Staff at manor department stores like Saks are finding success with Instagram and social media. The Information shares this:
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Tyler Bell was encouraging all her clients to “tag your bag.” Every time Bell, a Saks Fifth Avenue stylist in Troy, Mich., closed a sale, she asked the buyer to show off their purchase on Instagram and tag her account, @tyler.saks. Bell posts Saks inventory multiple times a day on Instagram Stories. Her 27,000 followers will...
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How to quickly view information about the sales reps assigned for your brands.
August 8, 2023
Your Shop Local Store has an updated feature: You can now easily view and manage your sales reps.
The 'My Sales Rep' page allows you to quickly view information about the sales reps assigned for the brands sold by your store. On this page, your store can view contact information for your sales reps. Your store can also edit a sales rep assigned to a brand.
In the example shown, we see the 'My Sales Rep' page for B.C. Clark, a tabletop and jewelry store in Oklahoma.
How to find fulfillment details for your brands to accurately process and fulfill orders.
July 27, 2023
Your Shop Local Store has a new feature: you can now more easily access a brand's fulfillment details. The information helps your store more quickly and accurately process and fulfill an order.
Your Order Details page and a brand's Collections page now display fulfillment details for a Syncing brand. The information listed in the 'Fulfillment Details' modal may include:
How pre-populating information saves clients time and speeds them along a process.
June 30, 2023
Each April, I scramble to send my tax information to my accountant so I can file my taxes before April 15. Since my friends confide that they do the same, there are likely millions of people like us racing to prepare our taxes. What if there was a way to avoid this painful rush—and even the cost of it? The WSJ shares that Japan, New Zealand, and much of Europe get such relief. The countries prepare tax returns for their citizens using existing data, and the citizen just needs to review it,...
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A medium coffee at McDonald’s is $1.99. When a brand syncs with a retailer on Shop Local, it costs the brand $1.40 per month.
For $1.40, we do these seven things for our brand partner:
We sync an unlimited number of the brand’s products to the retailer's Shop Local Store. All updates, including price changes and new introduction launches, happen in real time. The retailer never has to click “download”
How to view key wholesale information for your brands to save time and avoid errors when processing orders.
January 4, 2023
Your Bridge has a new feature: We've made it easier to access wholesale information for the products on your Bridge Store. Viewing an order's Details page displays wholesale information for products purchased by your customers.
Previously, when your store viewed a retail order's Details page the information displayed was limited to just details about the product’s brand.
With this update, the Order Details page includes:
Bridge welcomes Messermeister as the newest member of our Smart Products program.
Founded in 1981 by Bernd Dressler, Messermeister is a leading manufacturer of premium handcrafted chef's knives, kitchen cutlery, and cooking tools -- the go-to brand for everyone, from professional chefs to at-home cooks. Women-owned & California-based.
Messermeister and its 433 products are ready for syncing.
Bridge welcomes Woodard & Charles as the newest member to our Smart Products marketing program.
Since 1975, Woodard & Charles has been a leading importer of responsibly produced and environmentally sound salad bowls, a wide collection of casual entertaining items, and popular mesh food Domes.
Woodard & Charles and its 46 products are ready for syncing.
We are pleased to announce that Relish is joining Bridge and the Smart Products program.
Relish is a luxurious melamine line that is made to look like handmade pottery but won't crack, chip or break. Their pieces are 100% melamine and BPA-free. Beautiful and functional, safe for any dishwasher, we call it Today's Everyday.
Relish and its 70 products are ready for synching.
We’re happy to announce that Fissler is joining Bridge and the Smart Products program.
Fissler is renowned for its award-winning cookware, Made in Germany. Fissler is the perfect culinary equipment for cooks who value uncompromising quality, attractive design, and superior functionality. The line includes premium-quality stainless steel cookware collections — pure-profi® and original-profi®, superior non-stick pans — levital® and adamant®, plus vitavit&...
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January 7, 2016
January 7, 2016
Do you have a bridal registry service in your store? If so, below are the steps to create a registry on your Bridge store for one of your brides.
As the retailer, you will: 1. Go to your Bridge page.
2. Login to your Bridge account.
3. Roll-over the green 'Add' button, and from the drop down click on "Registry."
4. On the Start a New Gift Registry page, begin to fill in the relevant information:
a. Choose what event it is. By default, we have "Wedding" selected for you. b. Select the event date. c. Fill...
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January 7, 2016
January 7, 2016
Have you wondered what it's like to be a customer on your site? Now you can easily find out. We've added a new how-to article to the Help Center: Making a Test Purchase on Your Site
Here are the steps: 1. Go to your Bridge store.
2. ***Be sure you are NOT logged in as the administrator.*** When you are logged in, the upper right will say "Logout"; when you are not logged in, it will say "Login." Be sure the upper right says Login, meaning you are not logged in.
April 4, Monday, 6;00 p.m. Amazing Flavors as Always! Gary Nicely and Kelly Campbell$48.00 On the menu: Strawberry Goat cheese mint gazpacho; Free range chicken and Nenson's prosciutto ham saltimbocca; Raspberry white chocolate mascarpone cannoli. Kelly will share with us several wines for you to try while she shares her incredible knowledge about the wines you will be tasting.
April 11,Monday, 6:00 p.m. Rainbow Colors of Spring ...
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April 17, 2011
April 17, 2011
Consumers wish companies would catch up online
The following article from Advertising Age says that consumers wish to do more business online, but that companies may not be adequately meeting him/her there. Ad Age included a survey that companies can take to measure their communication preparedness. I'm including it with this post.
MARKETERS FAILING INTERACTIVE PART OF INTERACTIVE MARKETING Forrester Study: Consumers Want Cross-Channel Engagement, but Companies Are Falling Behind
This is a magazine's web site is that is formatted for the iPhone: http://iphone.newyorker.com The nice thing about this site is that it takes all pre-existing web content and formats it for the iPhone. This is good because: - this approach reduces the cost of developing content for the iPhone. Usually, one would pay $20k to build an iPhone app. - this keeps all info on the web, thereby keeping the information in the same medium. In contrast, if you had an...
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July 19, 2009
July 19, 2009
How good or bad is your plate for the environment?
Wal-mart is going to put green ratings on its products, and accordingly is asking suppliers to report the product's environmental impact. What if tableware companies did the same? Is a Bernardaud plate more environmental than a Pickard one?
Please see article below. The logic is three-fold: 1) it helps the planet 2) makes your product cost less 3) puts you ahead of competitors. Consumers care what a product does to the environment.