When a shopper visits a retailer's website, it often sees just a fraction of what a brand offers. With Bridge, we can help retailers and brands fix this problem. To examine the solution, let's examine how a customer can shop for Juliska on two different retailer websites. One retailer uses the Juliska Smart Products service and the other does not.
A number of years ago, Wendy Kvalheim wrote a book about the history of Mottahedeh, having bought the company, along with her husband, Grant, and long time friends, Jeff and Pamela Mondschein in 1992. Wendy has been design director and CEO for more than 25 years. The motivation for this enterprise is to make great classic and reproduction designs to tell the human story and express the cultures from where the designs came. "From Drawing Board to Dinner Table" also describes the process...
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As you may know, your business can load lifestyle pictures to each collection. Yet, an issue may arise: the picture may not be showing the ideal 'framing' of the photo. You may wish the frame showed more of the top or bottom of the picture. You can now adjust what Bridge shows from the picture.
In the example shown, we see a Casafina pattern. By default, the software shows the middle of the picture. Unfortunately, the bottom part of the picture is what we'd like to show the shopper. We can ...
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When a business offers a website, it's a costly venture. A business, such as an indie store, brand, or sales rep group, will build the site and then have to maintain it. On a day-to-day basis, it has to ensure the pages load quickly. This often requires the business use image-optimization software to reduce the page size and a CDN (content delivery network) to get the content closer to the visitor's geographic location. These costs add up.
Bridge and Shopify both bundle many services under a ...
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Your software now outputs your lifestyle pictures at the top of your Collections page. This makes the page and the products look more engaging.
By default, the 'window' will center on the middle of the lifestyle image. If you wish, you can update the focus by using 'up' and 'down' arrows on the left-side of the window.
In this example, the brand member Vista Alegre is editing its pattern Alma de Lisboa. The member can load two lifestyle images for this collection. The ...
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April 2, 2020
April 2, 2020
How is everyone doing?!? We are doing everything we CAN to stay in touch with y'all!
Do you follow us on FACEBOOK? What about INSTAGRAM? We encourage you to click on our links and give us a follow ... we're posting images of product, decorating ideas, videos of product areas and more on a daily basis ... even if you just want to look/watch for entertainment purposes!!! (yes, we know we're not the best at video, but we're trying!!!)
When buying a gift online, customers will now be more likely to enter a gift message. Bridge added to the checkout page an image of a gift envelope and text asking "Include a Message With Your Gift?"
This gift envelope image and text will only appear if the purchase is for a gift registry purchase. If the purchase is not gift registry related, a customer can still enter a gift message.
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Bridge has made it easier for you to share your news and events.
You can now more easily add pictures to news posts, and then edit and rearrange the pictures.
In the example shown, I'm sharing news about our Vietri seminar in Atlanta. I added a picture to the post, as well as marked it as an event, set a location, and added an RSVP button.
Here is how to share news or an event:
Visit your Bridge home page. Look for the 'What's on your mind?' field. Enter in your news or
A shipment of handmade marble coasters, hand printed on 4" x 4" tumbled Italian marble with corked back, have arrived. Made in the USA at Studio Vertu, thousands of images are available and reasonably priced custom images/artwork are also obtainable. Stop in at either Glassworks location to see the array of choices in stock or place a custom order.
How can you prepare for Black Friday / Cyber Monday? Here's a checklist:
1. 'Seed the sale' by telling customers to expect deals. "Promote sales, promote sales, promote sales," said Sucharita Kodali, principal analyst of e-business and channel strategy at Forrester. "It's the number one thing that shoppers look for during the holidays." (Source: Retail Dive)
You can do this via posts on Bridge and social media.
2. Craft an irresistible offer.
3. Organize your upcoming sales / discounts. You can do ...
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August 15, 2019
August 15, 2019
The Best Cast-Iron Pans To Make Your Food Way Healthier Liz Moody By Liz Moody Contributing Food Editor
Image by mbg creative / iStock Our editors have independently chosen the products listed on this page. If you purchase something mentioned in this article, we may earn a small commission. August 15, 2019 β 9:08 AM Share on: Cast-iron pans might be one of the top kitchen tools that chefs and health professionals agree upon. The heavy weight allows for durable, even cooking (many lighter pans have "...
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July 26, 2019
July 26, 2019
TOOLS TO ROCK YOUR POSTS by DIANE SEIDLE
If youβre a long-time merchant, you probably never considered that youβd have to become a content creator. Here are several tools that make creating content easier than ever; not only do they help produce posts, in many cases they even supply the creative ideas.
Of all the available tools, Canva is the beast of content creation. I wrote about it in this column several years ago and still use it to create awesome social media posts for Facebook, Twitter, ...
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Your product pages now look better. Previously, when a customer viewed items that lacked product pictures, your software would show a 'coming soon' image placeholder. Now, your software shows the item's brand logo.
In the example shown, the software is outputting the Tizo, Match, Chilewich, and Grainware logos.
If a brand does not have a logo in our system, then a coming soon picture will still appear for an item lacking a picture. Since Babcock Exclusives brand does not have a logo entered ...
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July 15, 2019
July 15, 2019
Our hearts were warmed after spotting the street art of Mr. Rodgers waving at us under an overpass on the way to work on day. We were fans of Dellarious before we even really knew what it was. His pictures of iconic Rochester places, his portraits of musical legends, and social justice heroes both local and global have found a perfect home at Parkleigh. We wanted to know more about the creative and activist spirit of Mike Dellaria and how he generates these incredible images that not only touch ...
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You and your customers can now 'like' news posts by clicking a heart icon in the post. The heart icon appears on a white circle in the lower right of images associated with the post. Once you like a post, the post's like count will automatically increase.
This feature is active on your home page, Dashboard, news home page, and dedicated news pages.
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Bridge now displays brand logos more prominently and in more locations.
A. Registry Pages
In the old Bridge 1.0,a customer would browse to a bride's registry, see a champagne flute, and there would not be a Waterford logo by the product. This shopper would likely not know the item was a Waterford item, and therefore not know the history and quality of the item. In 2.0, Bridge displays the Waterford logo below each item so the customer now immediately sees the Waterford logo and recognize the...
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Want to increase your sales? Add a unicorn. Lucky Charms got a sales boost of 20% by adding the unicorn to its label and product offering. What imagery can you add to your marketing to increase sales?
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September 25, 2018
September 25, 2018
Dear Retailers,
Royal Crown Derby launch photography for Christmas 2018.
It may only be September but we know that you may already be on the countdown to your Christmas promotions!
With that in mind, Royal Crown Derby are pleased to provide you with a range of promotional images themed around Christmas, covering a beautiful selection of Royal Crown Derby products to assist with your advertising, mailshots, online banners and promotional material. Perfect to get your customers in the festive spirit....
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