Is your business' Facebook account wasting your time? Today's Wall St. Journal says the days of racking up friends is over. It's doesn't help the bottom line. Specifically, in March of 2013 only 6.5% of a brand's posts reached its fans. In contrast, 100% of your Chalks reach your Bridge friends. In other words, if you have 100 friends on Facebook, you need just 7 on Bridge to get more return on your time. How can you tailor your communications strategy in light of this Wall St. Journal article?
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