Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading factor when shopping online. More than 67% of the brands surveyed by Bridge offer free shipping.
How integrating a messaging service into our e-commerce platform can help us acquire new customers.
January 31, 2023
It takes a lot of people to build a bridge, but just two to tango. This applies to the analog world as well as the digital one. In the digital space, I'm using tango to refer to messaging between two people. I believe messaging is a service we can add to our offering to diversify how our company Shop Local grows.
Different Networks Require a Different Number of Users in a Group
Andrew Chen in The Cold Start Problem states that a key difference among network models is the required minimum ...
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This is to advise that we will continue to offer the FUSAIN pattern in 5 piece place settings, but will discontinue all other items as current quantities are sold off. The new ELITE 4 pc. Hostess Set will replace the current Fusain hostess set, and we will offer both in open stock and in a set.
The updated price lists have been uploaded to the site.
Looking for a sweet gift that’s not a Valentine’s Day budget-breaker?
She is sure to love the SOHO small Heart, with a thousand uses for this decorative dish. Use to serve nuts and nibbles at your next party, or to hold earrings and other small jewelry on her bedside table. A gift that keeps on giving for just $40.
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I discovered a page on Amazon’s site proclaiming that Amazon supports small businesses. That is news to me and many small businesses which have been attacked by Amazon, its deep pockets, and its army of millions of delivery people and thousands of warehouses. Amazon’s page says it helps small businesses, which it defines as having under 100 employees and less than $49 million in sales. (It says it uses Gartner’s definition.)
The ARTS award ceremony last night had four finalists for best Tabletop brand: Beatriz Ball, Casafina, Caskata, and LSA. I was pleased that three of the nominated brands use Bridge’s Product Syncing service (Beatriz Ball, Casafina, and LSA).
Congrats to the winner Beatriz Ball 🥳
I’m also pleased to share that our client Barbara Stewart Interiors in Bowling Green Kentucky was nominated for best Design Studio. Congrats to the owner Susan Hoechner.
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In the book The Cold Start Problem, Andrew Chen says that the 'network effect’ is really three effects:
The acquisition effect
The engagement effect
The monetization effect
In the beginning, a business seeking to build a network has to concentrate on acquiring users, even if they are non-paying. Companies often give away the service, especially software companies, and we can see that with Facebook, Slack, TikTok, and many others. Bridge didn’t do ...
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More than 65% of brands surveyed by Bridge offer free shipping, while just 14% of indie stores do. Brands often charge just $118 to quality for free shipping, while stores charge $190 (a $72 difference). Where would you shop?
Bridge analyzed the websites for the top-40 selling brands in the tabletop and giftware industry. We assessed what promotions and discounts, such free shipping, brands offer. Bridge did this because a product's price, which is impacted by discounts, is often the leading ...
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When we brainstorm about making Bridge better, we want to turn over every stone. We explore many avenues, from increasing collaboration to lowering product prices to enhancing marketing. What if an improvement was right in front of us—constant to all of these concepts? Regardless of what feature we offer, there is one constant: navigation. Navigation is fundamental to allowing members to easily find what they need—and discover what they didn’t know they needed.
We work hard each day, and likely don’t mind if others notice. We want others to see the ingenuity of our software. But what if that wasn’t the case? If you want an example of someone that got passed by, just ask Van Gogh. Yeah, thaaaaat world-famous, earless, impressionist artist whose work today graces the walls of countless museums. The Detroit Institute of Arts (DIA) is currently running an exhibition showcasing how the world missed appreciating Van Gogh’s...
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In 35 states, Bridge Stores appeared on page one of Google when doing a wedding registry related search. In many states, Bridge Stores dominated the results. For example, for Georgia and South Carolina searches Bridge Stores claimed six spots on Google's first page.
Study Details:
We Googled "gift registry" and the state’s name.
We researched results for 48 states. (Bridge has clients in 48 states; the only states that don
In her new book ‘Quit,' Annie Duke shares that the best poker players only play 25% of the hands they are dealt, whereas others play 50%. Ms. Duke talks with Stewart Butterfield, the founder of a few startups, most recently Slack (which is an acronym, which I didn’t know). Slack wouldn’t have been born if Mr. Butterfield didn’t drop a video game company to start Slack. Likewise for Twitter which was born out of the failed blogging company Odeo. Ms. Duke's lesson: winners ...
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Scott Galloway, the NYU business professor and firebrand, pens a weekly, attention-grabbing article about business trends. In last week’s post, he noted the rise of the attention economy. (...Yes, my post is an attention-seeker writing about an attention-seeker writing about attention.) Comparing our current economy to those of the past, Mr. Galloway notes that today’s oil is time. He tracks the growth of digital companies like Netflix, Microsoft, Facebook, and TikTok that...
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When I was a kid, my mom instilled in me a lesson to always get paid for my work. When I went to mow a lawn or do my newspaper route, she’d remind me, “Be sure you get paid.” As an adult, these flashbacks are vivid like a scene from Citizen Kane—just swap out the Rosebud sled with my newspaper delivery bike. Today, this lesson still resonates when running Bridge. When calling a store that hasn’t paid its Bridge bill, I’m confident in asking ...
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In the field of astronomy, “nova” refers to a star that suddenly becomes thousands of times brighter and then gradually fades to its original intensity. In the realm of tableware, an ORGANIC PEARL Nova bowl from Beatriz Ball shines brightly always.
Rimmed in sparkling metallic beads, enhanced by richly organic surfaces--and some featuring flirty curves--ORGANIC PEARL Nova bowls embody good design ... with unmistakable Beatriz Ball flair.Equally at home with your casual dinnerware ...
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When is the last time you received a Starbucks gift card? I’ve received them as holiday gifts, and I’ve given them to sales reps as thank you gifts. Starbucks gift cards, like their shops, are ubiquitous. They are almost as popular as gift cards from our nemesis: Amazon.com. Just about every month, a company offers me an Amazon gift card if I sign up for a service. WBGO, the local, Newark-based, non-profit radio station known for jazz, recently offered me an Amazon gift ...
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If you haven't seen us lately, then you haven't see what LSA is all about. In July, we opened a new and greatly improved showroom in Atlanta where we were better able to show who we are and what we are all about. We were able to show our drinkware, serveware and home decor pieces like never before in the USA. We are happy to share additional pictures and chat with you about all the amazing glassware that we have to offer- from casual and comfortable to fancy and elegant, all handcrafted.&...
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An East Village Artist’s Death Prompts a Reflection on the State of Indie Retailers Today
…….
While thumbing through the Times, I noticed a smiling young woman’s picture in the obituaries. In the black and white photograph, she's standing on a fire escape with a historic building and a bridge in the distance. I was initially attracted to Ronni Solbert’s 1959 picture, yet I was even more drawn in by what I noticed next to her photo: a children&...
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In the movie Good Will Hunting, Matt Damon, who plays a handsome MIT janitor moonlighting as a math savant (can one say, “Hollywood career vehicle”?), woos a young lady (played by the actress Minnie Driver) by outmaneuvering a few competing, obnoxious cads. When Damon’s character gets the girl's telephone number, he proudly shows it to the other guys and boasts, with his South Boston access, “How 'bout ‘dem apples?” I imagine Tim Cook imitating this...
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