford logo and recognize the...
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September 25, 2018
September 25, 2018
Dear Retailers,
Royal Crown Derby launch photography for Christmas 2018.
It may only be September but we know that you may already be on the countdown to your Christmas promotions!
With that in mind, Royal Crown Derby are pleased to provide you with a range of promotional images themed around Christmas, covering a beautiful selection of Royal Crown Derby products to assist with your advertising, mailshots, online banners and promotional material. Perfect to get your customers in the festive spirit....
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July 30, 2018
July 30, 2018
Timo Sarpaneva is the focus of an exhibition at the Design Museum in Helsinki, Finland. He has had enormous influence on two of our Smart Brands partners Iittala and Rosenthal.
Also in the exhibition are photographs that tell some of his story — among them, images of the fantastical, crowd-attracting shop windows (adorned with glass harps and butterflies hanging from invisible wires) that he created for Iittala, the company that hired him in 1950. It was there that he made his name as a glass ...
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November 27, 2017
November 27, 2017
Have you noticed that your sites are loading faster? That's because Bridge has shrunk your image file sizes by an average of 43%. Your website images are just as nice, but they load 43% more quickly using our new software.
We ran the optimization on 279k files (which were 11.69 GB in size) and reduced these files by 5.06 GB. That's a savings of 43% in bandwidth and therefore customers' time.
Looking for encouragement and inspiration for the soul? Anne Neilson has a beautiful series of angel images in several applications. Here we are showing her book, notecards, and 100 days of scripture. @anneneilsonhome
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April 1, 2017
April 1, 2017
How can your business get more engagement on social media? Below are a few 'dos and don'ts'.
As a starting point, let's look at a recent Chalk by a retailer in Texas. (Shown on the left). First, what a great sale! The issue: the text is appearing small, a bit hard to read, and wouldn't it be nice to see the gift item mentioned.
Let's fix this. On the right, you can see our version. We updated this Chalk to perform better in social media:
1. We made the image square. This allows it to appear ...
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February 21, 2017
February 21, 2017
How products ‘break’ when shared digitally between suppliers and retailers
1. These vases represent a supplier’s original product data. The supplier has products images matched up to product descriptions with dimensions, care & usage, etc. These pieces of data are all embedded with each other and give an accurate, complete view of the products.
2. The supplier prepares to share its product with stores. To do this, the supplier has to break the data up into Excel and Dropbox files.
Here is a quick image to share with retailers. This images is the front and back of the Bridge flyer. The benefit of this file over the PDF version is that the recipient can quickly view this .jpg file on any device. :)
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Recently, two business friends told me to check out Shopify. They said they were using it to manage online stores. Since my company Bridge offers e-commerce software to 200+ retailers, I was curious to see how Shopify compared.
I signed up for an account as if I were a retailer.
I thought the sign up process was pretty easy. They didn't even ask me for a password. They automatically gave me one that I could change later.
Planning a wedding remains a largely traditional pursuit. For many couples, it is a frustrating months long project that requires sifting through masses of details and costs on venues, services and products. Now, a variety of start-ups are trying to cut down on that information overload by harnessing new technologies to capture a slice ...
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November 30, 2016
November 30, 2016
For which item would you pay more? A retailer emailed its customers the picture on the left. The picture on the left is not color corrected.
The store lost a potential order and undervalued its items by not color correcting its images.
An example of a color corrected image is shown on the right.
Be sure to color correct all images that you show to your customers.
We recommend subscribing to Photoshop for approximately $20/month.
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October 17, 2016
October 17, 2016
When spending money to take product pictures, you may wonder: how important are pictures to your business?
Check out these two pictures of the same glass.
Which would you pay more for? Which would you give as a gift?
In the 'before' picture, the glass has just regular ice in it. In the 'after', the glass has plastic that resembles ice and it has been photographed professionally.
As you can see in this example, taking good photos is crucial to selling things online.
Rochard is pleased to introduce 47 new Limoges boxes on Bridge. In addition, all 777 Rochard Limoges boxes on Bridge have been rephotographed with a white background. If you or your customer need additional product views to what is on Bridge, you can refer to our website at http://www.rochard.com where there are multiple images of every Limoges box.
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October 25, 2015
October 25, 2015
As Thanksgiving is coming soon, it's time to plan out your tablescape. We love to mix and match our metals with other items to create a stunning, eye-catching for the big feast! Here we used a Chippendale tray as a charger, an ivory Isabella plate from Skyros Designs, and a 4" Revere bowl for the setting. We dressed up the table with an herb-filled julep cup and a fruit-filled Images of America bowl. Your guests will love it!
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September 24, 2015
September 24, 2015
Are you ready for October 1st? That is the day that your credit card companies put the blame and burden on you to securely accept credit cards. Please find with this Chalk some explanation images. Have questions? Call Bridge at: 212-254-9654. We do help retailers securely accept credit cards online and in their stores.
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September 13, 2015
September 13, 2015
Looked what just washed in! Our new Marina Collection for Spring 2016! Stay connected and see more teaser images while our team travels Italy next week finalizing all our newest items!
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We're happy that Tableware Today asked Bridge founder Jason Solarek to share his thoughts about e-commerce. In this month's Last Word column, you can read about e-commerce trends that independent, Main Street stores are facing. Jason also shares some potential solutions.
Full article:
THE BRIDGE TO MAIN STREET
A Connecticut retailer recently told me that it lost a bride's registry worth $10,000. The bride reviewed the store's outdated website and online product offering and wasn't ...
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April 23, 2015
April 23, 2015
Dear Retailer,
As you are aware, Royal Crown Derby is known for their Royal Commemoratives and with the imminent birth of the second child to the Duke & Duchess of Cambridge, we are about to launch a new Royal Baby Collection.
To help you with promoting the new range to your customers you will receive the following on the day the birth is announced;
Three separate email communication - morning, mid day & afternoon covering the launch of the Royal Cat, June Branscombe range and the Teddy Bib Bear. ...
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February 19, 2015
February 19, 2015
JAGUAR BLANC by Lynn Chase Designs- The Jaguar of the South American Rainforest blends into his background as he moves through the jungle. This beautifully produced ceramic with raised images is enchanting.
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