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  1. News from Us
  2. News from Members
  3. Events
  4. Press
  5. Dollars & Sense
  6. Profile Stories
  7. Updates
  8. Training Calendar
  9. Training Videos
  10. Jobs
+ Bridge in the News - Bridge in the News

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December 12, 2023 20% Of Consumers To Buy Holiday Gifts at Independent Retailers
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20% Of Consumers To Buy Holiday Gifts at Independent Retailers
December 12, 2023
A recent study conducted by Jungle Scout reports that many consumers prefer to support small and local businesses for their holiday shopping. 20% reported they will buy holiday gifts from indie stores, up from 10% last year. The report ranks independent retailers in 4th place for in-store shopping, surpassing Costco, Walgreen's Best Buy, Sam's Club, Macy's and Home Depot. 

The article shares 53% of consumers bought online from independent stores on Small Business Saturday as reported by ...
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December 4, 2023 RetailDive Reports Online and Mobile Sales are the Winner for Black Friday 2023
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RetailDive Reports Online and Mobile Sales are the Winner for Black Friday 2023
December 4, 2023
According to a recent RetailDive report, online and mobile purchases for Black Friday sales were the strongest, with smartphone sales leading at 54% of online sales. The article states consumers spent a record $9.8 billion online on Black Friday, according to data from Adobe Analytics. That’s up 7.5% from last year.

Industry experts forecast that consumer spending will be up 2-3% year over year. The National Retail Federation projects 3-4% year over year. Consumers are cautious about ...
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November 14, 2023 Nature-Inspired Placemat Ideal for Festive Winter Tablescape
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Nature-Inspired Placemat Ideal for Festive Winter Tablescape
November 14, 2023
Brighten up your Christmas table by incorporating this natural placemat made from exotic vines with wonderful rustic tones into your existing table setting. The bead accent on the placemat lends a festive touch to your dinner events.  Each piece in the set of four is one-of-a-kind and constructed of natural, beautifully woven materials.


CALAISIO
natural elegance, extraordinary durability



  View Post
October 11, 2023 AUTUMN IN THE KITCHEN · The Perfect Display
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AUTUMN IN THE KITCHEN · The Perfect Display
October 11, 2023
Cook and serve with style, versatility, and timeless beauty with our Oak Wood boards and Arcade Glass Domes. For special events, or maybe just for the midday baking, there is no better way to display your treats. View Post
October 4, 2023 A Date With Calendars 📆
How online calendars can help retailers manage and save time.
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A Date With Calendars 📆
How online calendars can help retailers manage and save time.
October 4, 2023
One of the main problems that businesses have is efficient use of time. A retailer (or brand or sales rep) seeks on a daily basis to manage their time and optimize results. (I was reminded of this while reading a The Wall St. Journal article about time management for the family.) Businesses use a variety of tools to manage and save time, including email, texting, and Zoom. 

Shop Local helps businesses in their quest to save time. We offer businesses a variety of services to help ...
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September 10, 2023 Zero Sum Networks ⚔️
How competitive techniques can help lure clients and grow a network.
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Zero Sum Networks ⚔️
How competitive techniques can help lure clients and grow a network.
September 10, 2023
Andrew Chen shares in 'The Cold Start Problem' that many times, networks are competing in a zero-sum game. One network gets a customer to join their network and thereby not participate in another. For example, when a driver used Lyft instead of Uber, Uber, which Chen helped, lost. And it lost in two regards: Uber lost the revenue from the lost ride, and Lyft gained the revenue. Chen’s team was tasked with getting drivers to use all their time driving for Uber and thereby unraveling Lyft&...
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September 3, 2023 Jugaad’a Do What Jugaad’a Do 🚀
How limited resources can motivate teams to accomplish goals and breed solutions.
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Jugaad’a Do What Jugaad’a Do 🚀
How limited resources can motivate teams to accomplish goals and breed solutions.
September 3, 2023
India last month joined three other countries in the exclusive club that has put a craft on the moon. What’s unique about India’s accomplishment is that it did this at a fraction of what the U.S. spends on space exploration, shares Ben Cohen in The Wall St. Journal. While the U.S.’s NASA program has a $24b budget, India’s ISRO (Indian Space Research Organisation) budget is just $1.3b. India, which started its space program in 1963, is able to do more with less because of ...
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August 31, 2023 Glass Snack and Condiment Bowls
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Glass Snack and Condiment Bowls
August 31, 2023
Handmade from biodegradable exotic vines, this meticulously textured crescent-shaped bowl has a glass insert and provides a stunning presentation for casual dinners or more formal events. You can chill this adorable woven basket with glass insert in the refrigerator before using it to make sure that some of your favorite foods, which are best served cold, stay chilly at the table. How awesome is that?


CALAISIO
natural elegance, extraordinary durability



 
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August 28, 2023 New Feature: More Easily Access Key Registry Content
How to quickly find and navigate to popular registry-related services.
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New Feature: More Easily Access Key Registry Content
How to quickly find and navigate to popular registry-related services.
August 28, 2023
Your Shop Local Store has a new feature: We've made it easier to access important registry-related services and content. This feature reduces the number of clicks needed to perform actions and access pages.

In the Master Bar of your Store, there is now a Registry icon. This icon’s drop-down includes many of the popular registry-related services your business likely uses. Previously, you would need to visit the Management Home page to view many of these links. 

In ...
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August 7, 2023 Glass Snack and Condiment Bowls
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Glass Snack and Condiment Bowls
August 7, 2023
Handmade from biodegradable exotic vines, this meticulously textured crescent-shaped bowl has a glass insert and provides a stunning presentation for casual dinners or more formal events. You can chill this adorable woven basket with glass insert in the refrigerator before using it to make sure that some of your favorite foods, which are best served cold, stay chilly at the table. How awesome is that?


CALAISIO 
natural elegance, extraordinary durability View Post
July 26, 2023 Kitchen and Table Countertop Natural Utensil Caddy
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Kitchen and Table Countertop Natural Utensil Caddy
July 26, 2023
Summer events must embrace the charm of pastel color palettes, outdoor settings, and an abundance of freshly picked fruits and veggies. This space-saving caddy centerpiece, handwoven by master artisans from organic forest vines, may hold all of these items, together with your preferred wine, silverware, and napkins, as well as a floral or veggie bouquet arrangement, to make a tabletop display. This can only mean that summer has finally come.


CALAISIO
natural elegance, extraordinary ...
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April 14, 2023 100% European Linen Monogram Napkins and Towels
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100% European Linen Monogram Napkins and Towels
April 14, 2023
Monogram Towels
Dress up that kitchen or bath with this beautiful 100% European linen embroidered towel. So many ways to add beauty to any part of your home.

We also offer Custom monogramming for weddings or special events.

Monogram Vintage Vine Tri-Fold napkins
Our 100% European linen tri-fold napkin is a perfect mix of elegance and beauty. Each napkin is embroidered with a detailed Vintage Vine embroidery in the center.
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March 30, 2023 Spotlight: Herend
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Spotlight: Herend
March 30, 2023
HEREND HAS BEEN KNOWN FOR ITS BRILLIANT WHITE PORCELAIN SINCE 1826. ON THE EVE OF THE HUNGARIAN MANUFACTORY’S 200TH ANNIVERSARY (YES, WE’RE A TAD EARLY), WE SALUTE HEREND’S GOLD AND WHITE DINNERWARE DESIGNS, IDEAL EXEMPLARS OF CLASSIC ELEGANCE.

HEREND IS KNOWN AROUND THE GLOBE AS ONE OF PORCELAIN’S finest producers, a favorite of royalty, aristocracy, and folks like you and me who appreciate unparalleled quality and exquisite craftsmanship. Herend’s smooth white ...
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January 31, 2023 Networks: Let's Tango 💃🏽🕺🏼
How integrating a messaging service into our e-commerce platform can help us acquire new customers.
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Networks: Let's Tango 💃🏽🕺🏼
How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.

Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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December 28, 2022 Referrals: Johnny Softwareseed 👨‍🌾 🍎
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Referrals: Johnny Softwareseed 👨‍🌾 🍎
December 28, 2022
In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects: 
  • The acquisition effect 
  • The engagement effect
  • The monetization effect 

In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others.  Bridge didn’t do ...
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December 15, 2022 Next Generation ⏩️
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Next Generation ⏩️
December 15, 2022
When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed. 

If...
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December 7, 2022 New Feature: More Easily View Registry Events
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New Feature: More Easily View Registry Events
December 7, 2022
Your Bridge has a new Events page that makes it easier to view your store's recent sign ups and anniversaries.

In the example shown, we see the Registry Events page for a store.

The page shows:
  1. Recent Weddings.
  2. Recent Wedding Anniversaries.

The new page also has a "View email template" link under the registrants' names. This link opens a new email in your computer's native email program. The email is pre-populated with the registrant's names, email address, a link to ...
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December 6, 2022 New Training: 3 Ways to Promote Free Shipping for the Holidays
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New Training: 3 Ways to Promote Free Shipping for the Holidays
December 6, 2022
Great news: I have created another special training video for retailers for the holiday season. In this video, I share three easy steps to help you promote free shipping to help increase your holiday sales.

My training covers:
  1. Add free shipping to your account settings.
  2. Add a banner promoting free shipping, sales and/or events.
  3. Add a slide promoting free shipping, sales and/or events.
Offering free shipping will help you increase your sales opportunities because customers will look...
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November 2, 2022 Fight the Power ✊ ~ Activists and Advertisers
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Fight the Power ✊ ~ Activists and Advertisers
November 2, 2022
Last week, we talked about the power of advertising and how Dietrich Mateschitz, the co-founder of Red Bull, wielded it by sponsoring Mini Coopers, fringe sporting events, and Formula 1 races. Advertising makes a statement and helps people change their minds—specifically to make a purchase. There are people who do similar things in order to change society. We often call them activists. Activists and advertisers possess a similar skill set. In 1950, Ian Hamilton stole a stone slap ...
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November 2, 2022 Red Bull in a China Shop 🐃 🍽
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Red Bull in a China Shop 🐃 🍽
November 2, 2022
You’ve likely had a vodka-Red Bull cocktail in your lifetime, which was followed by a hangover for you—but helped drink co-founder Dietrich Mateschitz amass a $20b fortune. Mateschitz, who passed away last week at the age of 78, discovered the drink in the 1980s in Thailand and built it into a global brand. He promoted Red Bull, whose name is a translation of the drink’s Thai name "Krating Daeng,” via a variety of clever marketing initiatives. In the early 2000s, I ...
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Press: Shop Local & Bridge in the News
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Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Tennessee Get Google Sales Leads 🔍
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April 2024

Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Louisiana Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Delaware Get Google Sales Leads 🔍
April 2024

Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
Shop Local Helps Indie Merchants in Pennsylvania Get Google Sales Leads 🔍
March 2024

Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
Shop Local Helps Indie Merchants Get Sales Leads in Mississippi
March 2024

Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
Shop Local Merchants Are 60% of Google Page 1 Results in South Carolina
March 2024

Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
Shop Local Merchants Are 50% of Google Page 1 Results in Georgia
March 2024

Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
Shop Local Helps Indie Merchants Get More Sales Leads than Big-Box Stores Using Google
February 2024

Shop Local Retailers Rank on Page 1 of Google in 60% of States
Shop Local Retailers Rank on Page 1 of Google in 60% of States
February 2024

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