Lighting the Way: How to Compete with Internet-Only Lighting Stores
Nancy Meyer, HFN's senior editor for furniture and lighting, writes in this week's issue that brick and mortar lighting retailers should better compete with retailers that sell exclusively online. She proposes that brick and mortar retailers compete by offering better serviceβand hoping manufactures support MSRP policies. I would add to this that the physical retailer can join the online retailer by creating a website. Although ...
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