412 Results:
April 2, 2012
April 2, 2012
House Beautiful Magazine's March issue just hit stands! The whole magazine is dedicated to green. Take a look at our adorable new Apple Green Lace Tea for Two set on the contents page as well as in "The Best!" section starting on page 15.
"Green is such an amazing, confident color. It's life-giving, and it makes me think of nature, health, and vitality." - Kelly Wearstler
Tea Set
"Even if teatime is just a romantic dream, this stacking set will be eye candy on your
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September 29, 2011
September 29, 2011
Bridal Guide ranks Philippe Deshoulières' Pompons as one of the best tableware patterns for couples.
The geometric designs of Pompon change on each piece of the setting to dress the table in a layered effect. The subtle palette of this non-metallic pattern is well suited for entertaining and everyday use.
Bridal Bests from Bridal Guide on page 28,29 and 30
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August 12, 2011
August 12, 2011
A Bridge to the Future
by Carol L Schroeder
Read full article: http://www.giftsanddec.com/blogpost/7603-a-bridge-to-the-future
Originally published at: www.giftsanddec.com
August 8, 2011
If you feature products on your website, you know that it can take a lot of time to keep the photos and information current. The Bridge is an innovative approach to solving this problem for retailers, connecting brands, shopkeepers and customers online by "stocking...
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August 11, 2011
August 11, 2011
British Airways selects Bridge as one of the best small business services in the world
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We are happy to announce that British Airways recognized Bridge as an innovative development in online retailing. We invite you to watch our video below which won us this award. As part of the award, British Airways flew us to London, and gave us a flight to any location in the world.
Watch our contest submission to British Airways:
https://vimeo.com/79935889
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October 15, 2010
October 15, 2010
The Wall St. Journal magazine interviewed the founder of the online store Net-a-Porter. I think her views may be able to help Bridge partners sell more. Some excerpts are below:
Excerpts:
People have attributed the site’s success to the black box. I think it’s because everyone had such low expectations of what online shopping would be—that it had to be no-frills, discounted goods picked from a shelf and shoved into an ordinary cardboard box. We’...
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July 11, 2010
July 11, 2010
I agree with these excerpts from the Advertising Age's article on CAT:
Don't separate interactive
"The best way to make un-ambitious work is to set up a separate group called 'interactive,'" said Matt Howell, chief interactive officer, Modernista. But bringing interactive into the fold goes somewhat against established agency culture. "Collaboration and sharing are not core competencies at agencies," said Ivan Askwith, ...
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March 2, 2010
March 2, 2010
Advertising Age's Steve Cone recently wrote about successfully using e-mail to connect with customers.
I found these two excerpts below interesting A link to the full article is below the excerpts.
What's the biggest mistake marketers continue to make with e-mail marketing?
It's still too much of a one-way street. Marketers send offers, ask for opinions or do customer surveys and provide no means for the recipient to directly communicate back to them. All types ...
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December 28, 2009
December 28, 2009
As Stores Sputter, Sales Sizzle Online
Dec. 15 Sets Record for Web-Site Revenue; Sears, Macy's,Other Big Retailers Lure Internet Shoppers
By GEOFFREY A. FOWLER
A holiday season of Web price wars and aggressive online promotions by store-based retailers is leaving e-commerce a larger force in American retail.
While sales conducted at brick-and mortar stores are about flat this season compared with 2008, online retailing grew 4% from the ...
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June 26, 2009
June 26, 2009
I received this spam below today. It came to multiple clients' e-mail addresses, from different "marketing directors," including "john" and "jason".
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Hello,
We at Redesign Unit have successfully redesigned websites and enhanced brand appeal. Our exotic and appealing web designs cater to ever changing audience tastes with times. Our clients have benefitted from increased traffic to their websites giving them the much desirous business growth.
...
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May 18, 2009
May 18, 2009
The following article shows how Chrysler is using its website to drive real world sales. Excerpts:
Nearly six months before the launch, a team at Organic started calculating how much Chrysler would need to spend on marketing to sell its target number of vehicles by figuring out how much Web traffic the company needed to generate.
When the ad campaign went live, the system started calculating whether the commercials were generating ...
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September 14, 2008
September 14, 2008
This article from Ad Age below says that online advertising delivers twice the return on investment as television. Few tableware companies advertise on television, but many do advertise in magazines and trade publications. My question: does online advertising also beat out magazines? I would imagine so. I can't imagine that a tableware ad in Tableware Today for $500, $1,000, or $1,200 can deliver as much as that amount spent online. So, ...
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January 5, 2008
January 5, 2008
The graphic accompanying this article shows how there are numerous contests with large prizes for solving important problems. How can home goods and tableware companies offer prizes to solve the problems they face? Offering a prize to design a new tableware line may seem funny, but is it? Then a company could have customers vote on the best pattern, and produce that one that receives the most votes.
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