Lululemon is adding a paid membership service called Studio that offers access to digital classes and gives discounts on in-person classes and apparel. The apparel company suggests it may also offer member-exclusive events.
Companies are often taking this approach: offer unlimited access to a digital service, bundle in discounts and other peripheral perks, and charge a flat monthly fee. (Lululemon is charging $39/month.)
Many in the retail industry are seeking to launch a paid ...
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Kristin comes to Plum Southern with 25 years in the destination wedding world. She has her own wedding retail line that will now call Plum Southern home.
Watch for upcoming bridal events including retreats, subscription boxes and so much more!
This premium woven placemat and napkin ring brings nostalgic vibe of rusticity. Handwoven by skilled artisans with locally harvested vines, it makes the most beautiful display with any dining events or party theme. Set of 4.
CALAISIO
natural elegance, extraordinary durability
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When you think of the Fourth of July, a few things probably come to mind: fireworks, hot dogs, and American flag fashion statements being among them. Who could blame you? July 4th is one of the most festive holidays of the year. The weather is warm, calendars are full of fun events, and everyone seems to be in a sunny state of mind—and for good reason. We have a lot to celebrate.
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A beautiful handwoven centerpiece designed for luncheon napkins, cocktail napkins or guest towels for your next party, shower, buffet or social events. This handwoven napkin holder made of natural vines is also a great addition for the kitchen counter, table or as a small tray for your vanity or bathroom.
CALAISIO
natural elegance, extraordinary durability
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In the past, we’ve used spin classes and gyms as inspiration for Bridge. We see them as metaphors for helping retail business owners. The founders of SoulCycle, Elizabeth Cutler and Julie Rice, must have been eavesdropping on us: they are expanding their spinning approach to another sphere. The Times reports they have started Peoplehood, a business that seeks to help people via self-help (group-help?) sessions. It’s SoulCycle for the soul&...
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There are approximately 40 online e-commerce providers. These software providers help other businesses sell online by offering them the ability to run an online store. These providers include Bridge as well as Shopify, Magento, Big Commerce, BigCartel, Square, and Weebly. Does Bridge offer a different (better?) experience than these other platforms? We believe the answer is yes. We also think our 960 retail clients agree: 99.7% of our retailers retain our service each month.
I recently bought a pair of jeans from the bike-lifestyle company Rapha. I find Rapha's stores, emails, and mission to be inspiring to Bridge, and I'll explain why.
First, you may ask, "What is Rapha?" Rapha is a product company that sells goods for biking, including shirts, shorts, helmets, and accessories. What is unique is the lengths it goes to foster a community (and sales!) by having a coffee shop in it, organizing riding events, offering members-only clothing...
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I’m seeing a disturbing trend online. Stores are not sharing news and events on their websites. Instead, they are relying on Facebook (and Instagram, which it also owns) to perform this task. That’s like a customer coming into the physical store and the store manager saying: "Want our news and events? We don’t have it here. Go to the coffee shop next door—which will be filled with our competitors pitching to you."
I enjoyed today’s WSJ article about stores teaming up to take on Amazon. Since Bridge has collectivized 800 indie shops to push back against Amazon, we can relate to efforts to help stores team up and boost their communities.
The article mentions Shopify and its popularity among indie shops. Shopify, along with BigComerce, Big Cartel, Wix, and Magento, are platforms that have helped indies to grow online independent of Amazon.
While we appreciate any platform that helps indies...
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Will your store or brand be sued? It's increasingly likely. Lawyers are targeting retailers using the Americans with Disability Act as a reason to sue your store. In a presentation by William M. Jay, Andrew Kim, and Tim Springer, we find some startling statistics about the increase in ADA lawsuits.
Retail websites are the top target of ADA lawsuits.
In the last 3 years, ADA lawsuits are up more than 200%.
Just 20 firms account for almost 90% of the lawsuits.
It's just 3 days till Black Friday. And on Monday, we have Cyber Monday. Online sales will reach $189 billion this holiday season--a 33% increase over last year. Is your website ready?
I've created these 7 steps to help you get ready:
1. Place products on sale
Be prepared to cut prices more than normal.
Clearly list end dates for sales to create urgency.
A festive celebration like Thanksgiving deserves a festive drink! Thanksgiving cocktails get more delicious with stylish presentation paired up with Calaisio`s woven drink coasters. A perfect handmade gift too!
CALAISIO
natural elegance, extraordinary durability
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Atlanta Seminar Offers Selling Strategies for Independent Stores Casafina and Vietri will host Bridge’s Jason Solarek in their respective showrooms
Allison Zisko // Editor in Chief
January 15, 2020
Jason Solarek, Bridge CEO, and Matt Hullfish, Casafina’s national sales manager, at a seminar last year.
ATLANTA—Tabletop brands Casafina and Vietri are collaborating with e-commerce platform provider Bridge on two training sessions at the International Gift & Home ...
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Bridge has made it easier for you to share your news and events.
You can now more easily add pictures to news posts, and then edit and rearrange the pictures.
In the example shown, I'm sharing news about our Vietri seminar in Atlanta. I added a picture to the post, as well as marked it as an event, set a location, and added an RSVP button.
Here is how to share news or an event:
Visit your Bridge home page. Look for the 'What's on your mind?' field. Enter in your news or