If we want our communities to re-open after Covid, we'll need to do more than just beat Covid. We have to shop at local places online in order to ensure they are there when our communities re-open. Need shoes, a TV, or a book? Your local store can help you. And, money you spend there stays in your community.
As you may recall, Amazon’s growth was partially due to it encouraging shoppers to use local stores as ‘showrooms’ and then complete the purchase on Amazon. Let&...
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Many businesses are struggling during the state-mandated shelter-in-place orders. One industry that is weathering the storm well is technology. Technology companies often deliver services digitally, which obviously makes them ideal to side-step these orders--but they often utilize another feature that makes them profitable now and in general: subscriptions.
Scott Galloway, a business leader and host of an online business class called 'The Sprint,' recently brought to my attention the ...
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Do businesses like Amazon that short-change our community affect our ability to respond to a crisis?
In this pandemic, Bridge thanks first responders and the many people that help our communities work together. When I think of communities during Covid-19, Amazon comes to mind. I do think there is value in looking back at the last 24 months leading up to today and asking: did Amazon slow down our community's ability to respond?
Amazon historically pays less in corporate taxes than other ...
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Stacy Mitchell heads up the Institute for Local Self-Reliance, which seeks to stop monopolies from hurting our local communities. Read today’s Times piece about the movement:
Retailers have asked us about selling via Facebook. For starters, you can easily share your products from Bridge to your Facebook account. Your Bridge account is the ideal resource to pick from thousands of products and share them via social media.
Facebook does offer options to let visitors buy within Facebook, and this route often 'Facebook Marketplace.' Please note this warning about selling via Facebook Marketplace: you will not get paid until 15 - 20 days after you ship the ...
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April 10, 2020
April 10, 2020
Embrace the nostalgia of simpler times, bond with family, cook more & socialize virtually. Happy Easter!
CALAISIO
natural elegance, extraordinary durability
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March 28, 2020
March 28, 2020
Kitchen Collage is closed through Saturday, April 11th. We hope to see everyone again soon. Be safe and stay healthy!
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March 24, 2020
March 24, 2020
β¨SPECIAL PRICEβ¨ Three Piece LUGGAGE Set $279.95 Suggested Retail Price $520.00. Just what you need when you can finally have that Weekend Getaway! Elevate your travel style with this Pretty Luggage. The smallest piece is an Adorable Train Case for your Toiletries and Makeup.??
?WAYS TO SHOP:
?Curbside Pickup
?Free Local Delivery
?DM Us
?Over the Phone (662) 840-0600 Tupelo | (601) 982-9898 Jackson | (662) 321-5531 Cell
?Shipping Available
A store owner named Alice from South Carolina called me this AM:
She owns a jewelry store started more than 50 years ago.
Like most retailers, she has an older website with little product on it and no online registry.
While the economy was good, Alice kept putting off investing in a new website.
When the Coronavirus outbreak happened last week, she faced the reality of having to spend $5k on a new website that would take two months to setup. Alice feels that is too much
Crate & Barrel sent me a compelling email. What can we learn from it when crafting our own marketing emails?
Email's feature:
1. Mentions flatware in the subject line.
2. Create urgency: displays an "Ends Monday" deadline at the top.
3. Promotes "free, local" delivery.
4. Shows a call-to-action "Shop Now" button.
5. Shows a nice table setting.
Pay customers to shop with you: that's what it will take to stay afloat.
We can learn a lot from this Best Buy email:
1. Promote free shipping with a very low threshold. Best Buy requires just a $35 order. What do your competitors offer?
2. Give away money to shop with you. Best Buy is offering me $5 knowing that I'll likely spend $50.
3. Show smiling faces in your advertising and emails. Show real workers--do not use stock photos.
4. Set a deadline by when customers can ...
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March 16, 2020
March 16, 2020
To our dear friends of Parkleigh,
Yes, it is actually happening. Parkleigh is making the very difficult decision to temporarily close our doors in response to the COVID-19 outbreak.
We know this is the most responsible decision we can make for you, our beloved customers, and also for our beloved staff.
For the time being, we will remain just a phone call away, and we will have a minimal staff on hand to take a phone order, or if you are simply seeking a friendly chat. Our website will remain ...
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