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October 12, 2007
October 12, 2007
This blog is usally dedicated to tableware and home goods marketing. An article in today's Times (http://www.nytimes.com/2007/10/12/business/media/12adco.html?_r=1&ref=business&oref=slogin) encouraged me to write this response to a quote by Martin Walker, of Walker Communications, about the use of the web:
Dear Mr. Walker,
My name is Jason Solarek, and I met you at the Brooklyn Botanical Gardens this past spring at an antique garden furniture show. I was there with some ...
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October 11, 2007
October 11, 2007
An article in today's Wall Street Journal is prescient for the tabletop and home accessories markets. The article states that while "eight in 10 Americans are now online" and spend as much time on the Web as on TV, most marketers allocate only 5%-10% of their ad budgets to digital media.
How can our industry correct this disparity? If we do, we'll reap the rewards. More findings from the study can be found in the article, which is here:
http://online.wsj....
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September 13, 2007
September 13, 2007
In HFN's September 10th issue, the magazine lists the top 5 selling dinnerware patterns (in the category of casual and housewares dinnerware patterns). I did a search for each of these patterns in Google. Which company do you think came up first for 3 out of these 5 patterns? Not Macy's. Not Wal-mart. The winner: Amazon.com. Amazon.com doesn't show up at the tabletop shows or even have a physical store.
So, why is our industry letting this player get all ...
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September 11, 2007
September 11, 2007
This past August Rupert Murdoch's News Corp. captured the crown jewel of the publishing word by purchasing
The Wall Street Journal from the Bancroft family for $5 billion. What does this event have to do with us in the tabletop industry? I propose that there is a lot the industry can learn from Murdoch's coup. The main lesson is that investing in technology-and in particular online operations-is ...
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August 27, 2007
August 27, 2007
Below please find a recent article from the New York Times (http://www.nytimes.com/2007/08/13/technology/13ecom.html?ex=1188360000&en=260df47ff777e764&ei=5070) This article relates to the tableware industry since it discusses how some brands bypass retailers and sell directly to consumers. The tabletop industry faces this same issue.
I have excerpted some parts and put my comments on below the excerpt. This, I hope, makes for faster reading and comprehension of...
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July 11, 2007
July 11, 2007
tabletop podcast
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Your Tableware
Television Network
August / September 2007
Tableware Today
Starting in 2008 there will be a full television channel dedicated to showcasing tableware to millions of households. Tableware TV programming will include advertising and original programming about the manufacturing of hundreds of brands, biographies about the personas behind the brand, and tutorials about how to care for the tableware, amongst ...
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