I'm happy to share the first column in an on-going series to appear in Tableware Today magazine. This article, which appears in the magazine's current October/November 2024 issue, explains our inspiration for the Leaderboard--a new tool to help retailers, brands, and sales reps. ..............
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LET'S LEAD TOGETHER by JASON SOLAREK
Money is tight for many indie retail shops. Owners often ask themselves: What brands and products
should I invest in to get the best ...
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Salisbury, a leading maker of metal giftware, is including a Shop Local flyer in its wholesale shipments to retailers. The flyer encourages the retailer to join Shop Local and Sync products with the company. This service instantly helps the retailer more easily sell what is in the box they just received.
The store is able to receive the box π¦ —> Sync with the brandπ±—> and quickly sell the product to its customers π.
I have heard recently from some jewelry stores that they don’t think they need a wedding registry service because that allows them to concentrate on selling jewelry. A few thoughts on this:
1. We may be heading towards recession—just see today’s stock market sell-off. In a recession, people still get married and buy wedding gifts. They often stop buying non-wedding jewelry.
Fact: a wedding registry service is a good, recession-proof business.
Costa Nova, a leading maker of table and giftware, is including a Shop Local flyer in its orders shipped to retailers this summer. The flyer encourages the retailer to join Shop Local and Sync products with the company’s two brands, Costa Nova and Casafina. This service instantly helps the retailer more easily market and sell what is in the box they just received.
The store is able to receive the box π¦ —> Sync with the brandπ±—> and quickly sell the ...
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We’re giving a sales rep a bonus $40 when they print the Shop Local wedding registry flyer. They can use this flyer at the Dallas or Atlanta show to help their stores—and use the $40 for a café au lait.
Act fast: We’re giving this bonus to the first 10 reps that send us their picture with the printed flyer.
Some smart reps have already submit their pics. Remaining bonuses are running out. Please submit your pic by texting it to: 1-212-254-...
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Do website service providers need a digital health label?
May 18, 2024
When you pick up a package of Oreos or yogurt at the grocery store, you can see the nutrition (or lack of it!) on the nutrition label on the back. Health advocates are encouraging the FDA to make warnings more obvious on packages—such as by placing information on the front of the package, shares The Wall St. Journal. Advocates have looked abroad for inspiration. In Mexico, you’ll find labels with a black octagon, resembling a stop sign, on the front of Doritos and Nature Valley ...
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While browsing Crate & Barrel's Noho store, I noticed this nice banner.
I recommend that stores promote their baby (and wedding) registry service. They can put up banners like this, as well as put smaller upright displays on shelves and near the cash register.
Are you promoting your baby and wedding registry services in your shop? If so, please send us pictures. We'd like to see how you're doing it ;)
Bridge has added a new feature to your store's wedding registry service. We have added checklists to each registry.
These checklists will help your store:
Save time.
Sell more gifts.
Make customers happier.
Details
Bridge has given each of your wedding registries two checklists:
Your store receives an internal, private checklist for each registry. The registrant can’t access this.
The registrant receives their own checklist. You can also
Glassworks has so many choices for wedding gifts, including Q-Squared. Don't forget that Glassworks offers complete Wedding Registry services, too!
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