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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

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May 31, 2022 Ambassadors 🍪
Ambassadors 🍪
May 31, 2022
I was reading enviously about college kids adopting an app called BeReal and noticed that BeReal is employing ambassadors on college campuses. I even looked up the app’s page about this ambassador program (https://bere.al/en/ambassadors). Sure enough, a week later the Times published another college app piece on Sidechat (yes, I was sadly still reading about tween apps a week later…). Again, the app is finding success via campus ambassadors.  

Thus far, ...
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May 3, 2022 The Prestige
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The Prestige
May 3, 2022
While eating a slice of coal-fired pizza at Arturo’s in Soho yesterday, and getting an occasional whiff of Houston Street garbage, I had to admit: I was at a loss for insight to share with my coworkers this week.  Each week, I send out a motivational message to my team that precedes a summary of what they accomplished. We call this report the Brick report. This would be my seventy-second Brick introduction: What else could I say--and would they miss it if there was not an introduction...
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March 2, 2022 New Feature: Boost Your Store's Google Ranking By Selecting Your Store's Type
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New Feature: Boost Your Store's Google Ranking By Selecting Your Store's Type
March 2, 2022
Your Bridge has a new feature: you can now choose what type of retail business you have.  For example, you may choose "Kitchen store" and "Home goods store." When you pick these sectors, we'll send you customers looking for your business type. How? We help you rank higher in Google. Bridge accomplishes this by outputting this information about your business around the web. In particular, Bridge outputs these sectors on your account, on other members' accounts, and ...
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February 28, 2022 Ready for the Ride: Peloton & Total Addressable Market
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Ready for the Ride: Peloton & Total Addressable Market
February 28, 2022
Peloton’s new CEO, Barry McCarthy, was recently interviewed in the New York Times (Read the article here: https://www.nytimes.com/2022/02/19/business/dealbook/barry-mccarthy-interview-peloton.html). The authors asked Mr. McCarthy if he thought that everyone who needs a workout bike already had one. They questioned where else a company making stationary exercise bikes can go (…an ironic question for a bike product that literally can’t move). The Times wanted to know what ...
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December 30, 2021 Bloomberg: Shopify vs. Amazon
Bloomberg: Shopify vs. Amazon
December 30, 2021
Last February e-commerce company Shopify Inc. replaced the “Ottawa, Canada” dateline that began its press releases and earnings reports with a strange new one: “Internet, Everywhere.” The geographical shift came at the insistence of Shopify’s founder and chief executive officer, Tobi Lütke, who tends to view such matters through the prism of cold, hard logic. In May 2020, only a few months into the pandemic, he’d made the early, seemingly rash decision to...
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December 17, 2021 Versatile serving pieces for your holiday table! 🎄
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Versatile serving pieces for your holiday table! 🎄
December 17, 2021
Sustainably made, Beatriz Ball’s handsome handcrafted SIERRA MODERN Ripples designs are perfectly on-trend and conveniently dishwasher safe.

A deeply furrowed, rippling surface and crisp detailing make the SIERRA MODERN Ripples Oval Platter (Gold) a standout. Richly textured and generously proportioned, the organic oval platter has awesome serving potential. (The design is also available in a gunmetal finish.)

The platter works beautifully on its own but makes a major statement when ...
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December 15, 2021 Do We Need to Drop Dropbox?
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Do We Need to Drop Dropbox?
December 15, 2021
Relying on file-sharing services like Dropbox to sell products often costs stores an extra $750 per brand and hurts sales

I work with 900 retailers who tell me they are drowning in a sea of Dropbox folders containing Excel files and product images. What can we do about this? First, let’s review what’s happening: When a brand wants to share products with a store, it emails the store a link from Dropbox or a similar file-sharing service. A store may receive five to ten Dropbox links...
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November 29, 2021 Factories Seek to Cut Out: Brands
Factories Seek to Cut Out: Brands
November 29, 2021
During this holiday season, does one want to tell their family and friends that they sell knock offs--or that they help Main Street? I'd vote for the latter.  Yet, a new service is trying to sell knock offs and eat in to retailers' lunches.

For the last few years, retailers have been having a hard time of it: they are increasingly circumvented by the brands. With the advent of the e-commerce websites and social media, brands are pitching their wares directly to consumers and ...
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November 22, 2021 What We En-Compass 🧭
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What We En-Compass 🧭
November 22, 2021
Retailers have had a difficult time in recent years, as brands have increasingly circumvented them. With the advent of e-commerce websites and social media, brands are pitching their wares directly to consumers and cutting out retailers.  

I’ve sometimes wondered: What if the factory decides to do the same and cut out the brands? If the retailers don’t like it, how will the brands?  Some businesses are now trying this. Services like Italic allow a consumer to bypass...
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November 17, 2021 ShopLocal.org
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ShopLocal.org
November 17, 2021
Last week, a gift shop in Alabama signed up for Bridge and had a coaching call with Jordyn, our retailer coach. Within one day, the retailer had a Bridge Store offering 15k products and a full suite of online services to serve its customers. (See the store's Bridge account here: https://shealeighs.bridgecatalog.com) 

I’m even amazed at what our software can do!  Our software requires a lot of parts to come together: our tech team codes the software, our coaches call the stores...
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November 15, 2021 Be Inspired: Add Handmade Artistry to Your Fall Table
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Be Inspired: Add Handmade Artistry to Your Fall Table
November 15, 2021
Beatriz Ball is passionate about creating multifunctional pieces that look great, are easy to care for, and that you'll feel good about. Sustainably made, these handsome handcrafted SIERRA MODERN Ripples designs are dishwasher safe.
  • The SIERRA MODERN Ripples Large Charcuterie Tray with Handles (Gunmetal) has a deeply furrowed, rippling surface and crisp detailing. It works beautifully on its own but makes a major statement when grouped with other Ripples items in different finishes. You&
...
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October 17, 2021 Nash Bridges
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Nash Bridges
October 17, 2021
While watching Salvage Kings, a Hulu TV show about a Canadian salvage company, I learned that the Nash automobile company’s 1920s slogan was "Give the customer more than he has paid for.” From Wikipedia, I learned the cars lived up to their slogan:

“Innovations included a straight-eight engine with overhead valves, twin spark plugs, and nine crankshaft bearings in 1930....A long-time proponent of automotive safety, Nash was among the early mid- and low-priced cars ...
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September 6, 2021 What Goes Best with a Cup of Coffee? 
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What Goes Best with a Cup of Coffee? 
September 6, 2021
A friendly, comfortable atmosphere with a warm vintage coffee color scheme. This centerpiece placemat made from natural vines is rich in variegated colors, from yellowish-light brown to caramel brown-black.  Its nature-inspired color palette conveys the feeling of freshness and healthy options. A small and simple pleasure that we can enjoy every day.  Happy Labor Day!


CALAISIO
natural elegance, extraordinary durability
  View Post
April 27, 2021 In 29 States, Our Stores have a Page 1 Google Ranking
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In 29 States, Our Stores have a Page 1 Google Ranking
April 27, 2021
Bridge is helping indie stores take back market share: 
  • When searching for gift registries, Google displays on page 1 more retailers using Bridge software than any other retailer or software provider. 
  • Stores using Bridge are beating big-box stores such as Bed Bath & Beyond, Walmart, and Target in Google.
  • We are helping stores out rank online players like Amazon and Zola.
  • Bridge retailers are also ranking higher than stores using other e-commerce software such as Shopify,
...
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April 17, 2021 Matching tea cups and t-shirts?
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Matching tea cups and t-shirts?
April 17, 2021
This weekend’s WSJ reports on a trend to coordinate one’s attire with their home furnishings and table settings.   

https://www.google.com/amp/s/www.wsj.com/amp/articles/hosting-a-dinner-try-matching-your-dress-to-your-plates-11618518350 View Post
April 1, 2021 Happy Easter From Glassworks And Cheeks!
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Happy Easter From Glassworks And Cheeks!
April 1, 2021
Getting ready for Easter? Explore all the shades and decorations of the Richard Ginori Uova (Italian for Eggs) Collection and find your own way to style them into your home. The Uova collection evokes the ancestral symbol of life, rebirth and fertility. Perfect furnishing accessories, sophisticated, and eclectic. Lose yourself in primordial beauty, which is born and regenerates, only to be admired. To see a sampling of the many colors of the Ginori 1735 Eggs, stop in at our Shadyside store.

...
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March 1, 2021 Amazon ONLY Ships Sofas; It Doesn't Use Them
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Amazon ONLY Ships Sofas; It Doesn't Use Them
March 1, 2021
What Percent of Your Store Should Be a Warehouse?

These days, ugly Amazon warehouses are beating up pretty retail stores. Many stores in 2020 had record online sales that made up 40% or more of revenue, but they are struggling because they had to bear the burden of retail stores. Retail stores cost more per square foot to rent, furnish, and maintain. They also cost more to staff. A warehouse person need not be a people person and a snazzy dresser; they can exhibit anger management issues and ...
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February 28, 2021 Ugly Amazon Warehouses > Pretty Retail Stores
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Ugly Amazon Warehouses > Pretty Retail Stores
February 28, 2021
When we watch or read the news, we can see how important what we do is. We can see big and small retailers struggling to pivot to multi-channel   Many stores had online sales that made up 40% or more of revenue, but they also had to bear the burden of retail stores. Retail stores cost more per square foot to rent, furnish, and maintain. They also cost more to staff: a warehouse person need not be a people person and a snazzy dresser; they can exhibit anger management issues and ...
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February 19, 2021 Facts Are Fuel
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Facts Are Fuel
February 19, 2021
When I was speaking with the team this week, I mentioned author Dan Roam’s strategy for convincing people to change their ways. He suggested leading with data (i.e. facts), which leads to a change in one’s thinking and beliefs, which will then change one’s actions—aka they will change their website to use Bridge.  

Yet, we can’t "lead" with too many facts, because as the authors of the book Rethink point out, that is like ...
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December 1, 2020 Patriotic Duty: Buy Online to Flatten the Curve? ...But at What Cost?
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Patriotic Duty: Buy Online to Flatten the Curve? ...But at What Cost?
December 1, 2020
Alec MacGillis shares in the Times how online shopping and Amazon in particular are wrecking havoc on retail. 

Highlights:
  • Nationwide, 9,800 stores shuttered in 2019, among them 220 Sears stores.
  • Analysts predict that brick-and-mortar store closures could reach 25,000 by year’s end.
  • J.C. Penney, Neiman Marcus and J. Crew filed for bankruptcy, Macy’s furloughed nearly all of its 125,000 workers for months, and countless independent businesses have closed for good.
...
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Next page

Press: Shop Local & Bridge in the News
Tableware Today Column: Saying I Do To Registries
Tableware Today Column: Saying I Do To Registries
October 2024

Tableware Today: New Leaderboard Column from Shop Local
Tableware Today: New Leaderboard Column from Shop Local
August 2024

Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
March 2024

Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
March 2024

Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
March 2024

Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

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