Brand strategy is one of the most powerful initiatives an organization can undergo. It’s an opportunity to evolve a company’s mission and value proposition based on current and future customer needs with the result being a purpose-led, customer-centric road map to create enhanced value for customers. ANDMORE recently completed this process as we rebranded from International Market Centers (IMC) last year. ANDMORE is more than just a new name and logo, it’s a framework for how ...
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A BICENTENNIAL BIRTHDAY REPRESENTS REMARKABLE LONGEVITY AND VISTA ALEGRE IS TAKING FULL ADVANTAGE of it with dozens of new pieces created specifically to commemorate the 200 anos occasion. “It’s a very important milestone and a time of reflection to see how far we’ve come and where we want to go,” says Daniel Silva, who helped bring the brand new luster here since he started the American subsidiary in 2012. Nuno Barra, Vista Alegre product development director and board ...
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Jim Shreve made Baccarat hip. Now, he and his longtime partner, Mark Brashear, along with Sally Burnside, the former Baccarat sales V.P., intend to do the same for DeVine Corp., the 32-year-old distributor of elite European brands. You're invited to the opening!
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Congrats to you all. This is very exciting. Tim, we’ve known each other since before you started DeVine Corp., 32 years ago. You’ve been looking for the right opportunity to retire. TIM ...
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We believe in offering a great online shopping experience through our platform. Below are excerpts from three reviews from shoppers who bought a gift using our software:
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"Easy website to use. Great communication. Visually satisfying to be able to see the gift you are giving. Easy peasy! And I do love easy!"
~ Kelly Buck in AL
Ms. Buck made a purchase at Fincher & Ozment Jewelers, an indie retailer in Alabama that has used our e-commerce software since ...
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EMON MAASHO, CEO AND PRESIDENT OF ORREFORS, NORTH AMERICA, is representative of the exciting trajectory in this 125-year operation. The über-exec joined the New Wave Group in 2013, a time when Orrefors and Kosta Boda (OKB) were underperforming assets in the portfolio. "Our crystal brands are national treasures and a part of Swedish history," Maasho affirms. And he wanted a front row seat in their revitalization. Maasho was placed in charge of the new hotel and restaurant division ...
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It was October 2021, and I had just finished my first in-person trends seminar since the pandemic impacted all industry shows. At the end of the image-packed program, an audience member raised her hand and challenged, “Do trends even matter anymore?”
It was a valid question. The pandemic had disrupted business, upended supply chains, transformed education, revealed vulnerabilities, altered priorities, and unexpectedly claimed many lives. The question was tinged with cynicism. Pent...
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How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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Vista Alegre, a Bridge partner, is featured in a recent issue of Communication Arts, a leading magazine dedicated to the commercial arts. Congrats!
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This past week I finally started doing a better job of sharing our vision. A company’s vision and how it shares this story is a key pillar in its growth. A company can grow without being a good vision sharer (storyteller), but it makes the growth slower and harder. When one gets up on stage (metaphorically) and shares their vision, with passion, it’s magnetic and can help split the sea. What medium did we add to our story-sharing tools this week? Video. I made and shared ...
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VIETRI AND BRIDGE PARTNER TO HELP INDEPENDENT STORES
Retailers Can Receive $150 For Joining Bridge Network
July 15, 2020
NEW YORK, NY – VIETRI, known as the premium importer of luxury tabletop goods from Italy, has launched a new program to help its independent specialty retailers online and in-store. VIETRI has agreed to offer its authorized retailers a credit of $150 towards future purchases by opening a free account with the e-commerce community ...
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We're happy to share that Halcyon Days has joined Bridge as a Smart Brand. Please find the press release below.
For Immediate Release
Halcyon Days Partners with Bridge
English luxury lifestyle brand joins the e-commerce community to support U.S. retailer base
March 30, 2020
New York, NY — Halcyon Days, a designer of English handcrafted and manufactured luxury goods, has joined an online sales platform to help its authorized retailers increase sales.
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February 5, 2020
February 5, 2020
Gartner shared this advice for managing your company's marketing efforts:
Strategy for the partner marketing program, and how it aligns with the overall brand marketing strategy.
Funding and talent resources dedicated to driving and administering partner marketing relationships.
Campaign modes, or the balance of approaches to partner marketing. “To” campaigns provide information about a brand’s product and service for partners to use internally. &ldquo
Are brands bypassing stores? A new survey says 'yes' they are: 40% of Americans shopped directly from a brand in the past year, according a Diffussion survey.
Shoppers are choosing to bypass stores because the brands are undercutting them on prices, and offering faster and cheaper shipping.
How are brands getting in front of customers? Answer: Facebook and Instagram. A shopper visits a retailer's website for brand X, then Facebook puts a tracking pixel on the shopper, and then ...
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July 24, 2019
July 24, 2019
Amazon makes returns easy. Macy's has followed suit and now does the same. What are you doing to make returns easier?
Check out this handy chart showing what department stores do for delivery and returns. Ninety-two percent of stores send a shipping confirmation email, but only 31% tell you the estimated delivery day. Regarding returns, 69% email a customer that a package has been received, but only 38% email a customer when the refund has been processed.
Facebook leaked all of our data, and now itβs going: private mode. The network wants to convert from a town square communication approach to a living room one.
Bridge has been helping create conversations among just relevant parties since 2008. We allow members including retailers, brands, and reps to share news with just the necessary audience. Mark, welcome to Bridge :)
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Thanks to HFN and Allison Zisko for covering our Bridge Brand Conference ;)
Please find the article below:
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Bridge Gives Indie Retailers Tools to Compete with E-Commerce Giants Brand-supplied product info can boost Google search results