Product Syncing Service for Brands

Juliska, a premium housewares brand, doesn't have to worry about retailers like Babcock Gifts updating its products online because it has the Product Pass. With the Pass, a brand can sync its products with its stores.

» Get Your Free Product Pass

Help your retailers accurately display and sell your products online

Product Syncing is a marketing and advertising service that displays your products online for your authorized retailers. Sync unlimited products with an unlimited number of your stores.

Load a product once to your Bridge account, and it will appear instantly in a retailer’s online store.
Use the service to sync products and update prices.
Skip sending Dropbox links and Excel files.
More than 112 premium brands use this service to help 1,014 indie stores in the United States and Canada sell 64,653 products.

What Is the Product Syncing Service?

The Product Syncing service is a marketing tool to promote your products to existing and potential clients. Your business can store and sync thousands of products (with pictures, prices, and descriptions) with your retailers.

Your retailers can use these products to power their websites and gift registries. You control how your products appear and are organized on your retailers' websites.

Currently, 112 brands sync 64,653 products to 1014 retailers' websites.

Benefits:

More easily show your products on your retailers’ websites.
More easily sell your products on your retailers' websites. Brands that use the service sell 18% more. Read the study showing how stores sell more.
Increase the quantity and quality of your product offered.
Increase the number of authorized retailers selling your product online.
Get new customers.
Control how your brand is presented online, including your pricing, picture quality, and descriptions.
Use the Product Syncing service as a content management system to efficiently distribute your products to clients.

How Does the Service Work For Brands?

We Give Your
Business
A Free Account

e.g.: yourbrand.bridgecatalog.com

Load & Sync Products

You load your products to your Bridge account. A Bridge coach will help you do this. You then send sync requests to your retailers and reps. Retailers and reps with Bridge accounts will receive your requests and approve them. If a business does not have a Bridge account, it can open one for free. Once synced, your brand’s products will be updated automatically in the business’s Bridge account.

Attract Customers & Sell More

People will see your synced products online in your retailers’ Bridge Stores. Your retailers will sell these synced products to customers, and registrants will use these products to build their gift registry lists. In addition, retailers can use the service as an image and product library. They can export your data and then import it to their third-party website or POS.

Example of How the Service Helps

site comparison: Bridge vs. non-Bridge retailer

Retailer not using Product Syncing

Shows 96 Juliska products (missing 712 products; missing 88% of line).
Does not show Juliska's logo.
No Juliska lifestyle images.
Products are not grouped by collection.
Products have incomplete information and often just one product photograph.
Misses most branding opportunities.

Retailer using Product Syncing

Shows 100% of Juliska's product line (shows all 808 products).
Shows Juliska logo.
Shows Juliska lifestyle images and slides.
Shows all 73 Juliska collections.
Shows pictures for all products.
Maximizes branding opportunities.

Grade: C-

Grade: A+

Most retailers show a fraction of what a brand offers. Due to this, they receive fewer orders; this hurts the retailer and the brand. The Product Syncing service fixes this problem. Retailers with no web department can quickly sell all of your products on their site.

How Do You Share Your Products With Your Stores?

Do you use Dropbox and Excel? Most brands do. You can use Product Syncing to speed products to market, cut costs, and unify distribution. You can bypass Dropbox and Excel. With Bridge's service, your items instantly appear in all the right retail spots.

Let’s compare options for sharing products:


With Excel File	With Product Syncing
Slow. Requires manual processing and uploading to a website.	Fast. Products appear in a retailer's Bridge account instantly.
Expensive. A retailer may pay thousands of dollars each month to add and maintain products on its site.	Free. A retailer can use the Product Syncing service for free.
Requires staff. Requires computer-savvy staff.	Doesn't require more staffing. Maintenance-free product management.
Inaccurate. An indie store maintaining thousands of products is impossible. The store therefore often adds fewer products and cuts corners to save time. Many items lack photos and dimensions.	Accurate. Prices and product content are accurate. Product Syncing brand maintains its respective items.


With Dropbox	With Product Syncing
Slow and expensive. A retailer must constantly download Excel files and images and upload this to their website.	Fast and cost-efficient. After one-time sync, all data from a brand is 'live' on the retailer's Bridge account.
Disjointed. Brands often send files to different retailer emails and accounts, thereby creating many files in different locations.	Streamlined. Use one Bridge account to share products and pricelists with hundreds of retailers.
Confusing. Files don't appear in context. Dropbox files are often disordered and not organized like a website nor catalog.	Organized. Products appear next to relevant files. E.g.: Juliska products appear next to Juliska files.
Limited Selection. A store often shows just a fraction of what the brand offers online. Reason: the store has to manually download content from Dropbox and add it to its site.	Greater Selection. A store using Product Syncing often displays 100% of a brand's products online.

The Product Syncing Platform

When you make your products 'Smart Products,' you're placing them in Bridge's database. This database only shares your products with those retailers, sales reps, and businesses with which you've approved to share your products.

Sell 18% More

Retailers' average increase in sales due to Bridge's product-syncing service

Survey base: 42 brick-and-mortar Bridge retailers

Businesses report selling up to 18% more when they use the Product Syncing service.
» Read Product Syncing case study

Easily Sync Your Products With the World’s Top Independent Stores

Persnickety in Madison, MS

1,014+ retailers use the Product Syncing service, including:

» View retailers that use Product Syncing

Which Brands Use the Product Syncing Service?

Jason Solarek (Bridge), Andrew Pickard Morgan (Pickard China), Marisa LeDonne (Rosenthal) and Tim DeVine (DeVine Corp.)

» View brands that use the Product Syncing service

Examples of Brands Using the Service

Brands and distributors use the Product Syncing service to sync their products. They sync products with their business friends, including retailers, sales reps, and interior designers.

Beatriz Ball syncs 757 products with 487 businesses

DeVine Corporation syncs 4,604 products with 2,092 businesses

Juliska syncs 1,082 products with 285 businesses

VIETRI syncs 2,900 products with 443 businesses

Video: Why Brands Use Bridge

Learn How a Brand Saves Each of Its Stores $750 and 50 Hours

In this nine minute video, Bridge’s Jason Solarek shares how the Product Syncing service ‘bridges’ the gap in online distribution. Jason covers:

Why a retailer struggles to add a brand’s products to its website.
An example of how Bridge's service helps a brand.
How a retailer can use Bridge Store as a stand-alone site or add it alongside an existing e-commerce offering (such as a Shopify store, Facebook Marketplace, etc.).

Visit our friends at Pizazz: https://pizazz.bridgecatalog.com/

Remember In-store, Branded Displays? We've Made Them Digital

For decades, brands have paid retailers to set up a display in the retailers' stores. Ralph Lauren's Polo, Nautica, Jimmy Choo, and other leading brands paid department stores to set up displays and manage their brand appearance. This helps the brands and the stores increase sales.

As we all know, retail has gone digital. Thirty percent of retail sales are now online. What if there was a way for brands to sponsor displays like these physical ones but do so online? There is: our Product Syncing service allows brands to set up digital displays on a store's website. The brand manages the images and product assortment. The store is responsible for handling the sale and delivering the goods.

More than one hundred brands use our digital display technology, including Versace, Vera Wang, and Juliska. They manage their brand on stores across the United States, Canada, and the Caribbean. Bridge brought to indie stores' websites what Bloomingdales used to offer on its store floor. We're allowing brands to operate 'mini-stores' within the retailers' sites.

You Want to Become a Product Syncing Brand...How Will You Add Your Products?

When you join the Product Syncing service, you'll send Bridge an Excel file. We'll help you format this sheet for import to your Bridge account. We use the Product Share formatting standards.

Steps to Become a Product Syncing Brand Today

Open a free Bridge account.
Sign-up for the Product Syncing service. Plans start at $24/month (View pricing).
Bridge will help you through the steps to load your products to Bridge. (There is a one-time $229 boarding fee.)
Bridge will show you how to manage your products.
You can add, edit, and delete products. You can add and share files, news, and promotions. What you share will appear in real-time on your friended business's accounts.
You choose with which retailers and businesses you sync your products via Bridge.

» Learn more about how the Product Syncing service works

FAQ for Product Syncing Service

The consumer purchases the item on the retailer's site. The retailer receives a notification about this order via email.
The retailer looks at its inventory. If it has the item in stock, it ships directly from the store. If the item is not in stock, the retailer will place an order for the item with the brand. Learn more about how the Smart Products service works for brands here.

No, a brand does not have to drop ship. If the brand drop ships, a retailer may ask the brand to drop ship a Smart Product order. If the brand does not drop ship, the brand may mail the item to the retailer, and the retailer will mail it to the customer. With this model, the retailer charges enough to cover shipping costs and the cost to ship the item to the customer.

If a brand has a minimum order amount, and the retailer has a Bridge order in hand, the retailer will first assess if the order is over the minimum or not. If it's over the minimum, the retailer places the order. If the order is under the minimum, the retailer may decide if there are additional products it would like to order. To meet the minimum requirement, the retailer may order products to fulfill the order as well as stock its store.

About one hour per month.

Yes. A Smart Brand member's products will not show up on all Bridge retailers' sites. The brand chooses with which retailers it syncs its products. Please note: the retailer must also accept the sync request. Likewise, a retailer can send a sync request. The brand can choose to accept or decline this request.

Yes, a brand can load stock for its Smart Products. The brand has two choices to load stock: 1. Manually upload an Excel file with stock, or 2. Setup an automated FTP process to share stock. If a brand wishes to use FTP, please contact Bridge for details.

The brand controls who sees stocks. For example, the brand can set the stock to appear only to authorized retailers and reps when logged in or to the general public. Sharing stock is optional. A Smart Brand member is not required to share its stock.