We follow pricing for bundles and tiers of services. Over the last decade, we've tried various pricing approaches, as well as ways to visually convey these service offerings. In this post, I share the pricing for our services for retailers since 2017. In some case, we took a step forward and a step back--it wasn't linear progress. We've drawn inspiration from many sources, including our competitors and Tinder.
Presenting bundles is not limited to signing up for a service. A ...
Read More
How premium plan tiers help businesses sell more and increase margins.
September 7, 2023
Dating apps are launching higher-priced premium tiers, according to last week’s The Wall St. Journal. Hinge offers a new $50/month plan, and Tinder is launching a $500/month plan. The League already offers a $1,000 plan. These pricey plans take the sting out of Bumble’s $60/month plan.
Why are companies offering such plans? Because even if Tinder only gets 10% of users, that's millions. Plus, the profit and margins are likely higher for customers using these plans. A normal ...
Read More