I chuckled when I was asked to author this column, as I have been known to have the last word from time to time. As I prepare to leave the industry that has given me so much (I eagerly accepted the opportunity to work in the gift and home area in 1986), I can vividly recall the excitement I felt when I first entered the creative space that we get to live and work in every day. I have been exposed to scores of creative people; I met and worked with artists and buyers who were inspired and ...
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What Threads can teach us about leveraging our existing network when launching a new service.
July 22, 2023
Threads, a new Twitter-like service from Meta, the owner of Instagram, launched this month and almost immediately attracted 40m active daily users. The service’s growth has since stalled and now has just over 10m daily users, but that is still commendable. The Wall Street Journal shared that this impressive launch was largely possible because Meta used its built-in network of one billion Instagram users. This user base helped it overcome the “cold start” problem of acquiring ...
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On Thursday morning we helped our brands and retailers see how the platform operates first-hand. We helped retailers sign up and Sync with member brands.
A special thank you to Jonathan Pearson (Kitchen 2 Table), Brooks Terry (Babcock Gifts), Neil Peters (Carmel Ceramica), Sonny Melder, Greg Candler (Cuisinart), our friends at Sara & Beth Gifts, Inside Irwin’s, and Vineyard’s Gifts, and many others ☺️
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In celebration of vietri’s 40th anniversary, Susan Gravely, vietri Founder and CEO, has written a memoir and a cookbook.The 240-page book features 52 recipes straight from the kitchens of Susan’s dearest Italian friends. In addition to these treasured family recipes, each chapter tells the story of how Susan met each friend and the meals and memories they have shared together over the years. The book also includes glimpses into these friends’ beautiful Italian homes and gardens...
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How pre-populating information saves clients time and speeds them along a process.
June 30, 2023
Each April, I scramble to send my tax information to my accountant so I can file my taxes before April 15. Since my friends confide that they do the same, there are likely millions of people like us racing to prepare our taxes. What if there was a way to avoid this painful rush—and even the cost of it? The WSJ shares that Japan, New Zealand, and much of Europe get such relief. The countries prepare tax returns for their citizens using existing data, and the citizen just needs to review it,...
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Park Haus has been awarded Best of Lincoln Parish in the Gifts Category for 2023. We consider this such an honor to be selected by you, our customers and friends! Our sincerest hope is that we live up to this award by providing a pleasant shopping experience for all who enter. Whether you’re shopping for a gift for a bride or a friend, or maybe for yourself, we are here to help you find that “special something”…for living and for giving!
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A special thanks to Ari Lowenstein, owner of the new Dallas catering service Ari’s Pantry, for hosting industry friends at his home. He cooked Italian specialities and his wife entertained us with stories about their new home. Ari treated us to ‘affogato,’ which he shared literally translates to ‘drowning,’ with Italian liquors.
Good friends, fresh drinks, fine appetizers and sheer conviviality. This is the art of Italian Aperitivo, even better when it's served in Ginori 1735 style.
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Regardless of style, we all adore pizza. With this handwoven, casually elegant tray created from natural vines, you may enhance the quality of your pizza tarts serving. This tray with a woven pattern and glass bottom offers a welcoming touch of rustic nature. So this summer, enjoy a game day party with family and friends by tucking a napkin into your collar. Different sizes and shapes are available.
How businesses keep customers coming back after they make a purchase.
June 8, 2023
Six Flags is updating its theme parks to encourage families to spend more time there and visit more often, according to this past weekend’s The Wall St. Journal. The theme park's president, Jeffrey Siebert, says that the nightly fireworks show is what the industry calls a “kiss good night.” After park-goers have spent the day spending, they perceive the show as a free, post-purchase gift with no strings attached. The fireworks thereby help the customer leave fulfilled and...
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How we can acquire new prospects by leveraging our existing network of customers.
June 2, 2023
In Andrew Chen’s book The Cold Start Problem, he breaks the network effect into three parts: engagement, acquisition, and economize. At Shop Local, we rely on the network effect and its three parts. I feel that we’re succeeding in terms of engagement but need improvement in acquisition.
Engagement
We use the 64,000 products in our Syncing service to engage 1,200 our retail clients. We email them new intros, price updates, archived items for these synced products. Once they ...
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Susan Gravely – alongside her sister, Frances, and mother, Lee – founded VIETRI 40 years ago after a serendipitous vacation where they discovered the charms of Italian ceramics. Gravely’s new book, Italy on a Plate, equal parts travelogue/cookbook/memoir, is a culinary delight celebrating four decades of bringing the best of Italy’s tableware to an adoring fan base.
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You and I go back almost to the start of VIETRI in 1983. [Editor&rsquo...
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How registrants can invite friends to open a registry at your store via text.
May 24, 2023
Your Shop Local Store has a new feature: Registrants can now invite friends to open a registry at your store. The new "Help a Friend" feature on registry lists allows registrants to send a text message to their friends with an invitation to open a registry.
In the example shown, we see a registry list at Luxury Gift Shop. In the "Help a Friend" box, the registrant can click the "See Details & Invite Friend" link to refer their friend to your registry service....
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Summer is around the corner and we know hosting your friends and family will be in full swing! 🥳 Our pro tip: Plan an unforgettable garden party with MacKenzie-Child's as the guest of honor. 🖤🤍
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