I was going to recommened reading this Shopify article about converting website visitors to shoppers but then I realized what a rip off Shopify is.
In the screen shot shown, we see Shopify promote nine apps. The apps use the 'freemium' model where you try it for free, then often quickly get stuck paying. In sum, Shopify is nickel and dime-ing users.
When you use Shopify, it's like going to Disneyland and paying for each ride separately. You think that the theme park will be fun but by the time ...
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March 13, 2019
March 13, 2019
Gartner shares that most consumers start their purchase for a brand by using search. Search beats e-mail and social, which makes sense. If you wanted to buy brand X, wouldn't you just go to Google and search for "X"? Of course.
Which then leads us to this point: how well does your business rank for your brands? If a customer Googles brands that you sell, such as X, Y, and Z, where do you rank in Google?
This article about small banks could’ve very well been written about small retail stores. The future is tech. Bank of America has spent $20b on tech since 2012. Big retailers have likely spent that or more. And small businesses often don’t have the resources to make customers happy online. Much less survive a hacking attempt. I spent the last 2 weeks dealing with hackers from Asia. It took 3 tech people 2 weeks. Expensive. Time consuming. If small stores had to deal with this on their own, most ...
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February 12, 2019
February 12, 2019
The purity of nature finds artistic expression in the silver creations of the Michael Aram Calla Lily collection, an inspiration for sophisticated Valentine's Day shoppers.
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January 24, 2019
January 24, 2019
Amazon is launching its own delivery network, putting it in competition with FedEx and UPS.
Fast and free shipping are increasingly expected from shoppers—they’re part of the reasons why Amazon beats up on indie stores. Can you think of an indie store that owns its own delivery network? Besides a florist who may have a van, most likely not. This delivery service will further put indie stores at a disadvantage.
Whether you’re a store, sales rep, or indie brand, Amazon’s aspirations are most ...
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January 8, 2019
January 8, 2019
“Tiny Ripples, Big Effect!” Thank you for supporting indie businesses. Your support is a driver to their success!
Notably, many indie Bridge stores have great websites. They’re: small stores with big websites. A shopper is getting all of the selection and value as when she/he shops at a big store.
We don’t believe shopping small should mean making small compromises. Shopping small means thinking bigger about small shops. #shopsmall #shoplocal
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January 7, 2019
January 7, 2019
“Tiny Ripples, Big Effect!” Thank you for supporting indie businesses. Your support is a driver to their success!
Notably, many indie Bridge stores have great websites. They’re: small stores with big websites. A shopper is getting all of the selection and value as when she/he shops at a big store.
We don’t believe shopping small should mean making small compromises. Shopping small means thinking bigger about small shops. #shopsmall #shoplocal
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January 6, 2019
January 6, 2019
Today’s Times investigates commercial property valuations for the purpose of tax collection. The article suggests that brick-and-mortar retailers are gaming the system to unfairly reduce their property value and therefore pay local governments less in taxes. In Michigan, from 2013 to 2017, this may have cost local government $100 million.
While this a fair investigation to undertake, I ask the Times to investigate the harmful tax effects of millions of shoppers buying at Amazon. Should we be ...
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December 24, 2018
December 24, 2018
Dear ? Shoppers... we are OPEN from 10-2 today
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December 24, 2018
December 24, 2018
Open until 2, come visit and have a glass of wine and some snacks while you shop Christmas Eve.... Bring in your coupon and do your last minute shopping.... Merry Christmas to all our good customers and friends
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December 24, 2018
December 24, 2018
Check your list, we are open today until 2. Check out Facebook page for a special coupon, come shop. Wishing all our friends a very Merry Christmas ?
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December 22, 2018
December 22, 2018
A little chuckle to start your day! Brown's will be open Saturday from 10:00-3:00, and Christmas Eve from 9:00-2:00 for any last minute shoppers. 25% off storewide.
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December 18, 2018
December 18, 2018
We are back at it this morning wrapping as hard as we can to catch up from yesterday! If we missed you we are truly sorry but will make up for it by being open everyday this week 9 to 7
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December 15, 2018
December 15, 2018
What do shoppers in their 20s want? Easy returns. And be sure to make the returns easy—otherwise a store may faces a social media blitzkrieg.
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December 12, 2018
December 12, 2018
Since 1952 we’ve specialized in gifts and have grown to serve as personal shoppers for many of our clients. This holiday season we’re making it even easier by highlighting our staff’s top picks. Check out our recent blog post published on our new website.
I have said ... “Everyone should work retail during the holidays to understand /make everyone be a “better customer”. Well... yesterday has changed me , now I wish everyone could have the moments we experience , sometimes in rapid fire. By this , I mean just in one day... one of our awesome team members shed a tear with her client after learning that she had stomach cancer , adding “I won’t be here much longer “. The ring that she purchased gave her something to smile about ( her words). Same ...
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November 25, 2018
November 25, 2018
How fast times change: in 2011, customers clamored to shop at Sears. In 2018, the store was closed.
Seven years ago, shoppers camped out for weeks in front of Best Buy. Not today.
How is your store gonna prepare for 2025?
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November 19, 2018
November 19, 2018
+ Online holiday sales are projected to grow 15% this season. + Macy’s reports shoppers buy 25% more when picking items up in-store. + Stores are increasingly offering in-store pickup for online purchases. More stores are offeirng checkout via mobile handheld scanners. + Target and Amazon are offering free shipping on many items. Walmart is offering free expediated shipping on orders over $35. Aka: order a new set of dinner plates and fast shipping is free. That’s a compelling offer to counter ...
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Saturday, Nov. 24, 2018
Saturday, Nov. 24, 2018
Across the country, Small Business Saturday is celebrated on the Saturday after Thanksgiving as a way to encourage support of small, local businesses. In 2010 American Express launched Small Business Saturday, and in 2011 it became a day officially recognized by the US Senate. By 2013 more than 1,450 Neighborhood Champions signed up to rally their communities, and last year shoppers supported their neighborhood businesses like never before with more than $14.3 billion spent at small, independent...
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October 9, 2018
October 9, 2018
ALBUM 1 "WHAT'S UPSTAIR'S?" SALE ROOM IS READY FOR ALL BARGAIN SHOPPERS!
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