I think that Zola, an online provider of gift registries, may be harming local stores. Zola allows brides to pick things from any site, such as an indie store’s gift registry. Zola may then encourage the registrant to bypass that local store and use those gift funds with Zola. This is an issue because Zola has handled more than 650,000 registries, and its revenue is estimated to be $130m. Millions of dollars may have been diverted away from indie, brick-and-mortar stores to Zola&rsquo...
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Your Bridge has a new feature: you can now more quickly add product pictures. You can now drag an image from another web page to your account to add the image. This saves you many steps compared to the traditional path.
To view your new feature, visit a product's Detail page. Below the image, please click on the button "Add Product Image." You will see a drop-down. You can choose the steps that best fit your needs.
1. Find the image you will load for the product...
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I recently bought a pair of jeans from the bike-lifestyle company Rapha. I find Rapha's stores, emails, and mission to be inspiring to Bridge, and I'll explain why.
First, you may ask, "What is Rapha?" Rapha is a product company that sells goods for biking, including shirts, shorts, helmets, and accessories. What is unique is the lengths it goes to foster a community (and sales!) by having a coffee shop in it, organizing riding events, offering members-only clothing...
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Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales
I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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Aruba, the name conjures up images of swaying palms, blue Caribbean waves and snow-white sands. The Aruba items in Beatriz Ball’s OCEAN Collection capture the splendor of the island in gleaming hand-polished metal. With organic shapes, surfaces resembling rippling sands, and some with naturalistic shell and starfish details, Aruba brings the seaside home.
The marvelously versatile two-part Aruba Chip and Dip features a surface resembling windswept sands and is ideal for serving iced ...
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I’m excited to share a new, free service for our stores. Bridge is offering a wholesale ordering service where you can place wholesale orders via your Bridge account. More than 100 brands are participating.
Martin Garding, owner of Lawren's in Huntsville, shared this about Bridge's new wholesale service:
Bridge Wholesale is by far the easiest way to order from our suppliers. It cuts down on mistakes that could occur ordering through other channels. I like that the images and item ...
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Business leader Scott Galloway said this past week on his podcast Pivot that "complexity is a tax on the poor." I'd expand on that and posit that: complexity is a tax on indie businesses.
What if indie businesses could reduce the complexity and costs of running an online business? I believe we can. Bridge is reducing the costs of running an online business for more than a thousand businesses.
How do we reduce the 'tax'? Bridge often helps a retailer set up an online store ...
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This past week I finally started doing a better job of sharing our vision. A company’s vision and how it shares this story is a key pillar in its growth. A company can grow without being a good vision sharer (storyteller), but it makes the growth slower and harder. When one gets up on stage (metaphorically) and shares their vision, with passion, it’s magnetic and can help split the sea. What medium did we add to our story-sharing tools this week? Video. I made and shared ...
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For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands have paid department stores to set up displays and manage their brand appearance. This helps the brand and the stores increase sales.
As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? ...
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Reports suggest that 50% of purchases start on Amazon.com, and Amazon wants to keep it this way. Yet, businesses and merchants increasingly want to sell their products via their own DTC (direct to consumer) site, retailers' websites, Facebook, Instagram, and more. Due to this, Shopify, which powers many DTC and retailer websites, is a growing thorn in Amazon's dominance of retail. Shopify reportedly helps power more than 30% of online U.S. retail sales.
Bridge has updated your gift registry software to make it easier for registrants and their friends to view product pictures. When a product displays more images, shoppers are more likely to purchase it. With this updated feature, your registries should convince more shoppers to make purchases.
Here is how the feature works: When a product has more than one photograph, a link will appear over the product's picture displaying the number of photographs available. In the example shown, we ...
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We're updated two features on your gift registry lists:
On a gift registry, customers buy gifts and a threshold may be met for gifts desired. When this occurs, no more gifts for the item are needed. When this occurs, the software needs to visually alert other customers to choose other gifts. With our update, purchased items now show a gray, translucent screen over them with a blue ribbon "Gifting Completed." Previously, we simply
It's just 3 days till Black Friday. And on Monday, we have Cyber Monday. Online sales will reach $189 billion this holiday season--a 33% increase over last year. Is your website ready?
I've created these 7 steps to help you get ready:
1. Place products on sale
Be prepared to cut prices more than normal.
Clearly list end dates for sales to create urgency.
Amazon may be misleading shoppers about who is selling item on Amazon, shares RetailDive. RetailDive covers a lawsuit settlement between Williams-Sonoma and Amazon. In the lawsuit, it appears that Amazon was suggesting that Williams-Sonoma was selling on Amazon when it's wasn't.. Excerpt:
"In its complaint, Williams-Sonoma said that "at the top of product pages for purported Williams-Sonoma products for sale on the platform and 'Fulfilled by Amazon,' the phrase 'by Williams-...
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This drawing shows how the Smart Products service speeds products to a retailer’s website. A brand traditionally has to 'break' its website contents down into pieces (product data and images), and then share this with the store piecemeal via Dropbox or another file-sharing service. Bridge's service helps brands and stores skip these time-consuming and expensive steps.
In the example shown, the retailer Cook's Station wishes to add Joseph Joseph products to its website. Without ...
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You can now display nicer lifestyle pictures. In the example, we see 'before' and 'after' examples showing the difference.
What do you need to do? Reload your lifestyle pictures to take advantage of this upgrade. Please load the highest resolution image you that you have in order display the best picture quality.
Good news: Bridge is helping your business make more sales and stop Amazon's growth. The reason: your Bridge team has gone to great lengths to ensure your Bridge software loads very quickly for your shoppers. A report shares that 41% of shoppers jump to Amazon when a site is slow. The report shares that the fastest site tested loaded in 2.2 seconds and the slowest was 43.9 seconds. Bridge's sites often load within 2 to 3 seconds, which places your Bridge Store at the front of the pack in ...
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Mottahedeh brings a high quality approach to fine stoneware. Glossy reactive glazes present beautiful color variations and a skeleton leaf image is fused delicately into the glaze. With four colorways to choose from, the tableware pieces can be inter-mixed. This special technique requires two firings rather than the typical one for stoneware. Our product is produced at the esteemed Vista Alegre Factory in Portugal. Find it under Milestone By Mottahedeh.
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VIETRI AND BRIDGE PARTNER TO HELP INDEPENDENT STORES
Retailers Can Receive $150 For Joining Bridge Network
July 15, 2020
NEW YORK, NY – VIETRI, known as the premium importer of luxury tabletop goods from Italy, has launched a new program to help its independent specialty retailers online and in-store. VIETRI has agreed to offer its authorized retailers a credit of $150 towards future purchases by opening a free account with the e-commerce community ...
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