Boost Your Shop Local Store's Ranking in Search Engines (Google, Yahoo, Bing)

Imagine that your website is a digital version of your physical store.

Boosting your ranking is part of SEO (Search Engine Optimization).

Tips to increase your SEO:

1. Complete all of the Success Tips in your Shop Local Store.
   Many of these are necessary steps to being rank well in search engines. You can find your Success Tips checklist by following these steps:
   https://www.shoplocal.org/help-center.cfm/115/access-your-success-tips-checklist-page
   
   For example, tip #2 is adding all the brands that you sell in your store.  The more brands you add to your Shop Local Store, the more that Google can see that you sell those brands and send you customers searching for these brands.
    
2. Use Shop Local's SEO Tools page. 
   This page allows you to:
   • Make a list of 10 search terms for which you want to be found. Then, add these keywords to your items, your News, and to your store's list of offerings in the description area.
   • Contact your brands and ask to be listed on their site.  This creates 'backlinks' to your site.
      
3. Set up the Universal Domain Service for your site.
   This entails Shop Local installing an SSL certificate on your Shop Local Store. This helps elevate your site above others and legitimize it. It makes your content more unique and adds SSL to it. Google gives value to both of these factors.
   
   You can see examples and read more the Universal Domain Service for your Shop Local site here:
   https://www.shoplocal.org/help-center.cfm/524/Universal-Domain-Service
    
4. Add news and events to your site daily.
   You can do this via your News page. 
    
5. Share the news and products from your Shop Local Store to your Facebook Page.
   This creates 'backlinks' to your site.
    
6. Ask all of your customers for reviews.
   Shop Local includes a free review tool. Reviews increase click through to your site, and they provide great content for Google to crawl.
    
7. Check out MOZ's guide to the web.
   Download the free guide from our library:
   https://bridge.myshoplocal.com/docs/BRC/Moz-The-Beginners-Guide-To-SEO.pdf
    
8. Watch our Google Training Webinar.
   We have a Google Training webinar for you to obtain even more tips and tricks to boost your ranking. You can watch this webinar here:
   https://vimeo.com/266350378/22bb89f595