+ Online holiday sales are projected to grow 15% this season. + Macy’s reports shoppers buy 25% more when picking items up in-store. + Stores are increasingly offering in-store pickup for online purchases. More stores are offeirng checkout via mobile handheld scanners. + Target and Amazon are offering free shipping on many items. Walmart is offering free expediated shipping on orders over $35. Aka: order a new set of dinner plates and fast shipping is free. That’s a compelling offer to counter Amazon and other players.
For your consideration: + Does your store allow goods to be ordered online and picked up in-store? + Does your store offer free shipping? If so, is your offering competitive? + Does your store have a mobile checkout scanner?