Shop Local Helps Indie Merchants in Florida Get Google Sales Leads 🔍
Indie stores have the best chance of ranking highly in Google when they use Shop Local. Merchants know this because of their page 1 rankings in search tests, such as for Florida results.
These Shop Local retailers located in Florida appear on page one of Google due to their Shop Local Store:
What Can One Learn From This Finding?
By using Shop Local's software, indie stores have the best chance of ranking highly in Google. Their store will be found by more customers.
Why does an indie store beating a big-box store in Google matter?
Many customers start their purchasing on Google. If a merchant is not found on the first page of Google, it will be less likely to receive the sale.
An indie store often lacks the advantage of having many locations like a big-box store, and it lacks access to capital like a venture capital-backed entity, like Zola.
Often times, stores using Shop Local rank ahead of national companies, which often have larger customer bases and bigger website budgets.
When Shop Local helps a small indie outrank bigger competitors, that shows the value we're providing to our merchants. We're helping modest, Main Street stores beat out companies with 100's of locations (e.g., Walmart and Macy's) and $200m+ in funding (Zola).
What's next?
Shop Local will conduct this study for 1 of 48 states on a weekly basis. (Shop Local has clients in 48 states; in two states, Shop Local doesn’t have clients: Alaska and New Mexico.)