104 Results:
September 8, 2008
September 8, 2008
The article below from today's Times explains how fashion designers are using the Web to design new collections. I imagine the same could be said of home goods and tableware designers. When more and more people spend time online instead of in front of a television or reading, how could the Net not be an increasing influence? This same trend extends to pre-shopping habits. When people plan to pay $300 for a tabletop setting, they go online first and ...
Read More
November 30, 2007
November 30, 2007
The luxury hotel giant the Ritz-Carlton will be running a new series of edgy commercials, according to today’s Wall St. Journal. If the hotel were a tableware brand, which one would it be? Maybe Bernardaud (the hotel does use this brand). The difference though between Bernardaud and other luxury tableware lines like it and the Ritz is that the Ritz is smart enough to change. The new ads will be fun, creative, and contemporary. According ...
Read More
October 25, 2007
October 25, 2007
In a blog entry on October 1st, I questioned HFN's brand survey results that lumped women 18 yrs. old in with women that are 64, and women that earn $25,000 with $100,000. I'd have really liked to see a few age and income break downs. A point that drives home how differently these groups perceive brands is the accompanying Ad Age graphic. Taco Bell on Rosenthal china? I don't View Post
October 1, 2007
October 1, 2007
Reviewing HFN's Brand Survey
Last week's HFN issue was dedicated to a brand survey. It promises to tell you how your brand–and your competitor's–ranks nationwide. At the top of the tabletop popularity contest we see Corelle, Oneida, and Lenox. I wish the survey showed results by more factors, such as by age and income. In particular, I'd like to see the results broken into two categories: women 18-27 and 28-64. The survey clumps together women18-64 with household incomes...
Read More
